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客源國(地區)概況-(第2版) 版權信息
- ISBN：9787121293405
- 條形碼：9787121293405 ; 978-7-121-29340-5
- 裝幀：暫無
- 冊數：暫無
- 重量：暫無
- 所屬分類：>
客源國(地區)概況-(第2版) 本書特色
本書主要介紹世界旅游業和我國海外旅游客源市場的基本格局與前景，以及我國主要旅游客源國和港澳臺客源地區的基本情況。全書共6 章，以2015 年來華旅游人數位居前列為標準，同時綜合考慮影響力情況，共選取亞洲和太平洋地區、歐洲、中東及非洲、美洲等地區的41 個旅游客源國及我國的港澳臺地區，主要介紹它們的自然地理、歷史人文、經濟發展、政治狀況、文化傳統、民俗風情、旅游資源與旅游業等。本書條理清晰，重點突出，通俗易懂，并且注重理論與實踐相結合，方便學生按圖索驥，學以致用，具有較強的實用性。本書為高職高專旅游管理專業系列規劃教材之一，既可作為高職高專旅游管理、導游、酒店管理和旅游英語專業的教材，也可作為從事旅游管理工作者的參考讀物。
客源國(地區)概況-(第2版) 內容簡介
本書主要介紹世界旅游業和我國海外旅游客源市場的基本格局與前景，以及我國主要旅游客源國和港澳臺客源地區的基本情況。全書共6 章，以2015 年來華旅游人數位居前列為標準，同時綜合考慮影響力情況，共選取亞洲和太平洋地區、歐洲、中東及非洲、美洲等地區的41 個旅游客源國及我國的港澳臺地區，主要介紹它們的自然地理、歷史人文、經濟發展、政治狀況、文化傳統、民俗風情、旅游資源與旅游業等。本書條理清晰，重點突出，通俗易懂，并且注重理論與實踐相結合，方便學生按圖索驥，學以致用，具有較強的實用性。本書為高職高專旅游管理專業系列規劃教材之一，既可作為高職高專旅游管理、導游、酒店管理和旅游英語專業的教材，也可作為從事旅游管理工作者的參考讀物。
客源國(地區)概況-(第2版) 目錄
第1 章 世界旅游業和中國大陸的客源市場 ···································································· 11.1 世界旅游業 ························································································ 11.2 世界旅游區 ··························································································· 51.3 世界旅游客源市場 ·················································································· 91.4 中國大陸的旅游客源市場 ································································ 11本章小結 ····························································································· 16復習思考題 ······························································································· 16第2 章 亞洲和太平洋地區主要客源國 ········································································· 172.1 日本 ······························································································· 172.2 韓國與朝鮮 ················································································· 272.3 蒙古國、哈薩克斯坦、吉爾吉斯斯坦 ····································································· 362.4 新加坡、馬來西亞、泰國 ········································································· 462.5 菲律賓、印度尼西亞、越南 ······································································· 592.6 印度、巴基斯坦、尼泊爾、斯里蘭卡 ····································································· 712.7 澳大利亞、新西蘭 ················································································ 86本章小結 ··························96復習思考題 ······························································································ 96第3 章 歐洲地區主要客源國 ·········································································· 973.1 英國 ······································································································ 973.2 德國 ········································································································ 1053.3 法國 ············································································································ 1123.4 意大利 ·································································································· 1203.5 俄羅斯 ········································································································ 1263.6 西班牙、葡萄牙 ························································································· 1343.7 比利時、荷蘭、奧地利、瑞士 ································································· 1423.8 瑞典、丹麥、挪威、芬蘭 ········································································ 155本章小結 ········································································································· 168復習思考題 ··································································································· 169第4 章 中東及非洲地區主要客源國 ··········································································· 1704.1 沙特阿拉伯 ·································································································· 1704.2 以色列 ··································································································· 1754.3 埃及 ········································································································ 1794.4 南非 ·········································································································· 184本章小結 ····································································································· 188復習思考題 ································································································· 189第5 章 美洲地區主要客源國 ······································································ 1905.1 美國 ······································································································ 1905.2 加拿大 ································································································ 1995.3 墨西哥 ······························································································ 2055.4 巴西 ····························································································· 212本章小結 ·················
展開全部
客源國(地區)概況-(第2版) 作者簡介
熊國銘，2001.6至今，任浙江工商職業技術學院工商管理系旅游教研室主任。多年來，主要承擔《客源國（地區）概況》、《餐飲服務與管理》、《旅游管理學》、《酒吧服務與管理》、《前廳客房服務與管理》等課程的教學工作，積累了豐富的教學經驗。
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