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商務(wù)漢語綜合教程(微觀篇)

包郵 商務(wù)漢語綜合教程(微觀篇)

作者:翟宜疆
出版社:北京語言大學(xué)出版社出版時間:2023-07-01
開本: 其他 頁數(shù): 296
本類榜單:教材銷量榜
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商務(wù)漢語綜合教程(微觀篇) 本書特色

本教材是國際中文教育領(lǐng)域?qū)ΧZ教學(xué)“Can-do"理念的一次探索和實踐。教材緊扣“知識、能力、素質(zhì)三位一體”的頂層理念,將能力與素質(zhì)的培養(yǎng)落到實處、細(xì)處,給出能力與素質(zhì)培養(yǎng)的具體操作路徑。學(xué)習(xí)目標(biāo)、學(xué)習(xí)內(nèi)容、語言練習(xí)、任務(wù)設(shè)置都緊扣培養(yǎng)語言交際與應(yīng)用能力的核心目標(biāo)。
直面商務(wù)相關(guān)專業(yè)學(xué)習(xí)、學(xué)術(shù)研究的需求,以及商務(wù)人士職業(yè)能力的需要,明確并逐級細(xì)化商務(wù)漢語交際與應(yīng)用能力的培養(yǎng)目標(biāo),形成統(tǒng)率全書的能力大綱。按照“能力板塊—能力類—能力項—能力點”的層級,首先將整體的能力培養(yǎng)目標(biāo)分為商業(yè)信息的理解和表達(dá)兩大能力板塊。再根據(jù)學(xué)習(xí)者的商務(wù)漢語使用需求,將信息的理解細(xì)分為“獲取—理解—分析—整合”,信息的表達(dá)解析為“介紹—說明—調(diào)查—研究”。以此八類能力為基礎(chǔ),進(jìn)一步細(xì)化出各單元的能力項目,以及各課的“微”能力點。通過這種逐級細(xì)化的方式確保了總體能力培養(yǎng)目標(biāo)的可操作性。
以能力培養(yǎng)為核心,多維有序地組織教學(xué)單元的內(nèi)容。全書以能力大綱為核心,話題大綱為內(nèi)容范圍,輔以語言知識、專業(yè)知識、社會知識等多維線索。各項大綱獨立有序,縱向遞進(jìn);又以每課為節(jié)點,橫向關(guān)聯(lián)。各個板塊分工明確,目標(biāo)清晰,不僅兼顧聽說讀寫多項技能的練習(xí),還調(diào)用了體量適中的知識,體現(xiàn)了本書作為綜合類語言教材的特點。
運用任務(wù)型教學(xué)理論設(shè)計模擬現(xiàn)實的交際任務(wù)。每一課均配有仿真的交際任務(wù),以此作為學(xué)習(xí)者演練和鞏固能力項目的實踐機會。
通過本教材的學(xué)習(xí),學(xué)習(xí)者不僅可以了解中國的商業(yè)領(lǐng)域與經(jīng)濟(jì)現(xiàn)狀,用漢語完成常見的商務(wù)交際活動,而且可以提升對商業(yè)信息的分析與表達(dá)能力,切實提升用漢語進(jìn)行學(xué)術(shù)研究與工作調(diào)研的能力。
This textbook is an exploration and practice of “Can-do” concept in second language teaching in the field of international Chinese education, which closely follows the top-level goal of “integrating knowledge, ability and quality”, puts the cultivation of ability and quality into practice in a detailed manner, and gives out its specific operation path. Learning objective, learning content, language practice and task setting are all closely related to the core goal of cultivating language communication and application ability. 本教材是國際中文教育領(lǐng)域?qū)ΧZ教學(xué)“Can-do"理念的一次探索和實踐。教材緊扣“知識、能力、素質(zhì)三位一體”的頂層理念,將能力與素質(zhì)的培養(yǎng)落到實處、細(xì)處,給出能力與素質(zhì)培養(yǎng)的具體操作路徑。學(xué)習(xí)目標(biāo)、學(xué)習(xí)內(nèi)容、語言練習(xí)、任務(wù)設(shè)置都緊扣培養(yǎng)語言交際與應(yīng)用能力的核心目標(biāo)。 直面商務(wù)相關(guān)專業(yè)學(xué)習(xí)、學(xué)術(shù)研究的需求,以及商務(wù)人士職業(yè)能力的需要,明確并逐級細(xì)化商務(wù)漢語交際與應(yīng)用能力的培養(yǎng)目標(biāo),形成統(tǒng)率全書的能力大綱。按照“能力板塊—能力類—能力項—能力點”的層級,首先將整體的能力培養(yǎng)目標(biāo)分為商業(yè)信息的理解和表達(dá)兩大能力板塊。再根據(jù)學(xué)習(xí)者的商務(wù)漢語使用需求,將信息的理解細(xì)分為“獲取—理解—分析—整合”,信息的表達(dá)解析為“介紹—說明—調(diào)查—研究”。以此八類能力為基礎(chǔ),進(jìn)一步細(xì)化出各單元的能力項目,以及各課的“微”能力點。通過這種逐級細(xì)化的方式確保了總體能力培養(yǎng)目標(biāo)的可操作性。 以能力培養(yǎng)為核心,多維有序地組織教學(xué)單元的內(nèi)容。全書以能力大綱為核心,話題大綱為內(nèi)容范圍,輔以語言知識、專業(yè)知識、社會知識等多維線索。各項大綱獨立有序,縱向遞進(jìn);又以每課為節(jié)點,橫向關(guān)聯(lián)。各個板塊分工明確,目標(biāo)清晰,不僅兼顧聽說讀寫多項技能的練習(xí),還調(diào)用了體量適中的知識,體現(xiàn)了本書作為綜合類語言教材的特點。 運用任務(wù)型教學(xué)理論設(shè)計模擬現(xiàn)實的交際任務(wù)。每一課均配有仿真的交際任務(wù),以此作為學(xué)習(xí)者演練和鞏固能力項目的實踐機會。通過本教材的學(xué)習(xí),學(xué)習(xí)者不僅可以了解中國的商業(yè)領(lǐng)域與經(jīng)濟(jì)現(xiàn)狀,用漢語完成常見的商務(wù)交際活動,而且可以提升對商業(yè)信息的分析與表達(dá)能力,切實提升用漢語進(jìn)行學(xué)術(shù)研究與工作調(diào)研的能力。