商務英語閱讀-(第3冊) 版權信息
- ISBN:9787300249605
- 條形碼:9787300249605 ; 978-7-300-24960-5
- 裝幀:一般膠版紙
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商務英語閱讀-(第3冊) 本書特色
《商務英語閱讀》融合新的外國語言文學類專業本科教學質量國家標準和新的英語四級考試題型,按照商務英語專業教學要求編寫,以培養學生的商務英語綜合應用能力。通過選取商務主題方面原汁原味的文章,幫助學生豐富商務知識,了解商務英語語言特點,提高商務英語閱讀水平。將商務理念、商務案例、商務文化和商務英語語言有機融為一體;涵蓋國際貿易理論、國際貿易政策、國際貿易慣例、國際貿易公約、一般貿易方式、宏觀經濟政策等重點和熱點話題,也包括產品營銷、跨文化交際、資信調查、履約、租船訂艙等商務活動中的實際應用,反映當今商務領域的現狀與發展趨勢。本書為教材的第3冊。
商務英語閱讀-(第3冊) 內容簡介
本書共10個單元,內容涉及國際組織、貿易壁壘、產品質量、商業領導、團隊精神、商業創新、客戶服務、商業競爭等等。本書每個單元均由TextA、TextB及相關聯系組成。TextA側重國際商務知識習得,練習題形式主要有篇章理解、詞匯練習、完形填空、翻譯等。TextB大多是本土化商務語篇閱讀材料,課后閱讀練習由問答題與選擇題組成,側重學生綜合閱讀能力的提高。
商務英語閱讀-(第3冊) 目錄
Unit 1 International Organizations
Text A Spurring Global Growth via a New Trade Facilitation Agreement
Text B Essentials on AIIB
Chinese and International Culture Tour
Unit 2 Trade Barriers
Text A UK Trade Agreements after Brexit: How to Address Tariffs and Regulatory Trade Barriers
Text B Globalization and China Doesn't Stop Here
Chinese and International Culture Tour
Unit 3 Product Quality
Text A High Online User Ratings Don't Actually Mean You're Getting a Quality Product
Text B How "Made In China" Became Cool
Chinese and International Culture Tour
Case Study
Unit 4 Business Leadership
Text A Why Deception Is Probably the Single Most Important Leadership Skill
Text B Why Focus-based Leadership Is Important to Huawei's Business Strategy
Chinese and International Culture Tour
Unit 5 Business Teamwork
Text A The Secrets of Great Teamwork
Text B Developing Cooperative Teams to Support Individual Performance and Well-being in a Call Center in China
Chinese and International Culture Tour
Case Study
Unit 6 Business Innovation
Text A The New Manufacturing Footprint
Text B Organizing Your Business for Innovation: Lessons from Alibaba
Chinese and International Culture Tour
Unit 7 Job Satisfaction
Text A When Work Satisfaction Comes from Having Four Jobs
Text B Chinese White Collar Suffering Job Burnout
Chinese and International Culture Tour
Case Study
Unit 8 Customer Service
Text A Know Your Customers' "Jobs to Be Done".
Text B Air China Enhances Sales and Customer Service with Avaya Intelligent Communications Solutions
Chinese and International Culture Tour
Case Study
Unit 9 Business Competition
Text A Are Airline Mergers Leading to Higher Air Fares?
Text B Business Competition Has Not Gotten Fiercer
Chinese and International Culture Tour
Unit 10 Business Etiquette
Text A Importance of Business Etiquette
Text B Business Etiquette
Chinese and International Culture Tour
Case Study
Appendix I Glossary
Appendix II TEM-4 (2015-2017)
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商務英語閱讀-(第3冊) 作者簡介
趙淑容,教授,山東女子學院外國語學院副院長,商務英語專業碩士,研究領域包括商務英語教學研究、商務話語研究,近年發表學術論文十余篇,主持省級、廳級科研課題多項,主持省級精品課程及省級教改立項。
宋君霞,山東女子學院商務英語教研室主任,英語語言文學專業碩士研究生,講師,研究領域:商務英語、二語習得,發表論文十余篇,主持廳級科研項目兩項,校級科研、教改項目各一項。