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新商務(wù)英語(yǔ)綜合教程-2 版權(quán)信息
- ISBN:9787302372523
- 條形碼:9787302372523 ; 978-7-302-37252-3
- 裝幀:一般膠版紙
- 冊(cè)數(shù):暫無(wú)
- 重量:暫無(wú)
- 所屬分類:>
新商務(wù)英語(yǔ)綜合教程-2 內(nèi)容簡(jiǎn)介
“新商務(wù)英語(yǔ)教程”系列教材采用話題、語(yǔ)言技能和任務(wù)緊密結(jié)合的編寫(xiě)原則,全套教材以話題為核心,語(yǔ)言技能為主線,精心設(shè)計(jì)的任務(wù)型活動(dòng)貫穿每個(gè)教學(xué)單元!缎律虅(wù)英語(yǔ)教程 新商務(wù)英語(yǔ)綜合教程 2》分為8個(gè)單元,每單元由Learning Objectives,Lead-in,Readings,Grammar和FunTime5個(gè)模塊構(gòu)成,以多種形式對(duì)英語(yǔ)閱讀、翻譯、寫(xiě)作和口語(yǔ)等基本技能進(jìn)行綜合性訓(xùn)練,并根據(jù)高職高專大一新生的實(shí)際水平對(duì)基礎(chǔ)語(yǔ)法知識(shí)進(jìn)行復(fù)習(xí)鞏固。 《新商務(wù)英語(yǔ)教程 新商務(wù)英語(yǔ)綜合教程 2》可供高職高專院校商務(wù)英語(yǔ)專業(yè)和應(yīng)用英語(yǔ)專業(yè)外貿(mào)和涉外文秘方向的學(xué)生在一年級(jí)下學(xué)期使用。
新商務(wù)英語(yǔ)綜合教程-2 目錄
Learning Objectives
Section A Lead-in
Section B Readings
Text A What Is a Career in Human Resources All About?
Text B The Documents You Need to Start Your HR Department
Section C Grammar: Types of Sentences(句子類型)
Section D Fun Time: Humour
Unit 2 Public Relations
Learning Objectives
Section A Lead-in
Section B Readings
Text A What Does a PR Manager Do?
Text B My Advice for Future PR Interns
Section C Grammar: Relative Clause 1(關(guān)系從句1)
Section D Fun Time: Crossword Puzzle
Unit 3 Finance
Learning Objectives
Section A Lead-in
Section B Readings
Text A Finance Department: Its Role and Objectives
Text B Relationship of Finance with Other Departments
Section C Grammar: Relative Clause 2 (關(guān)系從句2)
Section D Fun Time: Brain Twisters
Unit 4 Marketing
Learning Objectives
Section A Lead-in
Section B Readings
Text A Responsibilities of the Marketing Department
Text B How to Market a New Product
Section C Grammar: Adverbial Clauses(狀語(yǔ)從句)
Section D Fun Time: Humour
Unit 5 Research and Revelopment
Learning Objectives
Section A Lead-in
Section B Readings
Text A Research and Development
Text B Organizing R&D for the Future
Section C Grammar: Noun Clauses(名詞性從句)
Section D Fun Time: Crossword Puzzle
Unit 6 Production
Learning Objectives
Section A Lead-in
Section B Readings
Text A Production Planning
Text B Production Process
Section C Grammar: Agreement(主謂一致)
Section D Fun Time: Humour
Unit 7 Advertisement
Learning Objectives
Section A Lead-in
Section B Readings
Text A Effective Advertising Techniques
Text B Web advertising
Section C Grammar: Inversion(倒裝語(yǔ)序)
Section D Fun Time: Crossword Puzzle
Unit 8 Sales and After-sales Service
Learning Objectives
Section A Lead-in
Section B Readings
Text A The Secret to Sales Success
Text B After-sales Service and Its Whats, Whys and Hows
Section C Grammar: Substitution and Ellipsis(替代和省略)
Section D Fun Time: Brain Twisters
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