This textbook is an exploration and practice of “Can-do” concept in second language teaching in the field of international Chinese education, which closely follows the top-level goal of “integrating knowledge, ability and quality”, puts the cultivation of ability and quality into practice in a detailed manner, and gives out its specific operation path. Learning objective, learning content, language practice and task setting are all closely related to the core goal of cultivating language communication and application ability. Given the needs of business-related professional learning and academic research, as well as the requirements of business professionals’ professional ability, the book defines and refines the training objectives of business Chinese communication and application ability step by step, thus forming the ability outline of the whole book. According to the progressive level of “ability block - ability category - ability item - ability point”, the overall goal is firstly divided into cultivating understanding and expression abilities of business information. Then, according to the learners’ needs of using business Chinese, the former is subdivided into “acquisition - understanding - analysis - integration”, and the later is analyzed into “introduction - explanation - investigation - research”. Based on above eight abilities, the ability items of each unit and the “micro” ability points of each lesson are further refined. Through the mentioned method, the operability of overall ability training objectives is ensured.With ability cultivation as the core, the content of units included is organized in a multi-dimensional and orderly way. The book takes the ability outline as the core and the topic outline as the content scope supplemented by language knowledge, professional knowledge, social knowledge and other multi-dimensional clues, with each outline independent but progressive vertically and each lesson correlated horizontally. Every part characterizes elaborate layout and sets for clear goal, not only taking into account the practice of listening, speaking, reading and writing skills, but also the use of moderate volume of knowledge, which reflects the characteristics of this book as a comprehensive language textbook.This book employs task-based teaching theory to design realistic communicative tasks. Each lesson is accompanied by a simulated communication task, which serves as a practical opportunity for learners to practice and consolidate their competence projects.After learning this textbook, learners can not only understand the business field and economic status of China, complete common business communication activities in Chinese, but also improve the ability to analyze and express business information, and effectively enhance the ability to conduct academic research and work research in Chinese.

