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新編劍橋商務英語教師用書(高級.第三版) 版權信息
- ISBN：9787505877702
- 條形碼：9787505877702 ; 978-7-5058-7770-2
- 裝幀：暫無
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新編劍橋商務英語教師用書(高級.第三版) 本書特色
《新編劍橋商務英語教師用書(高級)(第3版)》：英國劍橋大學考試委員會推薦
新編劍橋商務英語教師用書(高級.第三版) 內容簡介
簡介 劍橋商務英語證書(bec)考試是一種全新的實用型考試，側重考察真實工作環境中的英語交流能力，專為廣大商務英語學習者量身定做，獲得全球眾多教育機構及企業的認可，并將其作為入學考試或招聘錄用的英語語言水平要求！ 《新編劍橋商務英語教師用書》增加了學生用書中由于篇幅限制無法保留的部分內容，如詳細的教學筆記、習題答案、聽力文字材料和進一步的學習參考；還提供了內容高度凝練、充滿趣味而且可以模仿的學習活動，是職場新人和廣大師生們*理想的選擇。
新編劍橋商務英語教師用書(高級.第三版) 目錄
MODULE 1 MODULE 2 MODULE 3 MODULE 4MODULE 5MODULE 6MODULE 7MODULE 8 MODULE 9 MODULE 10 MODULE 11 MODULE 12 Photocopiable activitiesPhotocopiable ctivities notesWorkbook answer key
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新編劍橋商務英語教師用書(高級.第三版) 節選
《新編劍橋商務英語教師用書(高級)(第3版)》內容簡介：劍橋商務英語證書(BEC)考試是一種全新的實用型考試，側重考察真實工作環境中的英語交流能力，專為廣大商務英語學習者量身定做，獲得全球眾多教育機構及企業的認可，并將其作為入學考試或招聘錄用的英語語言水平要求！缎戮巹蛏虅沼⒄Z教師用書》增加了學生用書中由于篇幅限制無法保留的部分內容，如詳細的教學筆記、習題答案、聽力文字材料和進一步的學習參考；還提供了內容高度凝練、充滿趣味而且可以模仿的學習活動，是職場新人和廣大師生們*理想的選擇。
新編劍橋商務英語教師用書(高級.第三版) 相關資料
插圖：4. 1 Listening scriptSarahWe make financial software for medium-sizedcompanies. Competition is strong - not necessarily pricecompetition, because in our sector, quality, reliabilityand service are far more important factors. We use a salestechnique that's called 'relationship selling'. In other words,we spend a lot of time getting to know each prospect'sindividual needs: their business processes, their strategicaims, and um... also the issues and constraints they face.The idea is that the customer sees us as a partner, someonewho's going to work with them and help them find the bestsolution for their business. Working this way, there are timeswhen I have to freely admit to people that our products maynot be best suited to their particular needs, but to be honestI'd much prefer to be doing that than using some hard-selltechnique to push something I don't really believe in myself,you know...PresenterThankyou, Sarah. Now, Dale Freidman, I knowyou have a very different approach...DaleI would say so, yes. In my line of business, it's allabout perceived benefits - there are some tangible ones like,for example, use of natural ingredients in our deodorants,but everyone in the industry copies ideas, so it's difficultto sustain any kind of technical competitive advantage forlong. So, I use a lot of anecdotes when I sell; I tell stories, getpeople laughing. My approach is direct - I guess some mightsay pushy, but I get results. I deal only with the decisionmaker, who's generally a buyer for a chain of stores. You'dbe amazed how much time people waste talking to thewrong guy. I always start by presenting them with the mostexpensive options, because this increases our average sales,and as soon as I get a buying signal from them - it couldbe anything, you know, just a question like 'What's yourmost popular product？' - I move in and close the sale bydiscussing quantities required, special delivery arra
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