preface to the seriesacknowledgementsintroductiongunter sentiaisatsurisako ide  1. introduction: the pragmatics and metapragmatics of routine formulae  2. the anatomy of aisatsu    2.1  marking social relationships    2.2  marking contextual boundaries  3. the social acquisition of aisatsu    3.1  aisatsu in school contexts    3.2  aisatsu in workplace contexts  4. the pragmatics of aisatsu within the metapragmatics of aisatsu  5. exploring intercultural routine formulaeanthropological linguisticsben g. blount  1. preliminaries  2. early history  3. early types of research  4. continuity  5. the sapir-whorfhypothesis  6. ethnographic semantics  7. the ethnography of communication  8. sociolinguistics  9. recent research and current directionsfranz boasregna darnell  1. introduction  2. biography  3. the americanist tradition  4. time perspective in aboriginal languages  5. the handbook of american indian languages  6. phonetics vs. phonemics  7. assessmentcognitive anthropologystephen c. levinson  1. historical background  2. reconstruing cognitive anthropologycomponential analysiscliff goddard  1. introduction  2. the structuralist tradition  3. linguistic anthropology  4. generative and typological studies  5. natural semantic metalanguage (nsm)  6. other trends and problemscultural scriptscliff goddard  1. introduction  2. semantic primes: the language of cultural scripts  3. high-level scripts: examples and observations  4. communicative style: some further examples  5. culture-specific concepts in cultural scripts  6. rhetorical speech practices  7. scripts for ways of thinking and feeling, and for beliefs  8. scripts for social models  9. scripts for non-verbal communicative practices  10.  the accessibility and practicality of cultural scripts  11. closing noteculturesrikant sarangi  1. introduction: culture as an interdisciplinary project  2. defining and redefining culture: an overview    2.1  the historical transformation of the culture concept    2.2  what is not culture    2.3  what is culture      2.3.1  the whole is the sum of parts: the mentalist approach      2.3.2  a map of and for behavior: the behaviorist approach      2.3.3  the metaphor of culture as text: the semiotic approach    2.4  culture is a verb  3. culture as ideology: from a consensual to a differentiated view of culture    3.1  the construction of the cultural other    3.2  the politics of cultural difference in stratified multicultural societies  4. doing cultural analysis: a critique of the method    4.1  the dominance of intensive fieldwork    4.2  the subjectivity of participant observation    4.3  doing and writing ethnography as interpretation and invention  5. culture as communication: the 'linguistic' turn    5.1  one language -- one culture?    5.2  language as a means to cultural resources  6. cross-cultural and intercultural analysis in pragmatic research    6.1  cross-cultural pragmatic research: the culture principle    6.2  intercultural pragmatics: towards a critical reading  7. conclusion: the pragmatics of recovering cultureelicitationgunter senftethnographymichael agar  1. introduction  2. ethnography by example  3. ethnography by contrast  4. discourseethnography of speakingkristine l. fitch & gerry philipsen  1. development and main characteristics  2. areas ofinquiry  3. issues and debatesfieldworkgunter sentifirthian linguisticsjan-ola ostman & anne-marie simon-vandenbergenfolk pragmaticsnancy niedzielski & dennis r. preston  1. folk linguistics  2. folk pragmatics  3. directions for future researchhonorificsjudith t. irvine  1. definitions  2. dimensions of variation and comparison    2.1  linguistic forms    2.2  sources of honorific expressions    2.3  honorification roles and participant roles    2.4  deployment and ideology  3. pragmatics and semantics  4. trends in theory and researchwilhelm von humboldtbrigitte nerlich & david d. clarke  1. life  2. humboldt's philosophy of language  3. language