商務(wù)漢語綜合教程(微觀篇) 內(nèi)容簡介

“知行•經(jīng)濟(jì)漢語系列教材”是學(xué)歷留學(xué)生從基礎(chǔ)漢語學(xué)習(xí)轉(zhuǎn)向商務(wù)及金融類專業(yè)學(xué)習(xí)的橋梁,同時也是高級漢語進(jìn)修生和外籍從業(yè)人員結(jié)合自身實際工作需求進(jìn)一步提高漢語綜合運用能力的良好媒介。
本系列教材共 7 冊:《商務(wù)漢語綜合教程》、(宏觀篇、微觀篇)、《金融漢語綜合教程》(上、下)、《商務(wù)漢語聽說教程》、《商務(wù)漢語寫作教程》、《中國商務(wù)文化教程》,內(nèi)容涉及商務(wù)和金融領(lǐng)域常見話題。
教材力求將“知識、能力、素質(zhì)三位一體”的頂層設(shè)計目標(biāo)具體化并落到實處,大綱項目、教材內(nèi)容、體例設(shè)計力求體現(xiàn)多項知識能力和素質(zhì)指標(biāo)的培養(yǎng)要求。知識方面強調(diào)商務(wù)漢語知識、經(jīng)貿(mào)專業(yè)知識,能力方面重點突出商務(wù)漢語聽說讀寫分項能力、運用漢語處理商務(wù)業(yè)務(wù)的綜合能力以及跨文化交際能力。此外還兼及團(tuán)隊協(xié)作精神、國際化視野等素質(zhì)的培養(yǎng)。“知行•經(jīng)濟(jì)漢語系列教材”是學(xué)歷留學(xué)生從基礎(chǔ)漢語學(xué)習(xí)轉(zhuǎn)向商務(wù)及金融類專業(yè)學(xué)習(xí)的橋梁,同時也是高級漢語進(jìn)修生和外籍從業(yè)人員結(jié)合自身實際工作需求進(jìn)一步提高漢語綜合運用能力的良好媒介。 本系列教材共 7 冊:《商務(wù)漢語綜合教程》、(宏觀篇、微觀篇)、《金融漢語綜合教程》(上、下)、《商務(wù)漢語聽說教程》、《商務(wù)漢語寫作教程》、《中國商務(wù)文化教程》,內(nèi)容涉及商務(wù)和金融領(lǐng)域常見話題。 教材力求將“知識、能力、素質(zhì)三位一體”的頂層設(shè)計目標(biāo)具體化并落到實處,大綱項目、教材內(nèi)容、體例設(shè)計力求體現(xiàn)多項知識能力和素質(zhì)指標(biāo)的培養(yǎng)要求。知識方面強調(diào)商務(wù)漢語知識、經(jīng)貿(mào)專業(yè)知識,能力方面重點突出商務(wù)漢語聽說讀寫分項能力、運用漢語處理商務(wù)業(yè)務(wù)的綜合能力以及跨文化交際能力。此外還兼及團(tuán)隊協(xié)作精神、國際化視野等素質(zhì)的培養(yǎng)。 本教材為系列中的《商務(wù)漢語綜合教程》(微觀篇)分冊,全書以能力大綱為核心;以話題大綱為內(nèi)容范圍,輔以語言知識、專業(yè)知識、社會知識等多維線索;以仿真任務(wù)作為學(xué)習(xí)者演練和鞏固能力項目的實踐機會。全書8個單元,16課。能力方面,本分冊聚焦商業(yè)信息的表達(dá)能力,將商業(yè)信息的表達(dá)能力細(xì)分為“介紹—說明—調(diào)查—研究”四類,進(jìn)一步細(xì)化出各單元的能力項目以及各課的“微”能力點。話題方面,側(cè)重微觀經(jīng)濟(jì)學(xué)角度,主要涉及企業(yè)的對外經(jīng)營和內(nèi)部管理兩大板塊。 “Step into Practice: Chinese for Economics Series” serves as a bridge for international students to switch from basic Chinese learning to business and finance majors, and also a good medium for advanced students of Chinese and foreign practitioners to further improve their comprehensive Chinese application ability according to their actual work needs. This series consists of 7 books: Chinese for Commerce: Comprehensive Course (1 & 2), Chinese for Finance: Comprehensive Course (1 & 2), Chinese for Commerce: Listening and Speaking, Chinese for Commerce: Writing and Chinese for Commerce: Culture, covering common topics in the fields of business and finance. The textbook strives to make the top-level goal of “integrating knowledge, ability and quality” concrete and put into practice, and make the outline project, content and style design reflect the training requirements of multiple knowledge abilities and quality indicators. In terms of knowledge, this book emphasizes business Chinese and economic and trade expertise, while in terms of ability, emphasis is placed on business Chinese listening, speaking, reading and writing, comprehensive ability to use Chinese to deal with real business issues and cross-cultural communication ability. In addition, it also helps to cultivate teamwork spirit and international vision This textbook, Chinese for Commerce: Comprehensive Course II, belongs to the “Step into Practice: Chinese for Economics Series”. The whole book takes the ability outline as the core, the topic outline as the content scope supplemented by language knowledge, professional knowledge, social knowledge and other multi-dimensional clues, and simulation tasks as practical opportunities for learners to practice and consolidate their ability. It consists of 8 units, 16 lessons. In terms of the ability acquired, this volume focuses on the expression ability of business information, which is subdivided into four categories of “introduction - explanation - investigation - research”, and further details the ability items of each unit and the “micro” ability points of each lesson. In terms of the topics involved, it focuses on the perspective of microeconomics, mainly including the external operation and internal management of enterprises.

