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導游業務(第7版) 版權信息
- ISBN：9787563744336
- 條形碼：9787563744336 ; 978-7-5637-4433-6
- 裝幀：一般膠版紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>
導游業務(第7版) 本書特色
20余年反復精心打磨的經典考試培訓教材！ 全國頂級旅游專家與歷年培訓老師聯袂編寫！ 教材精準無縫緊密貼合2022年全新考試大綱！ 專業化、立體化、全面化 專業化 20余年反復精心打磨的經典考試培訓教材！ 全國頂級旅游專家與歷年培訓老師聯袂編寫！ 教材精準無縫緊密貼合2022年全新考試大綱！ 立體化 立體化教學：模擬導游視頻、實操文本、模擬題、景點實景圖、考點速記一掃就會！ “我是導游”APP平臺：配套電子書、在線題庫、在線模擬試卷、導游詞，碎片時間高效學習備考！ 全面化 分章模擬試題、考前沖刺試卷，多角度直指考點！ 全方位、多角度、立體化教學助您導游考試輕松過關！
導游業務(第7版) 內容簡介
《導游業務》（第7版） 本書嚴格依照文化和旅游部發布的《2022年全國導游資格考試大綱》進行修訂，內容涵蓋導游服務、導游、團隊導游服務規范、散客導游服務規范、導游語言技能、導游帶團技能、導游應變技能、導游相關知識等導游工作的方方面面，完整覆蓋考試大綱所提到的導游業務基礎、服務規范、導游技能、應變處理、相關知識等各個考點，對于新形勢下，導游需要掌握的新型冠狀病毒肺炎疫情常態化防控措施、研學旅行的安全常識等也進行了重點講解，并對一些容易出錯、過時的信息，如出入境相關知識、相關購票和攜帶物品的規定等均進行了再次核實與更新。本次修訂充分考慮了導游人員的知識需求，內容直擊導游考試考點，講解詳盡透徹，同時以二維碼形式搭配了立體化學習資料，方便學生抓重點、克難點，真正做到了好學、好記、好考。
導游業務(第7版) 目錄
**章 導游服務 ··········································································· 1
節 導游服務的內涵及類型 ··················································· 1
第二節 導游服務的發展歷程 ······················································ 6
第三節 導游服務的性質、特點及原則 ········································· 15
第四節 導游服務的地位及作用 ··················································24
第二章 導 游 ············································································· 27
節 導游的內涵及類型 ························································ 27
第二節 導游的從業素質和職責要求 ············································ 31
第三節 導游的職業道德與修養 ··················································40
第四節 導游領隊引導文明旅游規范 ············································· 45
第五節 導游服務禮儀規范 ························································ 52
第三章 團隊導游服務規范 ······························································ 69
節 地方導游服務程序及服務質量 ·········································· 69
第二節 全程導游服務程序及服務質量 ········································· 91
第三節 景區導游服務程序及服務質量 ·········································105
第四章 散客導游服務規范 ·····························································111
節 散客旅游的內涵和特點 ·················································111
第二節 散客的導游服務流程 ····················································114
第五章 導游語言技能 ·································································· 120
節 導游語言的內涵及特性 ················································ 120
第二節 導游口頭語言表達技巧 ················································ 128
第三節 導游態勢語言運用技巧 ·················································132
第四節 導游語言的溝通技巧 ····················································137
第六章 導游帶團技能 ···································································147
節 導游帶團的特點與原則 ··················································147
第二節 導游的 地位和形象塑造 ···········································148
第三節 導游提供心理服務的技巧 ··············································151
第四節 導游引導游客審美的技巧 ··············································158
第五節 導游組織和協調的技巧 ·················································163
第六節 導游接待不同類型游客的技巧 ········································169
第七章 導游講解技能 ···································································172
節 導游講解原則和要求 ····················································172
第二節 實地導游講解常用技法 ·················································177
第三節 實地導游講解的要領 ····················································186
第八章 導游應變技能 ·································································· 190
節 游客個別要求的處理 ··················································· 190
第二節 問題與事故處理 ··························································201
第三節 重大自然災害的避險方法 ············································· 226
第四節 新型冠狀病毒肺炎疫情常態化防控措施 ··························· 229
第九章 導游相關知識 ·································································· 232
節 旅行社知識 ······························································· 232
第二節 旅游飯店知識 ···························································· 243
第三節 旅游景區知識 ···························································· 247
第四節 入出境知識 ······························································· 249
第五節 交通知識 ···································································261
第六節 其他相關知識 ···························································· 273
參考文獻 ···················································································· 294
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