unit 1  corporate culture
  learning objectives
  section a  lead-in
  section b  readings
    text a  what is corporate culture?
    text b  being a gentleman at the office: the dos of business etiquette
  section c  language skills in focus
  section d  cultural tips
unit 2  trademark and brand
  learning objectives
  section a  lead-in
  section b  readings
    text a  brand awareness
    text b  protecting your brand with trademarks
  section c  language skills in focus
  section d  cultural tips
unit 3  mechanism of the board
  learning objectives
  section a  lead-in
  section b  readings
    text a  the board of directors
    text b  a more effective board of directors
  section c language skills in focus
  section d cultural tips
unit 4  stock market
  learning objectives
  section a  lead-in
  section b  readings
    text a  understanding the stock market
    text b  how stocks and the stock market work
  section c  language skills in focus
  section d  cultural tips
unit 5  overseas market
  learning objectives
  section a  lead-in
  section b  readings
    text a  the challenges of doing business overseas
    text b  product strategies for overseas markets
  section c  language skills in focus
  section d  cultural tips
    vision of the
unit 6  company
  learning objectives
  section a  lead-in
  section b  readings
    text a  building your company's vision
    text b  what is a vision statement?
  section c  language skills in focus
  section d  cultural tips
unit 7  business tycoons
  learning objectives
  section a  lead-in
  section b  readings
    text a  warren buffett
    text b  a successful leader--li ka-shing
  section c  language skills in focus
  section d  cultural tips
unit 8  top 500
  learning objectives
  section a  lead-in
  section b  readings
    text a apple inc
    text b  starbucks
  section c  language skills in focus
  section d  cultural tips
new words and expressions