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多模態隱喻 版權信息
- ISBN：9787544651288
- 條形碼：9787544651288 ; 978-7-5446-5128-8
- 裝幀：一般膠版紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>
多模態隱喻 內容簡介
Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties.This book examines metaphors drawing on combinations of visuals， language， gestures， sound， and music. Investigated texts include advertising， political cartoons， comics， film，songs， and oral communication. Where appropriate， the influence of genre and cultural factors is thematized.
多模態隱喻 目錄
List of contributors
Preface
Ⅰ． Setting the Scene
Chapter 1 Introduction
Charles Forceville and Eduardo Urios-Aparisi
Chapter 2 Non-verbal and multimodal metaphor in a cognitivist fi'amework： Agendas for research
Charles Forceville
Ⅱ． Multimodal Metaphor in Advertising
Chapter 3 Brand images： Multimodal metaphor in corporate branding messages
Veronika Koller
Chapter 4 Cutting across the senses： Imagery in winespeak and audiovisual promotion
Rosario Caballero
Chapter 5 Interaction of multimodal metaphor and metonymy in TV commercials： Four case studies
Eduardo Urios-Aparisi
Chapter 6 Nonverbal and multimodal manifestation of metaphors and metonymies： A case study
Ning Yu
Ⅲ． Multimodal Metaphor in Political Cartoons
Chapter 7 Visual metaphor versus verbal metaphor： A unified account
Francisco Yus
Chapter 8 Metaphor in political cartoons： Exploring audience responses
Elizabeth E1 Refaie
Chapter 9 Image alignment in multimodal metaphor
Norman Y． Teng
Chapter 10 Visual metaphoric conceptualization in editorial cartoons
Joost Schilperoord and Alfons Maes
Ⅳ． Metaphors of Emotion in Comics， Manga， and Animation
Chapter 11 Anger in Asterix： The metaphorical representation of anger in comics and animated films
Bart Eerden
Chapter 12 Pictorial metaphors of emotion in Japanese comics
Kazuko Shinohara and Yoshihiro Matsunaka
Ⅴ． Metaphor in Spoken Language and Co-Speech Gesture
Chapter 13 Words， gestures， and beyond： Forms ofmultimodal metaphor in the use of spoken language
Cornelia Muller and Alan Cienki
Chapter 14 Metonymy first， metaphor second： A cognitive-semiotic approach to multimodal figures of thought in co-speech gesture
Irene Mittelberg and Linda R． Waugh
Ⅵ． Metaphor Involving Music and Sound
Chapter 15 Music， language， and multimodal metaphor
Lawrence M． Zbikowski
Chapter 16 The role of non-verbal sound and music in multimodal metaphor
Charles Forceville
Ⅶ． Metaphor and Film
Chapter 17 Multimodal metaphor in classical film theory from the 1920s to the 1950s
Mats Rohdin
Chapter 18 Multimodal expressions of the HUMAN VICTIM IS ANIMAL metaphor in horror films
Gunnar Theod6r Eggertsson and Charles Forceville
Subject index
Author index
Metaphor and metonymy index
Preface
Ⅰ． Setting the Scene
Chapter 1 Introduction
Charles Forceville and Eduardo Urios-Aparisi
Chapter 2 Non-verbal and multimodal metaphor in a cognitivist fi'amework： Agendas for research
Charles Forceville
Ⅱ． Multimodal Metaphor in Advertising
Chapter 3 Brand images： Multimodal metaphor in corporate branding messages
Veronika Koller
Chapter 4 Cutting across the senses： Imagery in winespeak and audiovisual promotion
Rosario Caballero
Chapter 5 Interaction of multimodal metaphor and metonymy in TV commercials： Four case studies
Eduardo Urios-Aparisi
Chapter 6 Nonverbal and multimodal manifestation of metaphors and metonymies： A case study
Ning Yu
Ⅲ． Multimodal Metaphor in Political Cartoons
Chapter 7 Visual metaphor versus verbal metaphor： A unified account
Francisco Yus
Chapter 8 Metaphor in political cartoons： Exploring audience responses
Elizabeth E1 Refaie
Chapter 9 Image alignment in multimodal metaphor
Norman Y． Teng
Chapter 10 Visual metaphoric conceptualization in editorial cartoons
Joost Schilperoord and Alfons Maes
Ⅳ． Metaphors of Emotion in Comics， Manga， and Animation
Chapter 11 Anger in Asterix： The metaphorical representation of anger in comics and animated films
Bart Eerden
Chapter 12 Pictorial metaphors of emotion in Japanese comics
Kazuko Shinohara and Yoshihiro Matsunaka
Ⅴ． Metaphor in Spoken Language and Co-Speech Gesture
Chapter 13 Words， gestures， and beyond： Forms ofmultimodal metaphor in the use of spoken language
Cornelia Muller and Alan Cienki
Chapter 14 Metonymy first， metaphor second： A cognitive-semiotic approach to multimodal figures of thought in co-speech gesture
Irene Mittelberg and Linda R． Waugh
Ⅵ． Metaphor Involving Music and Sound
Chapter 15 Music， language， and multimodal metaphor
Lawrence M． Zbikowski
Chapter 16 The role of non-verbal sound and music in multimodal metaphor
Charles Forceville
Ⅶ． Metaphor and Film
Chapter 17 Multimodal metaphor in classical film theory from the 1920s to the 1950s
Mats Rohdin
Chapter 18 Multimodal expressions of the HUMAN VICTIM IS ANIMAL metaphor in horror films
Gunnar Theod6r Eggertsson and Charles Forceville
Subject index
Author index
Metaphor and metonymy index
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