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跨境電子商務(wù)英語(yǔ)(音頻指導(dǎo)版跨境電子商務(wù)創(chuàng)新型人才培養(yǎng)系列教材)
包郵 跨境電子商務(wù)英語(yǔ)(音頻指導(dǎo)版跨境電子商務(wù)創(chuàng)新型人才培養(yǎng)系列教材)
作者：易靜，柯可，羅新宇
開(kāi)本：
16開(kāi)
頁(yè)數(shù)：
191
本類(lèi)榜單：教材銷(xiāo)量榜
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跨境電子商務(wù)英語(yǔ)(音頻指導(dǎo)版跨境電子商務(wù)創(chuàng)新型人才培養(yǎng)系列教材) 版權(quán)信息
- ISBN：9787115539885
- 條形碼：9787115539885 ; 978-7-115-53988-5
- 裝幀：一般膠版紙
- 冊(cè)數(shù)：暫無(wú)
- 重量：暫無(wú)
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跨境電子商務(wù)英語(yǔ)(音頻指導(dǎo)版跨境電子商務(wù)創(chuàng)新型人才培養(yǎng)系列教材) 本書(shū)特色
1.商務(wù)英語(yǔ)專(zhuān)業(yè)跨境電商方向教師寫(xiě)作，有很好的英語(yǔ)教學(xué)功底。2.全面介紹跨境電商英語(yǔ)的基礎(chǔ)知識(shí)和應(yīng)用場(chǎng)景，每章分為warming up、listening、speaking、reading、exercises,難度適中，適合教學(xué)使用。3.配套資源豐富，作者配套PPT、教案、習(xí)題答案、試卷、聽(tīng)力素材，并配套音頻。
跨境電子商務(wù)英語(yǔ)(音頻指導(dǎo)版跨境電子商務(wù)創(chuàng)新型人才培養(yǎng)系列教材) 內(nèi)容簡(jiǎn)介
本書(shū)內(nèi)容分為12個(gè)unit，分別介紹跨境電商概述、主流跨境電商平臺(tái)、跨境電商開(kāi)店、跨境電商店鋪和詳情頁(yè)設(shè)置、跨境電商產(chǎn)品管理、跨境電商訂單管理、跨境電商營(yíng)銷(xiāo)、跨境電商支付、跨境電商物流、跨境電商客戶服務(wù)、跨境電商評(píng)價(jià)管理、跨境電商供應(yīng)鏈。每unit分為3個(gè)part，設(shè)置warming up、listening、speaking、reading幾個(gè)模塊，訓(xùn)練讀者聽(tīng)、說(shuō)、讀、寫(xiě)、譯各方面的能力，培養(yǎng)讀者跨境電子商務(wù)英語(yǔ)語(yǔ)言能力和良好的靠前視野、跨文化交際能力，提升其在跨境電子商務(wù)領(lǐng)域的綜合競(jìng)爭(zhēng)力。
跨境電子商務(wù)英語(yǔ)(音頻指導(dǎo)版跨境電子商務(wù)創(chuàng)新型人才培養(yǎng)系列教材) 目錄
Cross-Border E-Commerce English
Unit 1 Overview of Cross-Border E-Commerce
Part 1 The Concept of Cross-Border E-Commerce
Part 2 The Differences between Traditional Foreign Trade and Cross-Border E-Commerce
Part 3 The Current Situation of Cross-Border E-Commerce in China
Part 4 The Innovation and Entrepreneurship of Cross-Border E-Commerce
Unit 2 Main Cross-Border E-Commerce Platforms
Part 1 Amazon & eBay
Part 2 Alibaba & AliExpress
Part 3 DHgate
Part 4 Shopee
Unit 3 Opening a Cross-Border E-Commerce Store
Part 1 Selection of a Cross-Border E-Commerce Platform
Part 2 Preparation of Registration Materials
Part 3 Procedures of Shop Registration
Part 4 FAQ while Opening a Cross-Border E-Commerce Store
Unit 4 Store and Product Description
Part 1 Store Description
Part 2 Title and Key Words of a Product
Part 3 Banners and Pictures
Part 4 Product Description & Features
Unit 5 Cross-Border E-Commerce Product Management
Part 1 Product Selection
Part 2 Product Sorting
Part 3 Product Pricing
Part 4 Forbidden and Restricted Products (include： Intellectual Property Issue)
Unit 6 Cross-Border E-Commerce Order Management
Part 1 Pre-sale Inquiry and Reply
Part 2 Price Negotiation
Part 3 Placing an Order
Part 4 Follow-up of Order Related Services
Unit 7 Cross-Border E-Commerce Marketing Activities
Part 1 Promotion & Marketing (Platform-inside & SNS)
Part 2 SEO
Part 3 SEM
Part 4 Brand Building
Unit 8 Cross-Border E-Commerce Payment
Part 1 Offline Payments
Part 2 Online Payments (PayPal， Paynooer， LianLian)
Part 3 Payment Process
Part 4 Account Withdrawal
Unit 9 Cross-Border E-Commerce Logistics and Warehousing
Part 1 Packaging
Part 2 Logistics Channels
Part 3 Domestic and Overseas Warehouses
Part 4 Delivery Tracking & Transportation Time
Unit 10 After-sale Service of Cross-Border E-Commerce
