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國(guó)際商務(wù)管理基礎(chǔ) 版權(quán)信息
- ISBN：9787310032419
- 條形碼：9787310032419 ; 978-7-310-03241-9
- 裝幀：暫無
- 冊(cè)數(shù)：暫無
- 重量：暫無
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國(guó)際商務(wù)管理基礎(chǔ) 內(nèi)容簡(jiǎn)介
本書是商務(wù)管理基礎(chǔ)類英文教科書，共分為四部分：**部分是國(guó)際商務(wù)簡(jiǎn)介，包括國(guó)際貿(mào)易及國(guó)際投資理論和實(shí)踐、與之相關(guān)的國(guó)際收支賬戶和國(guó)際貨幣體系以及國(guó)家間的經(jīng)濟(jì)合作；第二部分是影響國(guó)際商務(wù)活動(dòng)的環(huán)境及其應(yīng)對(duì)策略，包括政治環(huán)境、文化環(huán)境以及競(jìng)爭(zhēng)和技術(shù)環(huán)境；第三部分是從事國(guó)際商務(wù)活動(dòng)前的準(zhǔn)備工作和進(jìn)入國(guó)際市場(chǎng)的策略，包括國(guó)際商務(wù)倫理道德、跨國(guó)公司簡(jiǎn)介、國(guó)際市場(chǎng)調(diào)研方法以及進(jìn)入國(guó)際市場(chǎng)的策略；第四部分是國(guó)際商務(wù)管理，包括營(yíng)銷管理、財(cái)務(wù)管理、物流管理和人力資源管理。
為了幫助學(xué)生更好地掌握本書內(nèi)容，我們?cè)谡n文后附有生詞和短語表、專業(yè)詞匯表以及中文注釋。本書練習(xí)與課文內(nèi)容完全配套，由淺入深。從連線排序課文中出現(xiàn)的主要詞匯，到專業(yè)詞組的中文翻譯、專業(yè)詞組的英文解釋及中文翻譯、短小段落的完型填空，*終到較長(zhǎng)段落的英譯漢練習(xí)，都可以幫助學(xué)生掌握并鞏固所學(xué)的知識(shí)，加深對(duì)課文內(nèi)容的理解。
本書的特點(diǎn)是用英文講解國(guó)際商務(wù)的基本理念和管理知識(shí)，目的是為了讓學(xué)生在學(xué)習(xí)國(guó)際商務(wù)知識(shí)的同時(shí)學(xué)到該領(lǐng)域的英文詞匯、短語以及正確的表達(dá)方式，以達(dá)到事半功倍的效果。本書適用于高等學(xué)校本科英語專業(yè)的學(xué)生學(xué)習(xí)國(guó)際商務(wù)知識(shí)，也適用于商務(wù)管理和經(jīng)濟(jì)貿(mào)易專業(yè)的學(xué)生學(xué)習(xí)商務(wù)英語。
國(guó)際商務(wù)管理基礎(chǔ) 目錄
part one introduction to international business
unit 1 studying international business--an introduction
unit 2 international trade issues
unit 3 international investment issues
unit 4 international cooperation among nations (i)
unit 5 international cooperation among nations (ii)
unit 6 balance of payments accounts and the international monetary system
part two environment of international business
unit 7 the cultural environment of international business
unit 8 the political environment of international business
unit 9 the competitive and technological environment (i)
unit 10 the competitive and technological environment (ii)
part three international business preparation and entry
unit 11 doing business ethically and responsibly
unit 12 key players in international business
unit 13 international business research
unit 14 international business entry modes
part four management of international business
unit 15 international marketing management (i)
unit 16 international marketing management (ii)
unit 17 international financial management
unit 18 international logistics management (i)
unit 19 international logistics management (ii)
unit 20 international human resource management
references
unit 1 studying international business--an introduction
unit 2 international trade issues
unit 3 international investment issues
unit 4 international cooperation among nations (i)
unit 5 international cooperation among nations (ii)
unit 6 balance of payments accounts and the international monetary system
part two environment of international business
unit 7 the cultural environment of international business
unit 8 the political environment of international business
unit 9 the competitive and technological environment (i)
unit 10 the competitive and technological environment (ii)
part three international business preparation and entry
unit 11 doing business ethically and responsibly
unit 12 key players in international business
unit 13 international business research
unit 14 international business entry modes
part four management of international business
unit 15 international marketing management (i)
unit 16 international marketing management (ii)
unit 17 international financial management
unit 18 international logistics management (i)
unit 19 international logistics management (ii)
unit 20 international human resource management
references
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