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商務(wù)英語綜合教程:1:1 版權(quán)信息
- ISBN：9787568906722
- 條形碼：9787568906722 ; 978-7-5689-0672-2
- 裝幀：一般膠版紙
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>>
商務(wù)英語綜合教程:1:1 本書特色
本冊共12個主題單元，每單元內(nèi)容包括Text A和Text B，其中Text A為精讀材料，Text B為補充閱讀材料。涵蓋商務(wù)語言，企業(yè)文化，公司面試，商務(wù)交際，商務(wù)禮儀等內(nèi)容。測重英語基礎(chǔ)語言能力的培養(yǎng)，商務(wù)詞匯的積累和商務(wù)文化知識的了解。材料新穎，文體多樣，實踐性強。
商務(wù)英語綜合教程:1:1 內(nèi)容簡介
本冊共12個主題單元，每單元內(nèi)容包括Text A和Text B，其中Text A為精讀材料，Text B為補充閱讀材料。涵蓋商務(wù)語言，企業(yè)文化，公司面試，商務(wù)交際，商務(wù)禮儀等內(nèi)容。測重英語基礎(chǔ)語言能力的培養(yǎng)，商務(wù)詞匯的積累和商務(wù)文化知識的了解。材料新穎，文體多樣，實踐性強。
商務(wù)英語綜合教程:1:1 目錄
Unit 1 Passion in Career Part I Lead-in Activities Part II Intensive Reading Text A A Love Story Part III Supplementary Reading Text B The Third PlaceUnit2 Judgments and Decisions Part I Lead-in Activities Part II Intensive Reading Text A Regret Part III Supplementary Reading Text B ResponsibilityUnit 3 Successful Businessman Part I Lead-in Activities Part II Intensive Reading Text A Think Different Part III Supplementary Reading Text B The Commencement Address at Stanford University on June 12, 2005Unit4 Chinese Philosophy in Business Part I Lead-in' Activities Part II Intensive Reading Text A Chinese Thoughts on Organisations and Management Part III Supplementary Reading Text B Common Chinese ValuesUnit 5 Road to Success Part I Lead-in Activities Part II Intensive Reading Text A You Are a Product of Your Mountains Part I!I Supplementary Reading Text B The Six MAINLY Pathways of LifeUnit 6 Warren Buffet's Letter Part I Lead-in Activities Part II Intensive Reading Text A Berkshire Today Part III Supplementary Reading Text B Warren Buffett's Letter：Gender Should Never Decide CEOUnit 7 Tact and Talent Part I Lead-in Activities Part II Intensive Reading Text A Tact and Talent Part III Supplementary Reading Text B Is Luxury the Ticket
Unit 8 Character and Personality Part I Lead-in Activities Part II Intensive Reading Text A The English Character Part III Supplementary Reading Text B Cherishing What You Have Now, and Striving for the Future Unit 9 Campus Life Part I Lead-in Activities Part II Intensive Reading Text A University Days Part III Supplementary Reading Text B In Search of the Real Bill GatesUnit 10 Future English Part I Lead-in Activities Part II Intensive Reading Text A Future English Part III Supplementary Reading Text B Mobile PaymentsUnit 11 Datafication of Human Resources Part I Lead-in Activities Part II Intensive Reading Text A The Datafication of Human Resources Part III Supplementary Reading Text B FT Interview with Google Co-founder and CEO Larry PageUnit 12 Customer-centric Marketing Part I -Lead-in Activities Part II Intensive-Reading Text A Five Customer-centric Marketing Lessons from Apple to Zappos Part III Supplementary Reading Text B The Future of Marketing: A Little Less Campaign and a Little More Action
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