unit 1career management1text a����career management and development / 3text b����how to create employee loyalty / 8unit 2marketing15text a����the 7ps of marketing / 17text b����brand rehab / 25unit 3corporate culture31text a����corporate culture����cornerstone of success / 33text b����building a “googley” workforce / 39unit 4competition45text a����porter��s five forces model����analyzing the competition / 47text b����nike��through the lens of porter��s five forces / 54unit 5merger and acquisition61text a����essence of merger and acquisition / 63text b����why a yahoo��aol merger makes sense / 70unit 6entrepreneurship77text a����entrepreneurship����the fundamentals / 79text b����four personality traits of successful entrepreneurs / 84unit 7innovation89text a����innovation����definition, concepts and examples / 91text b����google��s prototype self��driving car / 95unit 8finance99text a����how stocks work / 101text b����rate cut adding to global uncertainty / 106unit 9accounting111text a����balance sheet, income statement, and statement of cash flows / 113text b����interim report����chairman��s letter / 118unit 10economics123text a����gdp����the definition / 125text b����imf world economic outlook / 129unit 11international trade133text a����two leading debates in international trade / 135text b����china moves up the exports value chain / 141unit 12e��commerce149text a����electronic commerce����into the third wave / 151text b����understanding e��commerce versus m��commerce / 156unit 13quality161text a����principles of quality / 163text b����quality management for the future / 167unit 14operation173text a����enterprise resource planning / 175text b����beating the supply chain challenge����interview with smtc corporation / 180unit 15globalization185text a����understanding your “globalization penalty” / 187text b����walmart��s foreign expansion / 19��key to exercises196