Introduction
CHAPTER 1
Pragmatics�� context and relevance
1�� Pragmatics and the use of language
2�� Sperher and Wilson's relevance theory
2��1 The code model versus the inferential model
2��2 Ostension and intention
2��3 Manifestness�� Cognitive environments
2��4 ��Non-demonstrative�� inference and deduction
2��5 Sources of information in a context
2��6 Relevance�� Interest ��cognitive effects�� vs�� processing effort
2��7 Presumption of relevance�� principle of relevance
3�� Cyberpragmatics
4�� Cyberpragmatics�� cognition and the Internet

CHAPTER 2
The presentation of self in everyday web use
1�� Introduction
2�� Discourse and sources of identity
3�� The ��speech�� community
4�� The virtual community
4��1 The linguistic essence of the virtual community
4��2 Virtual cognitive environments
5�� Towards personal networks of physical-virtual interactions
6�� Virtual identity
7�� The personal web page
8�� The nickname ��nick��

CHAPTER 3
Relevance on the web page
1�� The web page genre�� Intention and manifestness
in the interpretation of a web page
2�� Relevance ��in information retrieval systems��
3�� Relevance in the user who is surfing the Net
3��1 The role of the \"addresser user\" and the role of the \"addressee user\"
3��2 Levels or patterns ofinteractivity
3��3 Availability of information on the Internet and infoxication
3��4 Cognitive effects�� mental effort and estimation of relevance
4�� Usability�� A rdevance-theoretic approach
4��1 Users and interfaces
4��2 Designing for relevance
5�� Transferring discourses to the Internet�� The printed newspaper
6�� Transferring discourses to the Internet�� The printed advertisement

CHAPTER 4
Social networks on the Internet�� The Web 2��0
1�� Blogs
1��1 The blogger's intention
1��2 The blog genre
1��3 The reader's interpretation
1��4 An emphasis on interaction
1��5 Communal bonding through blogs
2�� Social networking sites on the Internet
2��1 Definition�� attributes and types
2��2 Some theoretical approaches
2��3 Profiles�� entries and ��mutually�� manifest information
2��4 Adjusting the concepts of\"friend\" and \"friendship\" on SNSs
3�� The microblog Twitter
3��1 Introduction
3��2 Cognitive effects vs�� processing effort
3��3 Interpreting tweets
3��4 Twitter conversations

CHAPTER 5
The virtual conversation
1�� Introduction
2�� Chat rooms
2��1 Utterance�� propositional attitude and audio-visual context
2��2 \"What is important is to be able to talk\"
2��3 Compensating for the loss of the audio channel in chat rooms
2��4 Compensating for the loss of the visual channel in chat rooms
2��5 Oralized written text
2��6 Attitudes and emotions in chat rooms
3�� See you on messenger
3��1 Instant messaging compared to other forms of interaction on the Net
3��2 Why use instant messaging?
3��3 The individual versus the group
3��4 Oralized written text in instant messaging
4�� Chatting in 3D�� Advances�� avatars and Second Life
4��1 Terminological explanation
4��2 Identity
4��3 Body
4��4 Verbal interaction
4��5 Nonverbal behaviour
5�� Videoconferencing and context accessibility

CHAPTER 6
You've got mail
1�� Introduction
2�� General characteristics of electronic mail
2��1 The newsgroup
2��2 The e-mail distribution list ��Listserv��
3�� Electronic mail in the oral/written continuum
3��1 Social dynamics
3��2 Format
3��3 Grammar
3��4 Style
4�� Elements of an electronic message
4��1 The ��ostensive�� call for attention
4��2 The sender
4��3 The addressee
4��4 The e-mail address
4��5 The subject line
4��6 The body of the message
4��7 The signature

CHAPTER 7
Politeness on the Net
1�� Introduction
2�� Some approaches to the study of politeness
2��1 ��In��direct speech acts and politeness
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