商務(wù)漢語綜合教程(微觀篇) 作者簡介

總主編:翟宜疆 本冊主編:段沫
翟宜疆 上海交通大學(xué)人文學(xué)院副教授,碩士生導(dǎo)師,曾任德國海德堡大學(xué)孔子學(xué)院中方院長。主要研究方為漢語國際教育,比較漢字學(xué)。出版教材《21世紀(jì)對外漢語教材》等。
段沫 語言學(xué)及應(yīng)用語言學(xué)博士,上海交通大學(xué)人文學(xué)院教師。長期講授商務(wù)漢語類課程,曾獲校級教學(xué)比賽二等獎、院級教學(xué)比賽一等獎。主持完成校級教研項目4項、校級教材項目1項。發(fā)表商務(wù)漢語教學(xué)、任務(wù)型教學(xué)相關(guān)論文多篇。
Chief Author: Zhai Yijiang Chief Author of This Volume: Duan Mo
Zhai Yijiang is an associate professor and Master candidates’ supervisor of the School of Humanities at Shanghai Jiao Tong University, and was the Chinese director of the Confucius Institute at Heidelberg University in Germany. His main research focuses on teaching Chinese to speakers of other languages and comparative Chinese characterology. He has published textbooks such as the A 21st Century Course of Chinese as a Foreign Language.總主編:翟宜疆 本冊主編:段沫 翟宜疆 上海交通大學(xué)人文學(xué)院副教授,碩士生導(dǎo)師,曾任德國海德堡大學(xué)孔子學(xué)院中方院長。主要研究方為漢語國際教育,比較漢字學(xué)。出版教材《21世紀(jì)對外漢語教材》等。 段沫 語言學(xué)及應(yīng)用語言學(xué)博士,上海交通大學(xué)人文學(xué)院教師。長期講授商務(wù)漢語類課程,曾獲校級教學(xué)比賽二等獎、院級教學(xué)比賽一等獎。主持完成校級教研項目4項、校級教材項目1項。發(fā)表商務(wù)漢語教學(xué)、任務(wù)型教學(xué)相關(guān)論文多篇。 Chief Author: Zhai Yijiang Chief Author of This Volume: Duan Mo Zhai Yijiang is an associate professor and Master candidates’ supervisor of the School of Humanities at Shanghai Jiao Tong University, and was the Chinese director of the Confucius Institute at Heidelberg University in Germany. His main research focuses on teaching Chinese to speakers of other languages and comparative Chinese characterology. He has published textbooks such as the A 21st Century Course of Chinese as a Foreign Language. Duan Mo is a PhD in Linguistics and Applied Linguistics, and teacher at the School of Humanities, Shanghai Jiao Tong University. She has been teaching business Chinese courses for a long time and has won the second prize of school-level teaching competition and the first prize of college-level teaching competition. She has presided over four school-level teaching and research projects and one school-level teaching material project, and has published many papers on business Chinese teaching and task-based teaching.

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