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會展實務英語 版權信息
- ISBN：9787566323453
- 條形碼：9787566323453 ; 978-7-5663-2345-3
- 裝幀：一般膠版紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>
會展實務英語 內容簡介
《會展實務英語（第三版）》全書包括三個模塊（Modules），共九個部分（Parts）。**個模塊為展前服務，包括推廣展會、安排參展與進駐展館；第二個模塊為展中服務，包括接待客戶、展示產品、洽談業務與簽訂合同；第三個模塊為展后服務，包括展后跟蹤業務與分析會展成效！ 每個部分的內容包括：1. 學習目標（Learning Objectives）。2. 學習熱身活動（Warm-up）。3. 主體學習任務（Tasks）。4. 詞匯表（Vocabulary）。5. 寫作提示（Tips）、常用表達（Useful Expressions）或者相關資料（Data）。6. 實踐實訓項目（Practical Training Project）。
會展實務英語 目錄
Module 1 Services Before an Exhibition
Unit 1 Promoting an Exhibition 推廣展會
Task 1 Introducing an Exhibition
Task 2 Inviting to an Exhibition
Task 3 Enquiring About an Exhibition
Task 4 Choosing an Exhibition
Unit 2 Making Exhibiting Arrangements 安排參展
Task 1 Booking a Stand
Task 2 Arranging Shipping
Task 3 Handling Insurance
Task 4 Making Travel Arrangements
Unit 3 Moving in an Exhibition 進駐展館
Task 1 Moving to Cloud Exhibition
Task 2 Building the Booth
Task 3 Decorating the Booth
Task 4 Training Booth Staff
Module 2 Services at an Exhibition
Unit 4 Receiving Clients 接待客戶
Task 1 Receiving Customers at a Booth
Task 2 Socializing with Clients
Task 3 Going Sightseeing with Clients
Unit 5 Presenting Products 推介產品
Task 1 Planning Live Streaming Marketing
Task 2 Presenting Products
Task 3 Talking with Visitors About New Products
Task 4 Learning to Make a Sales Presentation Effectively
Unit 6 Negotiating Business 洽談業務
Task 1 Negotiating About Price and Commission
Task 2 Negotiating About Payment
Task 3 Negotiating About Shipment
Task 4 Negotiating About Packing and Insurance
Unit 7 Signing a Contract 簽訂合同
Task 1 Drawing up a Contract
Task 2 Amending a Contract
Task 3 Signing a Contract
Module 3 Services After an Exhibition
Unit 8 Following up Business 跟進業務
Task 1 Learning Exhibition Follow-up Strategy
Task 2 Planning After-show Marketing Activities
Task 3 Following up Sales Orders & Prospects
Unit 9 Analyzing Exhibition Results 分析會展成效
Task 1 Measuring the Success of an Exhibition
Task 2 Reporting Exhibition Results
Task 3 Writing Reports on Exhibition Results
Key to the Activities
Unit 1 Promoting an Exhibition 推廣展會
Unit 2 Making Exhibiting Arrangements 安排參展
Unit 3 Moving in an Exhibition 進駐展館
Unit 4 Receiving Clients 接待客戶
Unit 5 Presenting Products 推介產品
Unit 6 Negotiating Business 洽談業務
Unit 7 Signing a Contract 簽訂合同
Unit 8 Following up Business 跟進業務
Unit 9 Analyzing Exhibition Results 分析會展成效
Appendices
Appendix 1 附錄1 常用外貿專業術語縮略詞
Appendix 2 附錄2 國際展覽專業術語
Appendix 3 附錄3 部分展覽專業網站
References 參考文獻
Unit 1 Promoting an Exhibition 推廣展會
Task 1 Introducing an Exhibition
Task 2 Inviting to an Exhibition
Task 3 Enquiring About an Exhibition
Task 4 Choosing an Exhibition
Unit 2 Making Exhibiting Arrangements 安排參展
Task 1 Booking a Stand
Task 2 Arranging Shipping
Task 3 Handling Insurance
Task 4 Making Travel Arrangements
Unit 3 Moving in an Exhibition 進駐展館
Task 1 Moving to Cloud Exhibition
Task 2 Building the Booth
Task 3 Decorating the Booth
Task 4 Training Booth Staff
Module 2 Services at an Exhibition
Unit 4 Receiving Clients 接待客戶
Task 1 Receiving Customers at a Booth
Task 2 Socializing with Clients
Task 3 Going Sightseeing with Clients
Unit 5 Presenting Products 推介產品
Task 1 Planning Live Streaming Marketing
Task 2 Presenting Products
Task 3 Talking with Visitors About New Products
Task 4 Learning to Make a Sales Presentation Effectively
Unit 6 Negotiating Business 洽談業務
Task 1 Negotiating About Price and Commission
Task 2 Negotiating About Payment
Task 3 Negotiating About Shipment
Task 4 Negotiating About Packing and Insurance
Unit 7 Signing a Contract 簽訂合同
Task 1 Drawing up a Contract
Task 2 Amending a Contract
Task 3 Signing a Contract
Module 3 Services After an Exhibition
Unit 8 Following up Business 跟進業務
Task 1 Learning Exhibition Follow-up Strategy
Task 2 Planning After-show Marketing Activities
Task 3 Following up Sales Orders & Prospects
Unit 9 Analyzing Exhibition Results 分析會展成效
Task 1 Measuring the Success of an Exhibition
Task 2 Reporting Exhibition Results
Task 3 Writing Reports on Exhibition Results
Key to the Activities
Unit 1 Promoting an Exhibition 推廣展會
Unit 2 Making Exhibiting Arrangements 安排參展
Unit 3 Moving in an Exhibition 進駐展館
Unit 4 Receiving Clients 接待客戶
Unit 5 Presenting Products 推介產品
Unit 6 Negotiating Business 洽談業務
Unit 7 Signing a Contract 簽訂合同
Unit 8 Following up Business 跟進業務
Unit 9 Analyzing Exhibition Results 分析會展成效
Appendices
Appendix 1 附錄1 常用外貿專業術語縮略詞
Appendix 2 附錄2 國際展覽專業術語
Appendix 3 附錄3 部分展覽專業網站
References 參考文獻
展開全部
會展實務英語 作者簡介
蔡龍文，廣東農工商職業技術學院外語學院院長、專業指導委員會指導專家、 商務英語專業指導委員會專家主任委員，長期致力于科研團隊的建設、校企合作課程和教材的開發等工作。
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