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跨境電子商務英語(音頻指導版跨境電子商務創新型人才培養系列教材) 版權信息
- ISBN：9787115539885
- 條形碼：9787115539885 ; 978-7-115-53988-5
- 裝幀：一般膠版紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>>
跨境電子商務英語(音頻指導版跨境電子商務創新型人才培養系列教材) 本書特色
1.商務英語專業跨境電商方向教師寫作，有很好的英語教學功底。2.全面介紹跨境電商英語的基礎知識和應用場景，每章分為warming up、listening、speaking、reading、exercises,難度適中，適合教學使用。3.配套資源豐富，作者配套PPT、教案、習題答案、試卷、聽力素材，并配套音頻。
跨境電子商務英語(音頻指導版跨境電子商務創新型人才培養系列教材) 內容簡介
本書內容分為12個unit，分別介紹跨境電商概述、主流跨境電商平臺、跨境電商開店、跨境電商店鋪和詳情頁設置、跨境電商產品管理、跨境電商訂單管理、跨境電商營銷、跨境電商支付、跨境電商物流、跨境電商客戶服務、跨境電商評價管理、跨境電商供應鏈。每unit分為3個part，設置warming up、listening、speaking、reading幾個模塊，訓練讀者聽、說、讀、寫、譯各方面的能力，培養讀者跨境電子商務英語語言能力和良好的靠前視野、跨文化交際能力，提升其在跨境電子商務領域的綜合競爭力。
跨境電子商務英語(音頻指導版跨境電子商務創新型人才培養系列教材) 目錄
Cross-Border E-Commerce English
Unit 1 Overview of Cross-Border E-Commerce
Part 1 The Concept of Cross-Border E-Commerce
Part 2 The Differences between Traditional Foreign Trade and Cross-Border E-Commerce
Part 3 The Current Situation of Cross-Border E-Commerce in China
Part 4 The Innovation and Entrepreneurship of Cross-Border E-Commerce
Unit 2 Main Cross-Border E-Commerce Platforms
Part 1 Amazon & eBay
Part 2 Alibaba & AliExpress
Part 3 DHgate
Part 4 Shopee
Unit 3 Opening a Cross-Border E-Commerce Store
Part 1 Selection of a Cross-Border E-Commerce Platform
Part 2 Preparation of Registration Materials
Part 3 Procedures of Shop Registration
Part 4 FAQ while Opening a Cross-Border E-Commerce Store
Unit 4 Store and Product Description
Part 1 Store Description
Part 2 Title and Key Words of a Product
Part 3 Banners and Pictures
Part 4 Product Description & Features
Unit 5 Cross-Border E-Commerce Product Management
Part 1 Product Selection
Part 2 Product Sorting
Part 3 Product Pricing
Part 4 Forbidden and Restricted Products (include： Intellectual Property Issue)
Unit 6 Cross-Border E-Commerce Order Management
Part 1 Pre-sale Inquiry and Reply
Part 2 Price Negotiation
Part 3 Placing an Order
Part 4 Follow-up of Order Related Services
Unit 7 Cross-Border E-Commerce Marketing Activities
Part 1 Promotion & Marketing (Platform-inside & SNS)
Part 2 SEO
Part 3 SEM
Part 4 Brand Building
Unit 8 Cross-Border E-Commerce Payment
Part 1 Offline Payments
Part 2 Online Payments (PayPal， Paynooer， LianLian)
Part 3 Payment Process
Part 4 Account Withdrawal
Unit 9 Cross-Border E-Commerce Logistics and Warehousing
Part 1 Packaging
Part 2 Logistics Channels
Part 3 Domestic and Overseas Warehouses
Part 4 Delivery Tracking & Transportation Time
Unit 10 After-sale Service of Cross-Border E-Commerce
Part 1 After-sale Rules
Part 2 Disputes and Complaints
Part 3 Changing or Returning the Goods
Part 4 Claiming
Unit 11 Transaction Evaluation of Cross-Border E-Commerce
Part 1 Five-star Praise and Feedback
Part 2 Bad Review and Feedback
Part 3 Evaluation and Comments Modifying
Part 4 Seller’s Evaluation of the Buyer
Unit 12 ERP and Supply Chain of Cross-Border E-Commerce
Part 1 Functions and Advantages of ERP
Part 2 Main ERP Systems
Part 3 Supply Chain Service Provider
Part 4 Supply Chain Management
Unit 1 Overview of Cross-Border E-Commerce
Part 1 The Concept of Cross-Border E-Commerce
Part 2 The Differences between Traditional Foreign Trade and Cross-Border E-Commerce
Part 3 The Current Situation of Cross-Border E-Commerce in China
Part 4 The Innovation and Entrepreneurship of Cross-Border E-Commerce
Unit 2 Main Cross-Border E-Commerce Platforms
Part 1 Amazon & eBay
Part 2 Alibaba & AliExpress
Part 3 DHgate
Part 4 Shopee
Unit 3 Opening a Cross-Border E-Commerce Store
Part 1 Selection of a Cross-Border E-Commerce Platform
Part 2 Preparation of Registration Materials
Part 3 Procedures of Shop Registration
Part 4 FAQ while Opening a Cross-Border E-Commerce Store
Unit 4 Store and Product Description
Part 1 Store Description
Part 2 Title and Key Words of a Product
Part 3 Banners and Pictures
Part 4 Product Description & Features
Unit 5 Cross-Border E-Commerce Product Management
Part 1 Product Selection
Part 2 Product Sorting
Part 3 Product Pricing
Part 4 Forbidden and Restricted Products (include： Intellectual Property Issue)
Unit 6 Cross-Border E-Commerce Order Management
Part 1 Pre-sale Inquiry and Reply
Part 2 Price Negotiation
Part 3 Placing an Order
Part 4 Follow-up of Order Related Services
Unit 7 Cross-Border E-Commerce Marketing Activities
Part 1 Promotion & Marketing (Platform-inside & SNS)
Part 2 SEO
Part 3 SEM
Part 4 Brand Building
Unit 8 Cross-Border E-Commerce Payment
Part 1 Offline Payments
Part 2 Online Payments (PayPal， Paynooer， LianLian)
Part 3 Payment Process
Part 4 Account Withdrawal
Unit 9 Cross-Border E-Commerce Logistics and Warehousing
Part 1 Packaging
Part 2 Logistics Channels
Part 3 Domestic and Overseas Warehouses
Part 4 Delivery Tracking & Transportation Time
Unit 10 After-sale Service of Cross-Border E-Commerce
Part 1 After-sale Rules
Part 2 Disputes and Complaints
Part 3 Changing or Returning the Goods
Part 4 Claiming
Unit 11 Transaction Evaluation of Cross-Border E-Commerce
Part 1 Five-star Praise and Feedback
Part 2 Bad Review and Feedback
Part 3 Evaluation and Comments Modifying
Part 4 Seller’s Evaluation of the Buyer
Unit 12 ERP and Supply Chain of Cross-Border E-Commerce
Part 1 Functions and Advantages of ERP
Part 2 Main ERP Systems
Part 3 Supply Chain Service Provider
Part 4 Supply Chain Management
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跨境電子商務英語(音頻指導版跨境電子商務創新型人才培養系列教材) 作者簡介
易靜，晴川學院英語系負責人，對跨境電商研究多年，英語水平高，對跨境電子商務客服有深入了解，寫作適合本科院校、職業院校電子商務專業、國際貿易專業、商務英語專業的教材。
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