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包郵 電子商務(wù)創(chuàng)業(yè)實訓(xùn)系列教材直播運營實務(wù)(電子商務(wù)創(chuàng)業(yè)實訓(xùn)系列教材)
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中醫(yī)內(nèi)科學(xué)·全國中醫(yī)藥行業(yè)高等教育“十四五”規(guī)劃教材
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電子商務(wù)創(chuàng)業(yè)實訓(xùn)系列教材直播運營實務(wù)(電子商務(wù)創(chuàng)業(yè)實訓(xùn)系列教材) 版權(quán)信息
- ISBN：9787302573029
- 條形碼：9787302573029 ; 978-7-302-57302-9
- 裝幀：一般膠版紙
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>>
電子商務(wù)創(chuàng)業(yè)實訓(xùn)系列教材直播運營實務(wù)(電子商務(wù)創(chuàng)業(yè)實訓(xùn)系列教材) 本書特色
《直播運營實務(wù)》主要面向大中專院校的大學(xué)生和直播從業(yè)者，將直播運營的三大核心內(nèi)容分解為九大項目，包含從直播平臺的選擇、直播間的搭建、目標粉絲的定位，到前期的團隊搭建、直播選品和腳本策劃以及直播實施過程中的控場技巧、主播話術(shù)，再到數(shù)據(jù)復(fù)盤和商務(wù)合作。通過詳細的知識點講解和任務(wù)分解，幫助讀者更加有計劃、有目標地掌握直播運營的相關(guān)知識，訓(xùn)練相關(guān)技能。 2020年廣東省**批高水平專業(yè)群“電子商務(wù)專業(yè)群”成果、2016年廣東省教育廳教學(xué)改革項目成果全國電子商務(wù)行業(yè)指導(dǎo)委員會推薦用書，現(xiàn)代學(xué)徒制特色叢書，中小企業(yè)電商直播從0到1，成為合格的電商主播。
電子商務(wù)創(chuàng)業(yè)實訓(xùn)系列教材直播運營實務(wù)(電子商務(wù)創(chuàng)業(yè)實訓(xùn)系列教材) 內(nèi)容簡介
《直播運營實務(wù)》內(nèi)容分為九大項目，分別是“認識直播平臺”“直播間布置與裝修”“直播策劃與實施”“主播講解技巧”“直播間粉絲運營”“直播團隊組建”“直播復(fù)盤與數(shù)據(jù)運營”“直播選品與賣點挖掘”“主播篩選與建立合作”,每個項目包含2-4個任務(wù)，涵蓋了直播運營的方方面面。 每個任務(wù)都有思維導(dǎo)圖、情景案例、詳細的操作步驟、相關(guān)知識、經(jīng)驗總結(jié)，以及配套的練習(xí)，幫助學(xué)習(xí)者更加快速、有效地進行技能訓(xùn)練，增加實戰(zhàn)經(jīng)驗，從而提升直播運營的能力。
電子商務(wù)創(chuàng)業(yè)實訓(xùn)系列教材直播運營實務(wù)(電子商務(wù)創(chuàng)業(yè)實訓(xùn)系列教材) 目錄
目 錄
項目1 認識直播平臺 ·····················································································1
任務(wù)1-1 電商直播宏觀環(huán)境分析 ···························································3
任務(wù)1-2 電商直播平臺環(huán)境分析 ·························································10
項目2 直播間布置與裝修 ············································································19
任務(wù)2-1 篩選并采購直播間設(shè)備 ·························································21
任務(wù)2-2 完成直播間的裝修與陳列 ······················································31
項目3 直播策劃與實施 ················································································39
任務(wù)3-1 選品 ·················································································41
任務(wù)3-2 策劃商品腳本 ·····································································47
任務(wù)3-3 策劃并實施直播 ··································································53
項目4 主播講解技巧 ···················································································59
任務(wù)4-1 熟悉消費者心理特征 ····························································61
任務(wù)4-2 了解主播講解步驟 ·······························································67
任務(wù)4-3 掌握主播講解技巧與話術(shù) ······················································74
任務(wù)4-4 熟悉好用的直播玩法 ····························································80
項目5 直播間粉絲運營 ················································································85
任務(wù)5-1 熟悉直播間粉絲 ··································································87
任務(wù)5-2 掌握直播間粉絲管理方法 ······················································92
任務(wù)5-3 提升直播間粉絲的回訪及轉(zhuǎn)化率 ·············································97
項目6 直播團隊組建 ·················································································103
任務(wù)6-1 組建直播運營團隊 ······························································105
任務(wù)6-2 制定并實施團隊管理與績效體系 ············································110
項目7 直播復(fù)盤與數(shù)據(jù)運營 ······································································117
任務(wù)7-1 解讀直播數(shù)據(jù)指標 ······························································119
任務(wù)7-2 優(yōu)化直播效果 ····································································128
項目8 直播選品與賣點挖掘 ······································································137
任務(wù)8-1 直播選品 ··········································································139
任務(wù)8-2 賣點挖掘 ··········································································145
項目9 主播篩選與建立合作 ······································································153
任務(wù)9-1 識別與篩選主播的帶貨能力 ··················································155
任務(wù)9-2 建立與主播的合作關(guān)系 ························································165
參考文獻 ······································································································176
展開全部
電子商務(wù)創(chuàng)業(yè)實訓(xùn)系列教材直播運營實務(wù)(電子商務(wù)創(chuàng)業(yè)實訓(xùn)系列教材) 作者簡介
黃旭強，碩士，中級職稱，廣州松田職業(yè)學(xué)院茉莉?qū)W院執(zhí)行院長、商貿(mào)系主任。杜作陽，副教授，洛陽科技職業(yè)學(xué)院電子商務(wù)學(xué)院常務(wù)副院長，全國電子商務(wù)行業(yè)指導(dǎo)委員會委員，主編高等職業(yè)教育“十三五”規(guī)劃教材多本。
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