掃一掃
關(guān)注中圖網(wǎng)
官方微博
本類五星書更多>
-
>
考研英語背單詞20個詞根詞綴
-
>
西班牙語詞根寶典
-
>
美國K-12原版語文課本--初中·下(全12冊)
-
>
流浪地球劉慈欣
-
>
西南聯(lián)大英文課 輕讀禮盒版
-
>
英語大書蟲世界經(jīng)典名譯典藏書系:中國人的精神 (英漢對照)(精選權(quán)威版本)
-
>
許淵沖譯唐詩三百首:漢文·英語
高職高專商務(wù)英語、應(yīng)用英語專業(yè)規(guī)劃教材商務(wù)英語閱讀 版權(quán)信息
- ISBN：9787308068963
- 條形碼：9787308068963 ; 978-7-308-06896-3
- 裝幀：一般膠版紙
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>>
高職高專商務(wù)英語、應(yīng)用英語專業(yè)規(guī)劃教材商務(wù)英語閱讀 內(nèi)容簡介
《商務(wù)英語閱讀》根據(jù)商務(wù)英語的特點及培養(yǎng)目標(biāo)，針對高職高專學(xué)生的知識水平，采用“商務(wù)+文化+語言”模式，將商務(wù)理念、商務(wù)案例、商務(wù)文化、商務(wù)英語語言有機融為一體，內(nèi)容涉及商務(wù)活動的各個重要領(lǐng)域，如經(jīng)濟(jì)改革、經(jīng)濟(jì)理論、靠前貿(mào)易、金融和保險、證券和投資、企業(yè)管理、市場營銷、商業(yè)經(jīng)營與廣告、世界貿(mào)易組織等，反映當(dāng)今商務(wù)領(lǐng)域的現(xiàn)狀與發(fā)展趨勢。
在編寫設(shè)計時特別注重把握商務(wù)活動主題的涵蓋面、商務(wù)知識的系統(tǒng)性、商務(wù)文化知識的廣泛性以及語言技能與商務(wù)知識的平衡性，使學(xué)生能夠基本掌握商務(wù)英語獨特的語言現(xiàn)象和文體風(fēng)格，提高閱讀和分析能力，*終從整體上提高英語語言水平和跨文化交際的能力。
高職高專商務(wù)英語、應(yīng)用英語專業(yè)規(guī)劃教材商務(wù)英語閱讀 目錄
UNIT 1 Economic Reform 經(jīng)濟(jì)改革
Text A RebalancingThe Economy
Text B Economist: Post-Olympic Economic Downturn Highly Unlikely in China"
UNIT 2 Economics 經(jīng)濟(jì)學(xué)
Text A Market Economy
Text B Rapid GrowthTo Sustain 20 Years
UNIT 3 WTO 世界貿(mào)易組織
Text A WTO-A General Introduction
Text B Principles ofTheTrading System
UNIT 4 InternationalTrade 國際貿(mào)易
Text A General IntroductionTo InternationalTrade
Text B Multinational Corporation
UNIT 5 Marketing 營銷
Text A The Marketing Concept
Text B The Product Life Cycle
UNIT 6 Finance 金融
Text A International Finance
Text B The World Bank
UNIT 7 Insurance 保險
Text A History of Insurance
Text B Types of Insurance
UNIT 8 Shares, Stocks and Stock Market 股份、股票與股市
Text A Lessons fromThe 1987 Crash
Text B Stock
UNIT 9 Investment 投資
TextA Investment Basics
Text B Investment
UNIT 10 Business Management 商務(wù)管理
Text A HowTo Build a WinningTeam
Text B You HaveTo MakeThem LoveTheir Jobs
UNIT 11 Advertising 廣告
Text A Advertising
Text B Media Selection for Advertisements
UNIT 12 Corporate Culture 企業(yè)文化
Text A AMD Culture MotivatesThe World
Text B Corporate Culture
UNIT 13 Business Negotiation 商務(wù)談判
Text A LearnThe Basics of Business Negotiation
Text B TipsTo Successful Business Negotiation
UNIT 14 Foreign Exchange 外匯
Text A Foreign Exchange
Text B SpotTransactions and ForwardTransactions
UNIT 15 Intellectual Property 知識產(chǎn)權(quán)
Text A Protect Your Intellectual Property Rights
Text B China's IPR Regime
UNIT 16 Business Contract 商務(wù)合同
Text A Essentials of Making a Business Contract:The galTies That Bind
Text B IsThis a "Business" Contract?
GLOSSARY
Text A RebalancingThe Economy
Text B Economist: Post-Olympic Economic Downturn Highly Unlikely in China"
UNIT 2 Economics 經(jīng)濟(jì)學(xué)
Text A Market Economy
Text B Rapid GrowthTo Sustain 20 Years
UNIT 3 WTO 世界貿(mào)易組織
Text A WTO-A General Introduction
Text B Principles ofTheTrading System
UNIT 4 InternationalTrade 國際貿(mào)易
Text A General IntroductionTo InternationalTrade
Text B Multinational Corporation
UNIT 5 Marketing 營銷
Text A The Marketing Concept
Text B The Product Life Cycle
UNIT 6 Finance 金融
Text A International Finance
Text B The World Bank
UNIT 7 Insurance 保險
Text A History of Insurance
Text B Types of Insurance
UNIT 8 Shares, Stocks and Stock Market 股份、股票與股市
Text A Lessons fromThe 1987 Crash
Text B Stock
UNIT 9 Investment 投資
TextA Investment Basics
Text B Investment
UNIT 10 Business Management 商務(wù)管理
Text A HowTo Build a WinningTeam
Text B You HaveTo MakeThem LoveTheir Jobs
UNIT 11 Advertising 廣告
Text A Advertising
Text B Media Selection for Advertisements
UNIT 12 Corporate Culture 企業(yè)文化
Text A AMD Culture MotivatesThe World
Text B Corporate Culture
UNIT 13 Business Negotiation 商務(wù)談判
Text A LearnThe Basics of Business Negotiation
Text B TipsTo Successful Business Negotiation
UNIT 14 Foreign Exchange 外匯
Text A Foreign Exchange
Text B SpotTransactions and ForwardTransactions
UNIT 15 Intellectual Property 知識產(chǎn)權(quán)
Text A Protect Your Intellectual Property Rights
Text B China's IPR Regime
UNIT 16 Business Contract 商務(wù)合同
Text A Essentials of Making a Business Contract:The galTies That Bind
Text B IsThis a "Business" Contract?
GLOSSARY
展開全部
書友推薦
- >
山海經(jīng)
- >
自卑與超越
- >
姑媽的寶刀
- >
新文學(xué)天穹兩巨星--魯迅與胡適/紅燭學(xué)術(shù)叢書(紅燭學(xué)術(shù)叢書)
- >
伊索寓言-世界文學(xué)名著典藏-全譯本
- >
龍榆生：詞曲概論/大家小書
- >
朝聞道
- >
羅曼·羅蘭讀書隨筆-精裝
本類暢銷
