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Unit 1 Overview of Cross-Border E-Commerce 1
Learning Objectives 1
Mind-map of This Unit 1
1��1 The Concept of Cross-Border E-Commerce 2
1��2 The Differences between Cross-Border E-Commerce and Traditional Foreign Trade 8
1��3 Cross-Border E-Commerce Development in China 14
Unit 2 Main Cross-Border E-Commerce Platforms 21
Learning Objectives 21
Mind-map of This Unit 21
2��1 Main Cross-Border E-Commerce Platforms in China 22
2��2 Main Cross-Border E-Commerce Platforms in Other Countries 29
Unit 3 Pre-sale Services of Cross-Border E-Commerce 38
Learning Objectives 38
Mind-map of This Unit 38
3��1 Store Description 39
3��2 Product Selection 48
3��3 Product Description 54
3��4 Product Pricing 66
Unit 4 On-sale Services of Cross-Border E-Commerce 75
Learning Objectives 75
Mind-map of This Unit 75
4��1 Product Information Inquiry and Reply 76
4��2 Price Negotiation 81
4��3 Placing an Order 87
4��4 Follow-up of Order Related Services 92
Unit 5 After-sale Services of Cross-Border E-Commerce 99
Learning Objectives 99
Mind-map of This Unit 99
5��1 Customers�� Comments on Product/ Service 100
5��2 Settling Complaints 108
5��3 Customer Maintenance 115
Unit 6 Cross-Border E-Commerce Marketing 123
Learning Objectives 123
Mind-map of This Unit 123
6��1 Platform-inside Marketing 124
6��2 SNS Marketing 132
6��3 Mobile Marketing 140
Unit 7 Cross-Border E-Commerce Logistics 147
Learning Objectives 147
Mind-map of This Unit 147
7��1 Main Logistics Channels 148
7��2 Shipment and Delivery 154
Unit 8 Cross-Border E-Commerce Payment 162
Learning Objectives 162
Mind-map of This Unit 162
8��1 E-Commerce Payment Systems in China 163
8��2 E-Commerce Payment Systems in Other Countries 168
8��3 Payment Process 175
References 182