Part One Foundations
1 Rationale of TCM Interculturalization
1.1 A Glimpse into TCM Interculturalization
1.2 Rationale for Communicating TCM Across Cultures
1.3 Brief Overview of TCM Interculturalization
2 Ethical Considerations in TCM Interculturalization
2.1 Ethical Principles of TCM Interculturalization
2.2 Ethics in TCM Practice
2.3 Bilingual Excerpts about TCM Ethics
Part Two Theories
3 Culture in General and Culture of TCM in Particular
3.1 Culture: Definitions and Features
3.2 Essence of TCM
3.3 Yin-Yang Theory and TCM
4 Human Communication: Concepts, Models and Features
4.1 Defining Human Communication: Western Perspective
4.2 Defining Human Communication: Chinese Perspective
4.3 Features of TCM Interculturalization
5 Culture Values and TCM Interculturalization
5.1 Basics of Cultural Values
5.2 Value Orientations and TCM Culture
5.3 Cultural Dimensions and Its Influence on Healthcare
Part Three Messages
6 Language, TCM Culture, and Thought: Verbal Communication Across Cultures
6.1 Essence of Language and Linguistics
6.2 Understanding Perception of TCM Culture
6.3 Thinking Patterns and TCM Culture
7 Moving Between Languages: Cultural Translation
7.1 Features of TCM Language
7.2 Translating TCM Classics into English
7.3 Cultural Default in TCM Translation
8 Nonverbal Communication: Action, Space and Time
8.1 Essentials of Nonverbal Communication
8.2 Four TCM Diagnostic Methods
8.3 Time and Space Across Cultures
Part Four Health
9 Perceptions of Health and Illness Across Cultures
9.1 Worldview and the Healthcare Belief System
9.2 Intercultural Barriers to Effective Health Communication
9.3 Improving Multicultural Health Communication
10 TCM Around the World: Past and Present
10.1 TCM in Japan and the Republic of Korea
10.2 TCM in the US and the UK
10.3 TCM in Brazil, Russia, India, and South Africa
11 National Policies and TCM Education
11.1 National Policies and TCM Interculturalization
11.2 International Students of TCM in China
Part Five Action
12 Clntercultural Challenges: Recognizing and Dealing with Differences
12.1 Stereotype and TCM Interculturalization
12.2 Ethnocentrism and TCM Interculturalization
12.3 Culture Shock and TCM Interculturalization
13 Striving for Effective and Appropriate TCM Interculturalization
13.1 Gaining Intercultural Competence
13.2 Evaluating Competence and Training for TCM Interculturalization
13.3 Tools of Evaluating Intercultural Communication Competence
14 Future of TCM Interculturalization: Challenges and Promises
14.1 Globaiization and TCM Interculturalization
14.2 Concluding Remarks
References