chapter 1����understanding advertisin9��introduction
��part ������understanding advertisin9��
����passage 1 history of advertising in the united s'tates
����passage 2 perspectives of advertisin9
��part ������approaches of advertisin9��semiotic and content ana1ysis
����passage 3��myth today
����passage 4 rhetoric of the image
����passage 5��content ana1ysis
chapter 2����body and power introduction
��part ������gender��body��se1f
����passage 1��gendered bodies
����passage 2 the construction of the body
����passage 3 the reification and commodification of the body
��part ������critiquing and resisting gendered body
����passage 4 body and power