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清華管理學(xué)系列英文版教材創(chuàng)業(yè)管理:成功創(chuàng)辦新企業(yè)(第5版.全球版)/[美]布魯斯.巴林杰
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清華管理學(xué)系列英文版教材戰(zhàn)略管理與商業(yè)策略:全球化.創(chuàng)新與可持續(xù)性(第14版)/(美)托馬斯.L.惠倫
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清華管理學(xué)系列英文版教材創(chuàng)業(yè)管理:成功創(chuàng)辦新企業(yè)(第5版.全球版)/[美]布魯斯.巴林杰 版權(quán)信息
- ISBN：9787302498780
- 條形碼：9787302498780 ; 978-7-302-49878-0
- 裝幀：一般膠版紙
- 冊(cè)數(shù)：暫無(wú)
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清華管理學(xué)系列英文版教材創(chuàng)業(yè)管理:成功創(chuàng)辦新企業(yè)(第5版.全球版)/[美]布魯斯.巴林杰 本書(shū)特色
本書(shū)是原汁原味的英文版教材，*限度保留了原書(shū)的精華。本書(shū)以機(jī)會(huì)開(kāi)發(fā)和實(shí)施為主線，緊扣機(jī)會(huì)與富有創(chuàng)業(yè)精神的個(gè)體之間結(jié)合的本質(zhì)，按創(chuàng)業(yè)過(guò)程逐步展開(kāi)論述，從新企業(yè)創(chuàng)意產(chǎn)生、可行性分析、產(chǎn)業(yè)分析，到整合開(kāi)發(fā)機(jī)會(huì)所需的資源（團(tuán)隊(duì)、融資等），再到創(chuàng)建企業(yè)、管理成長(zhǎng)等，準(zhǔn)確識(shí)別了創(chuàng)業(yè)每個(gè)環(huán)節(jié)中可能遇到的關(guān)鍵問(wèn)題并分析成因，進(jìn)而根據(jù)實(shí)踐經(jīng)驗(yàn)提出切實(shí)可行的解決措施。 本書(shū)通過(guò)案例和提出問(wèn)題啟發(fā)讀者思考，摒棄了傳統(tǒng)教材理論化闡述過(guò)多的弊端，促使讀者主動(dòng)探索未知領(lǐng)域內(nèi)的現(xiàn)實(shí)問(wèn)題。本書(shū)闡述清晰、分析透徹、內(nèi)容豐富，不僅提供了許多實(shí)用的工具和分析方法，還提出了諸多中肯的建議，揭示了許多認(rèn)識(shí)謬誤。 本書(shū)適合普通高等院校經(jīng)濟(jì)管理類(lèi)學(xué)生作為教材選用，也可供廣大創(chuàng)業(yè)者參閱。
清華管理學(xué)系列英文版教材創(chuàng)業(yè)管理:成功創(chuàng)辦新企業(yè)(第5版.全球版)/[美]布魯斯.巴林杰 內(nèi)容簡(jiǎn)介
本書(shū)是原汁原味的英文版教材，優(yōu)選限度保留了原書(shū)的精華。本書(shū)以機(jī)會(huì)開(kāi)發(fā)和實(shí)施為主線，緊扣機(jī)會(huì)與富有創(chuàng)業(yè)精神的個(gè)體之間結(jié)合的本質(zhì)，按創(chuàng)業(yè)過(guò)程逐步展開(kāi)論述，從新企業(yè)創(chuàng)意產(chǎn)生、可行性分析、產(chǎn)業(yè)分析，到整合開(kāi)發(fā)機(jī)會(huì)所需的資源（團(tuán)隊(duì)、融資等），再到創(chuàng)建企業(yè)、管理成長(zhǎng)等，準(zhǔn)確識(shí)別了創(chuàng)業(yè)每個(gè)環(huán)節(jié)中可能遇到的關(guān)鍵問(wèn)題并分析成因，進(jìn)而根據(jù)實(shí)踐經(jīng)驗(yàn)提出切實(shí)可行的解決措施。 本書(shū)通過(guò)案例和提出問(wèn)題啟發(fā)讀者思考，摒棄了傳統(tǒng)教材理論化闡述過(guò)多的弊端，促使讀者主動(dòng)探索未知領(lǐng)域內(nèi)的現(xiàn)實(shí)問(wèn)題。本書(shū)闡述清晰、分析透徹、內(nèi)容豐富，不僅提供了許多實(shí)用的工具和分析方法，還提出了諸多中肯的建議，揭示了許多認(rèn)識(shí)謬誤。 本書(shū)適合普通高等院校經(jīng)濟(jì)管理類(lèi)學(xué)生作為教材選用，也可供廣大創(chuàng)業(yè)者參閱。
清華管理學(xué)系列英文版教材創(chuàng)業(yè)管理:成功創(chuàng)辦新企業(yè)(第5版.全球版)/[美]布魯斯.巴林杰 目錄
前言·························································································································· 13
**部分 決定成為創(chuàng)業(yè)者························································································ 23
第1章 創(chuàng)業(yè)導(dǎo)讀····································································································· 25
第二部分 開(kāi)發(fā)成功的商業(yè)創(chuàng)意················································································ 61
第2章 識(shí)別機(jī)會(huì)，產(chǎn)生創(chuàng)意··················································································· 63
