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跨境電商實(shí)用英語 版權(quán)信息
- ISBN：9787300282565
- 條形碼：9787300282565 ; 978-7-300-28256-5
- 裝幀：一般膠版紙
- 冊(cè)數(shù)：暫無
- 重量：暫無
- 所屬分類：>>
跨境電商實(shí)用英語 內(nèi)容簡(jiǎn)介
《跨境電商實(shí)用英語（第2版）/21世紀(jì)高職高專規(guī)劃教材·跨境電子商務(wù)系列》中，案例真實(shí)生動(dòng)，融入跨境電商行業(yè)核心詞匯和常用表達(dá)！ 犊缇畴娚虒(shí)用英語（第2版）/21世紀(jì)高職高專規(guī)劃教材·跨境電子商務(wù)系列》中，學(xué)習(xí)情境逼真，多樣化實(shí)戰(zhàn)練習(xí)中注重語言的實(shí)際應(yīng)用！ 犊缇畴娚虒(shí)用英語（第2版）/21世紀(jì)高職高專規(guī)劃教材·跨境電子商務(wù)系列》中，配套資源豐富，提供課件、譯文、習(xí)題答案等教學(xué)資源。
跨境電商實(shí)用英語 目錄
Unit 1 Overview of Cross-border E-commerce / 1
Chapter 1 Concept and Characteristics of Cross-border E-commerce / 2
Chapter 2 The Significance of Cross-border E-commerce / 9
Chapter 3 Cross-border E-commerce Development in China / 16
Chapter 4 Customer Service of Cross-border E-commerce / 22
Unit 2 Introduction to Main Cross-border E-commerce Platforms / 29
Chapter 1 Alibaba．com / 30
Chapter 2 AliExpress / 36
Chapter 3 Amazon Platform (B2B) / 43
Chapter 4 Amazon Platform (B2C) / 49
Chapter 5 DHgate / 57
Chapter 6 E-commerce Platforms in Different Countries / 64
Unit 3
Unit 3 Pre-sale Services of Cross-border E-commerce / 73
Chapter 1 Store Description / 74
Chapter 2 Title Description / 83
Chapter 3 Product Description / 91
Chapter 4 Platform-inside Marketing / 100
Chapter 5 SNS Marketing / 108
Chapter 6 SEO & SEM / 119
Unit 4 On-sale Services of Cross-border E-commerce / 127
Chapter 1 Product Information Inquiry / 128
Chapter 2 Payment / 141
Chapter 3 Price Negotiation / 153
Chapter 4 Product Packaging / 162
Chapter 5 Shipment and Delivery / 171
Unit 5 After-sales Services of Cross-border E-commerce / 183
Chapter 1 Disputes and Complaints / 184
Chapter 2 Comments on Product/Service / 199
Chapter 3 Customer Maintenance / 208
Chapter 4 Consumer Habits and Characteristics of Major Countries ( Ⅰ ) / 218
Chapter 5 Consumer Habits and Characteristics of Major Countries ( Ⅱ ) / 225
Appendices/ 233
Appendix I Products Catalogues
商品分類名稱中英文對(duì)照 / 234
Appendix II The Introduction to the Countries that the Belt and Road Initiative Involves
“一帶一路”沿線國(guó)家介紹 / 250
參考文獻(xiàn) / 269
Chapter 1 Concept and Characteristics of Cross-border E-commerce / 2
Chapter 2 The Significance of Cross-border E-commerce / 9
Chapter 3 Cross-border E-commerce Development in China / 16
Chapter 4 Customer Service of Cross-border E-commerce / 22
Unit 2 Introduction to Main Cross-border E-commerce Platforms / 29
Chapter 1 Alibaba．com / 30
Chapter 2 AliExpress / 36
Chapter 3 Amazon Platform (B2B) / 43
Chapter 4 Amazon Platform (B2C) / 49
Chapter 5 DHgate / 57
Chapter 6 E-commerce Platforms in Different Countries / 64
Unit 3
Unit 3 Pre-sale Services of Cross-border E-commerce / 73
Chapter 1 Store Description / 74
Chapter 2 Title Description / 83
Chapter 3 Product Description / 91
Chapter 4 Platform-inside Marketing / 100
Chapter 5 SNS Marketing / 108
Chapter 6 SEO & SEM / 119
Unit 4 On-sale Services of Cross-border E-commerce / 127
Chapter 1 Product Information Inquiry / 128
Chapter 2 Payment / 141
Chapter 3 Price Negotiation / 153
Chapter 4 Product Packaging / 162
Chapter 5 Shipment and Delivery / 171
Unit 5 After-sales Services of Cross-border E-commerce / 183
Chapter 1 Disputes and Complaints / 184
Chapter 2 Comments on Product/Service / 199
Chapter 3 Customer Maintenance / 208
Chapter 4 Consumer Habits and Characteristics of Major Countries ( Ⅰ ) / 218
Chapter 5 Consumer Habits and Characteristics of Major Countries ( Ⅱ ) / 225
Appendices/ 233
Appendix I Products Catalogues
商品分類名稱中英文對(duì)照 / 234
Appendix II The Introduction to the Countries that the Belt and Road Initiative Involves
“一帶一路”沿線國(guó)家介紹 / 250
參考文獻(xiàn) / 269
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跨境電商實(shí)用英語 節(jié)選
Cross-border E-commerce refers to the international business activity that transaction subjects in different countries electronize the traditional trade in terms of exhibition, negotiation and transaction through the means of e-commerce, and deliver products through cross-border logistics or international warehousing services to complete the transaction.In terms of business model, Cross-border E-commerce can be divided into Crossborder Retail E-commerce (B2C and C2C) and Cross-border B2B E-commerce. Cross-border B2B E-commerce not only includes online transactions through crossborder trading platform, but also includes the off-line transaction resulting from online activities. In terms of customs area, Cross-border E-commerce can be divided into export Cross-border E-commerce and import Cross-border E-commerce.
跨境電商實(shí)用英語 作者簡(jiǎn)介
王瓊，副教授，浙江省精品在線開放課程“跨境電商實(shí)用英語”負(fù)責(zé)人；主持浙江省哲學(xué)社會(huì)科學(xué)規(guī)劃課題“跨文化心理學(xué)視角下的跨境電商英語溝通話語研究”，主持浙江省社會(huì)科學(xué)界聯(lián)合會(huì)科普課題“‘零基礎(chǔ)’跨境電商新手的英語圖解口語寶典”，主持杭州市哲學(xué)社會(huì)科學(xué)規(guī)劃課題“服務(wù)‘一帶一路’的杭州高端跨境電商人才培養(yǎng)路徑研究”；獲2014年、2018年***教學(xué)成果二等獎(jiǎng)，發(fā)表論文多篇。
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