Part 1 After-sale Rules
Part 2 Disputes and Complaints
Part 3 Changing or Returning the Goods
Part 4 Claiming
Unit 11 Transaction Evaluation of Cross-Border E-Commerce
Part 1 Five-star Praise and Feedback
Part 2 Bad Review and Feedback
Part 3 Evaluation and Comments Modifying
Part 4 Seller’s Evaluation of the Buyer
Unit 12 ERP and Supply Chain of Cross-Border E-Commerce
Part 1 Functions and Advantages of ERP
Part 2 Main ERP Systems
Part 3 Supply Chain Service Provider
Part 4 Supply Chain Management
Unit 1 Overview of Cross-Border E-Commerce
Part 1 The Concept of Cross-Border E-Commerce
Part 2 The Differences between Traditional Foreign Trade and Cross-Border E-Commerce
Part 3 The Current Situation of Cross-Border E-Commerce in China
Part 4 The Innovation and Entrepreneurship of Cross-Border E-Commerce
Unit 2 Main Cross-Border E-Commerce Platforms
Part 1 Amazon & eBay
Part 2 Alibaba & AliExpress
Part 3 DHgate
Part 4 Shopee
Unit 3 Opening a Cross-Border E-Commerce Store
Part 1 Selection of a Cross-Border E-Commerce Platform
Part 2 Preparation of Registration Materials
Part 3 Procedures of Shop Registration
Part 4 FAQ while Opening a Cross-Border E-Commerce Store
Unit 4 Store and Product Description
Part 1 Store Description
Part 2 Title and Key Words of a Product
Part 3 Banners and Pictures
Part 4 Product Description & Features
Unit 5 Cross-Border E-Commerce Product Management
Part 1 Product Selection
Part 2 Product Sorting
Part 3 Product Pricing
Part 4 Forbidden and Restricted Products (include： Intellectual Property Issue)
Unit 6 Cross-Border E-Commerce Order Management
Part 1 Pre-sale Inquiry and Reply
Part 2 Price Negotiation
Part 3 Placing an Order
Part 4 Follow-up of Order Related Services
Unit 7 Cross-Border E-Commerce Marketing Activities
Part 1 Promotion & Marketing (Platform-inside & SNS)
Part 2 SEO
Part 3 SEM
Part 4 Brand Building
Unit 8 Cross-Border E-Commerce Payment
Part 1 Offline Payments
Part 2 Online Payments (PayPal， Paynooer， LianLian)
Part 3 Payment Process
Part 4 Account Withdrawal
Unit 9 Cross-Border E-Commerce Logistics and Warehousing
Part 1 Packaging
Part 2 Logistics Channels
Part 3 Domestic and Overseas Warehouses
Part 4 Delivery Tracking & Transportation Time
Unit 10 After-sale Service of Cross-Border E-Commerce
Part 1 After-sale Rules
Part 2 Disputes and Complaints
Part 3 Changing or Returning the Goods
Part 4 Claiming
Unit 11 Transaction Evaluation of Cross-Border E-Commerce
Part 1 Five-star Praise and Feedback
Part 2 Bad Review and Feedback
Part 3 Evaluation and Comments Modifying
Part 4 Seller’s Evaluation of the Buyer
Unit 12 ERP and Supply Chain of Cross-Border E-Commerce
Part 1 Functions and Advantages of ERP
Part 2 Main ERP Systems
Part 3 Supply Chain Service Provider
Part 4 Supply Chain Management
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跨境電子商務(wù)英語(yǔ)(音頻指導(dǎo)版跨境電子商務(wù)創(chuàng)新型人才培養(yǎng)系列教材) 作者簡(jiǎn)介
易靜，晴川學(xué)院英語(yǔ)系負(fù)責(zé)人，對(duì)跨境電商研究多年，英語(yǔ)水平高，對(duì)跨境電子商務(wù)客服有深入了解，寫(xiě)作適合本科院校、職業(yè)院校電子商務(wù)專(zhuān)業(yè)、國(guó)際貿(mào)易專(zhuān)業(yè)、商務(wù)英語(yǔ)專(zhuān)業(yè)的教材。
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