第3章 可行性分析································································································· 97
第4章 開(kāi)發(fā)有效的商業(yè)模式·················································································· 133
第5章 產(chǎn)業(yè)和競(jìng)爭(zhēng)對(duì)手分析·················································································· 171
第6章 撰寫(xiě)商業(yè)計(jì)劃···························································································· 203
第三部分 將創(chuàng)意轉(zhuǎn)化為新創(chuàng)企業(yè)·········································································· 239
第7章 構(gòu)建合理的倫理與法律基礎(chǔ)······································································· 241
第8章 評(píng)估新創(chuàng)企業(yè)的財(cái)務(wù)實(shí)力與生存能力························································· 281
第9章 組建新創(chuàng)企業(yè)團(tuán)隊(duì)····················································································· 317
第10章 獲得融資································································································· 349
第四部分 管理并使新創(chuàng)企業(yè)成長(zhǎng)·········································································· 385
第11章 特殊的營(yíng)銷(xiāo)問(wèn)題······················································································· 387
第12章 重要的知識(shí)產(chǎn)權(quán)······················································································· 425
第13章 評(píng)估成長(zhǎng)面臨的挑戰(zhàn)并做好準(zhǔn)備······························································ 463
第14章 企業(yè)成長(zhǎng)戰(zhàn)略·························································································· 495
第15章 特許經(jīng)營(yíng)································································································· 529
術(shù)語(yǔ)表···················································································································· 570
人名索引················································································································· 580
公司索引················································································································· 582
主題索引················································································································· 586
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清華管理學(xué)系列英文版教材創(chuàng)業(yè)管理:成功創(chuàng)辦新企業(yè)(第5版.全球版)/[美]布魯斯.巴林杰 作者簡(jiǎn)介
布魯斯•巴林格（Bruce R.Barringer）俄克拉何馬州立大學(xué)約翰尼•普波講席教授。他是密蘇里大學(xué)博士，并在艾奧瓦州立大學(xué)取得MBA學(xué)位。他的研究興趣包括可行性分析、企業(yè)成長(zhǎng)、公司創(chuàng)業(yè)以及組織間關(guān)系對(duì)商業(yè)組織影響等。 杜安•愛(ài)爾蘭（R. Duane Ireland） 得州農(nóng)工大學(xué)梅斯商學(xué)院福曼與魯比•班尼特講席教授。在此之前，他曾執(zhí)教于里士滿(mǎn)大學(xué)、貝勒大學(xué)和俄克拉何馬州立大學(xué)。他的研究興趣有戰(zhàn)略聯(lián)盟、組織資源的有效管理、公司創(chuàng)業(yè)和戰(zhàn)略型創(chuàng)業(yè)。
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