UNIT 1 Promoting Activities Section �� Talking Face to Face Section �� Being All Ears Section �� Trying Your Hand Section �� Maintaining a Sharp Eye Passage 1 Marketing: Key to Producing Bestsellers Passage 2 Business Is Business Around the World, or Is It? Section �� Having Some Fun UNIT 2 Company Profiles Section �� Talking Face to Face Section �� Being All Ears Section �� Trying Your Hand Section �� Maintaining a Sharp Eye Passage 1 A Perfectly Fair Business Deal Passage 2 A Perfectly Fair Business Deal (Continued) Section �� Having Some Fun UNIT 3 Purchase and Payment Section �� Talking Face to Face Section �� Being All Ears Section �� Trying Your Hand Section �� Maintaining a Sharp Eye Passage 1 My Shopping Experiences Passage 2 Convenience Is Most Important Section �� Having Some Fun UNIT 4 Training Across Cultures Section �� Talking Face to Face Section �� Being All Ears Section �� Trying Your Hand Section �� Maintaining a Sharp Eye Passage 1 My Study-Abroad Experience at Lancaster University Passage 2 Continuous Learning Section �� Having Some Fun UNIT 5 Brands and Advertisements Section �� Talking Face to Face Section �� Being All Ears Section �� Trying Your Hand Section �� Maintaining a Sharp Eye Passage 1 Brand Name Passage 2 Brand China Section �� Having Some Fun UNIT 6 Sharing the Loss Section �� Talking Face to Face Section �� Being All Ears Section �� Trying Your Hand Section �� Maintaining a Sharp Eye Passage 1 Insurance Passage 2 Don't Slip Up on Your Cover Section �� Having Some Fun UNIT 7 Busy Agenda and Schedule Section �� Talking Face to Face Section �� Being All Ears Section �� Trying Your Hand Section �� Maintaining a Sharp Eye Passage 1 Interview: Michelle Nguyen, President of LCD Designs Inc. Passage 2 Michael Dell and His Business Section �� Having Some Fun UNIT 8 Thinking Global, Acting Lpcal Section �� Talking Face to Face Section �� Being All Ears Section �� Trying Your Hand Section �� Maintaining a Sharp Eye Passage 1 WTO Membership: A Win-Win Situation Passage 2 Love Nature and Create a Green Culture Section �� Having Some Fun Self-Assessment