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高級商務(wù)英語閱讀-1 版權(quán)信息
- ISBN：9787513551229
- 條形碼：9787513551229 ; 978-7-5135-5122-9
- 裝幀：一般膠版紙
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>>
高級商務(wù)英語閱讀-1 本書特色
謝文怡主編的這本《高級商務(wù)英語閱讀(1)》共14個單元。每個單元的三篇閱讀理解文章(texta，textb和supplementaryreading)都聚焦一個主題。選材十分注重選文的權(quán)威性和語言的經(jīng)典性。編者設(shè)計的每一道練習(xí)題都經(jīng)過反復(fù)斟酌：課文前的pre-readingquestions可以幫助教師了解學(xué)生對課文主題的熟悉程度，激發(fā)學(xué)生對閱讀材料的興趣和思考。課文后的comprehension包含兩種練習(xí)，一種考查學(xué)生對課文的理解情況，另一種訓(xùn)練學(xué)生的批判性思維。閱讀理解的練習(xí)圍繞閱讀材料的重點和難點編寫，從詞匯理解、內(nèi)容推理和批判性思維三個層面使學(xué)生對閱讀材料進行積極的思考和感悟。批判性思維練習(xí)是本教材的一大特色，為學(xué)生提供了與作者思想觀點相交融的平臺，著重培養(yǎng)學(xué)生對國際商務(wù)活動的思辨能力，以及分析問題和解決問題的能力。 supplementaryreading精心設(shè)計了適合學(xué)生進行小組討論的思考題。
高級商務(wù)英語閱讀-1 內(nèi)容簡介
謝文怡主編的這本《高級商務(wù)英語閱讀(1)》共14個單元。每個單元的三篇閱讀理解文章(TextA，TextB和SupplementaryReading)都聚焦一個主題。選材十分注重選文的權(quán)威性和語言的經(jīng)典性。編者設(shè)計的每一道練習(xí)題都經(jīng)過反復(fù)斟酌：課文前的Pre-readingQuestions可以幫助教師了解學(xué)生對課文主題的熟悉程度，激發(fā)學(xué)生對閱讀材料的興趣和思考。課文后的comprehension包含兩種練習(xí)，一種考查學(xué)生對課文的理解情況，另一種訓(xùn)練學(xué)生的批判性思維。閱讀理解的練習(xí)圍繞閱讀材料的重點和難點編寫，從詞匯理解、內(nèi)容推理和批判性思維三個層面使學(xué)生對閱讀材料進行積極的思考和感悟。批判性思維練習(xí)是本教材的一大特色，為學(xué)生提供了與作者思想觀點相交融的平臺，著重培養(yǎng)學(xué)生對國際商務(wù)活動的思辨能力，以及分析問題和解決問題的能力。 SupplementaryReading精心設(shè)計了適合學(xué)生進行小組討論的思考題。
高級商務(wù)英語閱讀-1 目錄
unit 1 business start-ups
text a how to prepare to launch your start-up
text b seven great ways to finance a start-up
supplementary reading five lessons for start-ups from buffy the vampire slayer
test yourself
unit 2 marketing
text a conducting market research
text b marketing can do better
supplementary reading coca-cola marketing shifts from impressions to expressions
test yourself
unit 3 advertising
text a where is advertising going? into "stitials"
text b ethical issues in online advertising
supplementary reading why television is the place advertisers want to be again
test yourself
unit 4 stocks
text a an introduction to the stock market
text b stocks: five market mistakes to avoid
supplementary reading why stocks are riskier than you think
test yourself
unit 5 e-commerce
text a e-commerce industry
text b customer retention: keep customers by growing relationships online
supplementary reading an internet with chinese characteristics
test yourself
unit 6 innovation
text a the eight essentials of innovation
text b seven steps to a culture of innovation
supplementary reading what is making enterprise innovation possible
test yourself
unit 7 international trade
text a how to start selling internationally
text b global logistics/supply chain best practices--to support and drive business success and trends
supplementary reading dating and business: not all that different
test yourself
unit 8 manage your money
text a are you buying it?
