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外貿函電寫作(全三冊) 版權信息
- ISBN:9787561285381
- 條形碼:9787561285381 ; 978-7-5612-8538-1
- 裝幀:一般膠版紙
- 冊數:暫無
- 重量:暫無
- 所屬分類:>
外貿函電寫作(全三冊) 內容簡介
本書將國際貿易知識、商務技能知識與英語語言知識融為一體,介紹了外貿函電中常用文體的基本知識,包括各類商務信函的格式、常用語句和擬寫技巧,還附有外貿業務磋商過程中各個環節往來函電的示例,諸如建立貿易關系、尋盤、報價、推銷、還盤、支付、裝運、保險、申訴、索賠、代理等環節函電示例。
外貿函電寫作(全三冊) 目錄
Unit One Overview概述
Section l Background
Section 2 Business Letters Introduction
Section 3 Introduction to the Course
Section 4 Features of Business Letters
Section 5 Business Letters Categories
Unit Two Basic Knowledge of Business Letters Writing商務信函寫作基礎
Section 1 Introduction
Section 2 Purposes and Importance of Business Letters
Section 3 How To Create Effective Business Letters
Section 4 8 Cs of Business Letters
Section 5 Tone of Business Letters Writing
Section 6 Preparation Before Writing
Section 7 Rules of Good Writing
Unit Three Structures and Styles of Business Letters商務信函的結構與格式
Section 1 Introduction
Section 2 Structures of Business Letters
Section 3 Principal Parts of Business Letters
Section 4 Optional Elements of Business Letters
Section 5 Styles of Business Letters
Section 6 Spacing.Margin and Envelop Addressing
Unit Four General Tips for Modern Business Writing 現代商務寫作技巧
Section 1 General Tips
Section 2 Grammar Focus
Unit Five Establishing Business Relations 建立貿易關系
Section 1 Introduction
Section 2 Examples of Establishing Business Relations Letters
Unit Six Inquiry and Quotation 詢盤與報盤
Section 1 Introduction
Section 2 Examples of Inquiry and Replies
Section 3 Examples of Quotation and Replies
Unit Seven Counter Offer,Firm Offer and Non-Firm Offer 還盤、實盤與虛盤
Section 1 Introduction
Section 2 Examples of Counter Offer
Section 3 Examples of Firm Offer
Section 4 Examples of Non-Firm Offer
Unit Eight Orders and Acknowledgements 訂單與接受
Section 1 Introduction
Section 2 Examples of Orders
Section 3 Examples of Acknowledgements
Section 4 Different Types of Orders and Replies
Unit Nine Payment Option 支付方式選擇
Section l Introduction
Section 2 Examples of Letter of Credit
Unit Ten Insurance 保險
Section 1 Introduction
Section 2 Examples of Insurance Letters
Unit Eleven Packing and Shipping 包裝與裝運
Section 1 Introduction
Section 2 Examples of Packing Letters
Unit Twelve Complaints and Claims 申訴與索賠
Section 1 Introduction
Section 2 Examples of Complaints and Claims
Unit Thirteen Agency 代理
Section 1 Introduction
Section 2 Examples of Agent Letters
Unit Fourteen Contracts and Agreements 合同與協議
Section 1 Introduction
Section 2 Example of a Contract
Section 3 Examples of Agreements
Unit Fifteen Invitation for Bids and Advertisements 招標和廣告
Section 1 Introduction
Section 2 Examples of Invitation for Bids
Section 3 Examples of Advertisements
附表
附表1 外貿函電常用詞匯
附表2 外貿函電常見詞組搭配
附表3 商務貿易類型詞匯及其解釋
附表4 進出口業務常見流程及詞匯
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