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跨境電子商務英語(附全套音頻)(本科教材) 版權信息
- ISBN：9787115533906
- 條形碼：9787115533906 ; 978-7-115-53390-6
- 裝幀：平裝-膠訂
- 冊數：暫無
- 重量：暫無
- 所屬分類：>>
跨境電子商務英語(附全套音頻)(本科教材) 本書特色
本書選材廣泛，涉及跨境電子商務概述，創建成功的跨境電子商務戰略，中國跨境電子商務五大平臺的比較，在線市場的比較：亞馬遜、沃爾瑪和阿里巴巴，建立虛擬商店，在亞馬遜上賣東西，如何撰寫產品描述，購物車軟件概述，定價策略如何讓社交媒體成為跨境電子商務的推動力，電子支付的工作原理，網絡銀行安全，售后服務，客服聊天機器人，亞馬遜SEO，保護電子商務網站免受黑客攻擊和欺詐的方法，第三方物流概述，數據分析在電子商務業務中的優勢，人工智能在電子商務中的作用等方面的內容。本書編者有近20年的行業英語教學與圖書編寫經驗，書中內容設置與課堂教學的各個環節緊密切合，支持備課、教學、復習及考試等教學環節。另外，本書還配有PPT、教學大綱、參考答案、音頻文件等資料。
跨境電子商務英語(附全套音頻)(本科教材) 內容簡介
1.選材廣泛，立足實用，同時兼顧發展熱點； 2.結構非常適合組織教學，專業知識和英語知識結合緊密； 3.全部單詞加注音標，課文配套聽力材料； 4.結合行業實際，進行有效的技能訓練，覆蓋聽說讀寫各個方面； 5.有許多創新的教學理念： 1）開放化學習，借助Internet對教學全程支持：給教師提供電子教案，參考試卷；通過Email回答教師的任何問題。讓新教師有所依靠； 2)“動態維護”:定期主動升級更新，緊跟行業技術發展；
跨境電子商務英語(附全套音頻)(本科教材) 目錄
Unit 1 1
Text A Cross-Border E-commerce Overview 1
New Words 5
Phrases 8
Abbreviations 9
Reference Translation 9
Text B Chinese Cross-Border E-commerce
Overview 12
New Words 14
Phrases 14
Writing Method Guide 15
Exercises 16
Unit 2 19
Text A How to Create a Successful Cross-Border E-commerce Strategy 19
New Words 21
Phrases 23
Reference Translation 23
Text B The Dos and Don’ts of Cross-Border E-commerce 25
New Words 28
Phrases 30
Abbreviations 30
Writing Method Guide 31
Exercises 32
Unit 3 35
Text A Comparison of the Top 5 Cross-Border E-commerce Platforms in China 35
New Words 40
Phrases 41
Reference Translation 42
Text B Online Marketplace Comparison: Amazon, Walmart & Alibaba 45
New Words 48
Phrases 49
Abbreviations 49
Writing Method Guide 50
Exercises 51
Unit 4 54
Text A Build Your Virtual Store 54
New Words 56
Phrases 57
Abbreviations 57
Reference Translation 58
Text B 10 Things You Need to Start Selling Online 59
New Words 62
Phrases 63
Abbreviations 63
Writing Method Guide 64
Exercises 64
Unit 5 68
Text A Selling on Amazon 68
New Words 72
Phrases 73
Abbreviations 74
Reference Translation 74
Text B Amazon Seller Central and Amazon Vendor Central 77
New Words 81
Phrases 82
Abbreviations 82
Writing Method Guide 83
Exercises 84
Unit 6 87
Text A How to Write Product Descriptions 87
New Words 89
Phrases 91
Reference Translation 91
Text B Shopping Cart Software Overview 93
New Words 96
Phrases 97
Abbreviations 98
Writing Method Guide 98
Exercises 99
Unit 7 102
Text A Pricing Strategy 102
New Words 105
Phrases 107
Reference Translation 108
Text B How to Make Social Media a Driving Force for Your Cross-Border E-commerce 110
New Words 114
Phrases 115
Abbreviations 115
Writing Method Guide 115
Exercises 117
Unit 8 120
Text A How Electronic Payment Works 120
New Words 122
Phrases 123
Abbreviations 124
Reference Translation 124
Text B Online Banking Security 126
New Words 128
Phrases 130
Abbreviations 130
Writing Method Guide 131
Exercises 134
Unit 9 137
Text A 7 Types of After Sales Services to Keep Your Customer Satisfied
New Words 139
Phrases 140
Abbreviations 141
Reference Translation 141
Text B Chatbots 142
New Words 146
Phrases 147
Abbreviations 147
Writing Method Guide 148
Exercises 150
Unit 10 153
Text A How Sellers Can Leverage Their Product Feed for Amazon SEO
New Words 158
Phrases 159
Abbreviations 160
Reference Translation 160
Text B Ways to Protect Your E-commerce Site from Hacking and Fraud
New Words 167
Phrases 168
Abbreviations 168
Writing Method Guide 168
Exercises 169
Unit 11 173
Text A Third Party Logistics Overview 173
New Words 176
Phrases 177
Abbreviations 178
Reference Translation 179
Text B Reverse Logistics in E-commerce 181
New Words 185
Phrases 186
Writing Method Guide 187