text b advice for young investors
supplementary reading ten tips for realistic money management in college
test yourself
unit 9 insurance
text a types of insurance
text b the five big health-care dilemmas
supplementary reading umbrella coverage for preventing your ruin
test yourself
unit 10 negotiation
text a how to negotiate effectively
text b negotiating your way out of a bad situation
supplementary reading three negotiation skills that can jump-start the economy
test yourself
unit 11 leadership
text a leadership: intentional influence
text b ten communication secrets of great leaders
supplementary reading seven leadership lessons from an nba coach
test yourself
unit 12 sheeonomy
text a woman power: the rise of the sheconomy
text b nurturing a baby and a start-up business
supplementary reading the vicious cycle of the gender pay gap
test yourself
unit 13 green economy
text a a global green deal
text b eco-friendly model home in maryland reflects green movement's edging into the mainstream
supplementary reading the trouble with green product ratings
test yourself
unit 14 tourism
text a- five ways to make travel easier, starting with a single shoe
text b vacation blues as tourists stay at home
supplementary reading hotels try harder to woo business customers
test yourself
text a how to prepare to launch your start-up
text b seven great ways to finance a start-up
supplementary reading five lessons for start-ups from buffy the vampire slayer
test yourself
unit 2 marketing
text a conducting market research
text b marketing can do better
supplementary reading coca-cola marketing shifts from impressions to expressions
test yourself
unit 3 advertising
text a where is advertising going? into "stitials"
text b ethical issues in online advertising
supplementary reading why television is the place advertisers want to be again
test yourself
unit 4 stocks
text a an introduction to the stock market
text b stocks: five market mistakes to avoid
supplementary reading why stocks are riskier than you think
test yourself
unit 5 e-commerce
text a e-commerce industry
text b customer retention: keep customers by growing relationships online
supplementary reading an internet with chinese characteristics
test yourself
unit 6 innovation
text a the eight essentials of innovation
text b seven steps to a culture of innovation
supplementary reading what is making enterprise innovation possible
test yourself
unit 7 international trade
text a how to start selling internationally
text b global logistics/supply chain best practices--to support and drive business success and trends
supplementary reading dating and business: not all that different
test yourself
unit 8 manage your money
text a are you buying it?
text b advice for young investors
supplementary reading ten tips for realistic money management in college
test yourself
unit 9 insurance
text a types of insurance
text b the five big health-care dilemmas
supplementary reading umbrella coverage for preventing your ruin
test yourself
unit 10 negotiation
text a how to negotiate effectively
text b negotiating your way out of a bad situation
supplementary reading three negotiation skills that can jump-start the economy
test yourself
unit 11 leadership
text a leadership: intentional influence
text b ten communication secrets of great leaders
supplementary reading seven leadership lessons from an nba coach
test yourself
unit 12 sheeonomy
text a woman power: the rise of the sheconomy
text b nurturing a baby and a start-up business
supplementary reading the vicious cycle of the gender pay gap
test yourself
unit 13 green economy
text a a global green deal
text b eco-friendly model home in maryland reflects green movement's edging into the mainstream
supplementary reading the trouble with green product ratings
test yourself
unit 14 tourism
text a- five ways to make travel easier, starting with a single shoe
text b vacation blues as tourists stay at home
supplementary reading hotels try harder to woo business customers
test yourself
展開全部
高級商務(wù)英語閱讀-1 作者簡介
謝文怡，現(xiàn)任上海對外貿(mào)易大學(xué)英語專業(yè)教授、碩士生導(dǎo)師。1986年起在上海對外貿(mào)易大學(xué)國際商務(wù)外語學(xué)院任教。歷任講師、副教授、教授。主要從事英語語言文學(xué)的教學(xué)和研究。主講英語精讀、商務(wù)英語閱讀、廣告英語、英語演講、英語聽力等課程。1989年赴日本東洋大學(xué)經(jīng)濟系學(xué)習(xí)，2001年赴美國佛羅里達FAMU大學(xué)學(xué)習(xí)英語演講并擔任教學(xué)和研究工作。發(fā)表出版的論文和著作有：“關(guān)于廣告中形容詞的運用”、“日本互聯(lián)網(wǎng)廣告的發(fā)展和阻力”、“英語廣告語篇中的含糊現(xiàn)象探析”、“新時期商務(wù)英語教學(xué)模式探析”、“從英語語音談教師話語的調(diào)整”、《廣告英語》、《新世紀商務(wù)英語閱讀》、《經(jīng)貿(mào)英語趣文閱讀》等。承接的主要課程建設(shè)項目有《英語演講》等。
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