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商務英語精選報刊閱讀 版權信息
- ISBN：9787308195263
- 條形碼：9787308195263 ; 978-7-308-19526-3
- 裝幀：平裝-膠訂
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>>
商務英語精選報刊閱讀 本書特色
商務英語是一門交叉學科，在商務英語學習中，商用語言和商務知識應用同等重要，廣泛的地道的商務英語語言的輸入是商務英語水平提升的前提和基礎，原汁原味的商務英語語料和真實的商務案例是商務英語學習的必要載體。本教材的設計兼顧了開闊國際視野、商務語言學習和商務案例學習這三方面，從近年外刊商業(yè)新聞報道中精選了24篇有代表性的文章，內容涉及企業(yè)發(fā)展戰(zhàn)略、公司管理、商務創(chuàng)新、產品策略、營銷策略、人力管理等。全書分12單元，每個單元含Text A和Text B兩篇課文，Text A為主課文Text B是同一主題的拓展性課文。每篇課文提供生詞及常用詞組表、專業(yè)術語及專有名詞注釋、背景知識介紹及課文的參考譯文，方便讀者查閱參考，有利于商務英語語言學習和國際商務知識積累。同時每篇課文后提供閱讀檢測任務幫助學習者自我評價閱讀效果，及時鞏固課文中的語言重難點。每篇課文*后均設有一項綜合任務，讀者可以單元話題為中心，適時鞏固課文中詞匯、語言表達，借助課文中的案例啟示，進行對全球性問題的關注、思考與交流。
本教材的對象是商務英語專業(yè)學生，也適合已工作并希望通過拓展閱讀提高商務英語水平的人士自學使用。
商務英語精選報刊閱讀 內容簡介
本書既面向大學商務英語專業(yè)學生, 用于拓展他們的商務知識和拓寬視野, 也適用于已工作并希望通過拓展閱讀強化商務英語水平的人士自學使用。選文內容要以報道客觀事實為主, 如著名公司的商業(yè)活動的報道、商業(yè)領域的創(chuàng)新變革等, 涉及企業(yè)發(fā)展戰(zhàn)略、公司管理、產品策略、營銷策略、人力管理等。全書共分12個單元, 每個單元包含兩篇閱讀文章。
商務英語精選報刊閱讀 目錄
Unit 1 The Belt and Road
Text A Three Final CEE Countries Align with the Belt and Road Initiative
Text B South Africa's Wine Growers See New Demand from China
Unit 2 International Trade
Text A Italy Could Be Forced to Import Olive Oil Because of Extreme Weather
Text B How Will a No-Deal Brexit Hit Travel in and out of the UK and Europe?
Unit 3 Business Strategy
Text A Starbucks Laser-Focused on China Market
Text B Volkswagen Set to Explore Deeper and Wider to Grow Sales in China
Unit 4 Business Innovation
Text A You Can Now Check in with a Facial Scan at Marriott in China
Text B Walmart Turns to Robots and Apps in Stores
Unit 5 Publicity
Text A Nike's Stock Falls After Duke Star Is Hurt as His Sneaker Comes Apart
Text B Dolce & Gabbana Has a Big China Problem After Ad Causes Outrage
Unit 6 Online Retail
Text A Alibaba Singles' Day Sales Top $30 Billion
Text B Pity the Parcel People
Unit 7 Tech Giants
Text A It's All About Huawei. World's Biggest Mobile Tech Show Gets Started.
Text B It's Amazon's World. We Just Live in It.
Unit 8 Business Management
Text A GM Is Reinventing Itself. It's Cutting 15% of Its Salaried Workers and Shutting 5 Plants in North America.
Text B How Burger King Fell Behind
Unit 9 Marketing
Text A Robot Waiters and Snail Pizza: What US Fast Food Brands Do to Please Chinese Diners
Text B P&G Eyes off China's Booming Baby Care Market
Unit 10 Workforce
Text A Older Workers Are Driving Job Growth as Boomers Remain in Workforce Longer
Text B Meet Silicon Valley's "China Whisperer"
Unit 11 Business Competition
Text A This Coffee Company Thinks It Can Beat Starbucks in China
Text B Samsung Losing to Cheap Chinese Rivals and Upcoming iPhone 6
Unit 12 Career in Business
Text A Stepping out of Your Comfort Zone as a Young Entrepreneur
Text B The Business Students of Today Want to "Do Well by Doing Good"
Text A Three Final CEE Countries Align with the Belt and Road Initiative
Text B South Africa's Wine Growers See New Demand from China
Unit 2 International Trade
Text A Italy Could Be Forced to Import Olive Oil Because of Extreme Weather
Text B How Will a No-Deal Brexit Hit Travel in and out of the UK and Europe?
Unit 3 Business Strategy
Text A Starbucks Laser-Focused on China Market
Text B Volkswagen Set to Explore Deeper and Wider to Grow Sales in China
Unit 4 Business Innovation
Text A You Can Now Check in with a Facial Scan at Marriott in China
Text B Walmart Turns to Robots and Apps in Stores
Unit 5 Publicity
Text A Nike's Stock Falls After Duke Star Is Hurt as His Sneaker Comes Apart
Text B Dolce & Gabbana Has a Big China Problem After Ad Causes Outrage
Unit 6 Online Retail
Text A Alibaba Singles' Day Sales Top $30 Billion
Text B Pity the Parcel People
Unit 7 Tech Giants
Text A It's All About Huawei. World's Biggest Mobile Tech Show Gets Started.
Text B It's Amazon's World. We Just Live in It.
Unit 8 Business Management
Text A GM Is Reinventing Itself. It's Cutting 15% of Its Salaried Workers and Shutting 5 Plants in North America.
Text B How Burger King Fell Behind
Unit 9 Marketing
Text A Robot Waiters and Snail Pizza: What US Fast Food Brands Do to Please Chinese Diners
Text B P&G Eyes off China's Booming Baby Care Market
Unit 10 Workforce
Text A Older Workers Are Driving Job Growth as Boomers Remain in Workforce Longer
Text B Meet Silicon Valley's "China Whisperer"
Unit 11 Business Competition
Text A This Coffee Company Thinks It Can Beat Starbucks in China
Text B Samsung Losing to Cheap Chinese Rivals and Upcoming iPhone 6
Unit 12 Career in Business
Text A Stepping out of Your Comfort Zone as a Young Entrepreneur
Text B The Business Students of Today Want to "Do Well by Doing Good"
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