Exercises 188
Unit 12 192
Text A Benefits of Data Analytics in E-commerce Business
New Words 194
Phrases 196
Abbreviations 196
Reference Translation 196
Text B Role of Artificial Intelligence in
E-commerce 198
New Words 201
Phrases 203
Abbreviations 203
Writing Method Guide 204
Exercises 207
Text A Cross-Border E-commerce Overview 1
New Words 5
Phrases 8
Abbreviations 9
Reference Translation 9
Text B Chinese Cross-Border E-commerce
Overview 12
New Words 14
Phrases 14
Writing Method Guide 15
Exercises 16
Unit 2 19
Text A How to Create a Successful Cross-Border E-commerce Strategy 19
New Words 21
Phrases 23
Reference Translation 23
Text B The Dos and Don’ts of Cross-Border E-commerce 25
New Words 28
Phrases 30
Abbreviations 30
Writing Method Guide 31
Exercises 32
Unit 3 35
Text A Comparison of the Top 5 Cross-Border E-commerce Platforms in China 35
New Words 40
Phrases 41
Reference Translation 42
Text B Online Marketplace Comparison: Amazon, Walmart & Alibaba 45
New Words 48
Phrases 49
Abbreviations 49
Writing Method Guide 50
Exercises 51
Unit 4 54
Text A Build Your Virtual Store 54
New Words 56
Phrases 57
Abbreviations 57
Reference Translation 58
Text B 10 Things You Need to Start Selling Online 59
New Words 62
Phrases 63
Abbreviations 63
Writing Method Guide 64
Exercises 64
Unit 5 68
Text A Selling on Amazon 68
New Words 72
Phrases 73
Abbreviations 74
Reference Translation 74
Text B Amazon Seller Central and Amazon Vendor Central 77
New Words 81
Phrases 82
Abbreviations 82
Writing Method Guide 83
Exercises 84
Unit 6 87
Text A How to Write Product Descriptions 87
New Words 89
Phrases 91
Reference Translation 91
Text B Shopping Cart Software Overview 93
New Words 96
Phrases 97
Abbreviations 98
Writing Method Guide 98
Exercises 99
Unit 7 102
Text A Pricing Strategy 102
New Words 105
Phrases 107
Reference Translation 108
Text B How to Make Social Media a Driving Force for Your Cross-Border E-commerce 110
New Words 114
Phrases 115
Abbreviations 115
Writing Method Guide 115
Exercises 117
Unit 8 120
Text A How Electronic Payment Works 120
New Words 122
Phrases 123
Abbreviations 124
Reference Translation 124
Text B Online Banking Security 126
New Words 128
Phrases 130
Abbreviations 130
Writing Method Guide 131
Exercises 134
Unit 9 137
Text A 7 Types of After Sales Services to Keep Your Customer Satisfied
New Words 139
Phrases 140
Abbreviations 141
Reference Translation 141
Text B Chatbots 142
New Words 146
Phrases 147
Abbreviations 147
Writing Method Guide 148
Exercises 150
Unit 10 153
Text A How Sellers Can Leverage Their Product Feed for Amazon SEO
New Words 158
Phrases 159
Abbreviations 160
Reference Translation 160
Text B Ways to Protect Your E-commerce Site from Hacking and Fraud
New Words 167
Phrases 168
Abbreviations 168
Writing Method Guide 168
Exercises 169
Unit 11 173
Text A Third Party Logistics Overview 173
New Words 176
Phrases 177
Abbreviations 178
Reference Translation 179
Text B Reverse Logistics in E-commerce 181
New Words 185
Phrases 186
Writing Method Guide 187
Exercises 188
Unit 12 192
Text A Benefits of Data Analytics in E-commerce Business
New Words 194
Phrases 196
Abbreviations 196
Reference Translation 196
Text B Role of Artificial Intelligence in
E-commerce 198
New Words 201
Phrases 203
Abbreviations 203
Writing Method Guide 204
Exercises 207
展開全部
跨境電子商務英語(附全套音頻)(本科教材) 作者簡介
張強華 江蘇省“青藍工程”省級優秀青年 骨干教師。出版計算機類著作多部。其中，兩部獲得“全國第11批暢銷書（科技類）”稱號，一部獲“華東地區大學出版社教材專著二等獎” ，一部獲得江蘇省優秀教材，一部由臺灣儒林圖書出版公司以繁體字在臺灣發行。
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