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商務英語函電 版權信息
- ISBN：9787300285184
- 條形碼：9787300285184 ; 978-7-300-28518-4
- 裝幀：一般膠版紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>
商務英語函電 內容簡介
《商務英語函電/21世紀高職高專規劃教材·國際經濟與貿易系列》以行業、企業對職業能力的需要為出發點，以培養學習者應具備的實際操作能力為目標，以進出口交易為基礎，著力強化學習者實際動手能力的培養，編寫內容涵蓋建立業務關系、交易磋商、交易履行等各個環節，全方位、多角度層層深入，將專業知識融會貫通，使學習者在仿真國際貿易環境里，學會開展交易談判、訂立并履行合同等，有效地將知識系統化、專業化，學會在不同的業務背景下靈活運用專業知識和語言知識，提高解決問題和處理問題的綜合能力，為職業院校在校生、企業員工和社會公眾等更加全面、系統、規范地掌握專業知識，獲取職業技能和相關職業資格證書，以及企業提升人力資源水平提供有力支撐。
商務英語函電 目錄
PART ONE LAYOUT OF BUSINESS LETTERS/1
PART TWO BUSINESS NEGOTIATION/17
Module I Establishment of Business Relations/18
Project Establishment of Business Relations/18
Task 1 A Letter from Exporter/19
Task 2 A Letter from Importer/24
Task 3 An Invitation Letter/28
Module II Enquiry， Offer， Counter-offer & Acceptance/33
Project 1 Enquiry/33
Task 1 A General Enquiry/34
Task 2 A Specific Enquiry/39
Project 2 Offer/44
Task 1 A Firm Offer/45
Task 2 A Non-firm Offer/50
Project 3 Counter-offer/55
Task 1 A Counter-offer on Price/56
Task 2 A Recounter-offer on Price/61
Task 3 A Counter-offer on Payment/65
Task 4 A Recounter-offer on Payment/70
Task 5 A Counter-offer on Shipment/73
Project 4 Acceptance/77
Task 1 Acceptance of a Counter-offer/78
Task 2 Acceptance with Condition/81
Task 3 Declining a Counter-offer/84
Module III Conclusion of Business/88
Project 1 Order/88
Task 1 A First Order/89
Task 2 A Repeat Order/93
Task 3 Order Confirmation/96
Project 2 Contract/100
Task 1 Sending Sales Contract/101
Task 2 Countersignature/105
PART THREE EXECUTION OF CONTRACT/111
Module I Payment/112
Project 1 Urging Payment/112
Task 1 Urging Payment of Deposit/113
Task 2 Urging Payment of Proceeds/115
Project 2 L/C Establishment & Amendment/119
Task 1 L/C Establishment/120
Task 2 A Specimen L/C/125
Task 3 Asking for L/C Amendment/133
Task 4 Asking for L/C Extension/137
Module II Packing & Shipment/141
Project 1 Packing & Marking/141
Task 1 Packing/142
Task 2 Shipping Marks/147
Project 2 Shipment/151
Task 1 Urging Shipment/152
Task 2 Asking for Partial Shipment/156
Task 3 Alteration in Shipping Arrangement/159
Task 4 Shipping Advice/163
Task 5 Customs Declaration/167
Module III Insurance/172
Project Insurance/172
Task 1 Insurance Practice/173
Task 2 Applying for Insurance/177
Task 3 Covering Insurance for Buyer/180
Module IV Complaint & Claim/185
Project Complaint & Claim/185
Task 1 Complaint about Wrong Delivery/186
Task 2 Settlement of Complaint/189
Task 3 Claim for Damaged Goods/193
Task 4 Claim for Inferior Quality/197
Task 5 Declining a Claim/200
PART FOUR CROSS-BORDER E-COMMERCE/205
Module Cross-border E-commerce/206
Project Cross-border E-commerce/206
Task 1 Sales Promotion/207
Task 2 Reply to Inquiry about Size/210
Task 3 Inquiry about Payment/213
Task 4 Logistics/217
Task 5 Dispute Settlement/220
Skill Trainings/225
References/243
Appendices/244
PART TWO BUSINESS NEGOTIATION/17
Module I Establishment of Business Relations/18
Project Establishment of Business Relations/18
Task 1 A Letter from Exporter/19
Task 2 A Letter from Importer/24
Task 3 An Invitation Letter/28
Module II Enquiry， Offer， Counter-offer & Acceptance/33
Project 1 Enquiry/33
Task 1 A General Enquiry/34
Task 2 A Specific Enquiry/39
Project 2 Offer/44
Task 1 A Firm Offer/45
Task 2 A Non-firm Offer/50
Project 3 Counter-offer/55
Task 1 A Counter-offer on Price/56
Task 2 A Recounter-offer on Price/61
Task 3 A Counter-offer on Payment/65
Task 4 A Recounter-offer on Payment/70
Task 5 A Counter-offer on Shipment/73
Project 4 Acceptance/77
Task 1 Acceptance of a Counter-offer/78
Task 2 Acceptance with Condition/81
Task 3 Declining a Counter-offer/84
Module III Conclusion of Business/88
Project 1 Order/88
Task 1 A First Order/89
Task 2 A Repeat Order/93
Task 3 Order Confirmation/96
Project 2 Contract/100
Task 1 Sending Sales Contract/101
Task 2 Countersignature/105
PART THREE EXECUTION OF CONTRACT/111
Module I Payment/112
Project 1 Urging Payment/112
Task 1 Urging Payment of Deposit/113
Task 2 Urging Payment of Proceeds/115
Project 2 L/C Establishment & Amendment/119
Task 1 L/C Establishment/120
Task 2 A Specimen L/C/125
Task 3 Asking for L/C Amendment/133
Task 4 Asking for L/C Extension/137
Module II Packing & Shipment/141
Project 1 Packing & Marking/141
Task 1 Packing/142
Task 2 Shipping Marks/147
Project 2 Shipment/151
Task 1 Urging Shipment/152
Task 2 Asking for Partial Shipment/156
Task 3 Alteration in Shipping Arrangement/159
Task 4 Shipping Advice/163
Task 5 Customs Declaration/167
Module III Insurance/172
Project Insurance/172
Task 1 Insurance Practice/173
Task 2 Applying for Insurance/177
Task 3 Covering Insurance for Buyer/180
Module IV Complaint & Claim/185
Project Complaint & Claim/185
Task 1 Complaint about Wrong Delivery/186
Task 2 Settlement of Complaint/189
Task 3 Claim for Damaged Goods/193
Task 4 Claim for Inferior Quality/197
Task 5 Declining a Claim/200
PART FOUR CROSS-BORDER E-COMMERCE/205
Module Cross-border E-commerce/206
Project Cross-border E-commerce/206
Task 1 Sales Promotion/207
Task 2 Reply to Inquiry about Size/210
Task 3 Inquiry about Payment/213
Task 4 Logistics/217
Task 5 Dispute Settlement/220
Skill Trainings/225
References/243
Appendices/244
展開全部
商務英語函電 節選
Business letters are one of the means used by firms or companies to keep in touch with their customers. They send letters to ask for or to convey information; to make or to accept an offer; to deal with matters concerning business negotiation, etc.Although formality in business letter writing is rapidly giving way to a less conventional and more friendly style, the layout still follows a more or less set pattern determined by custom. Choice of layout is a matter of individual taste, but it is better to follow established practice, to which the business world has become accustomed.
商務英語函電 作者簡介
王俊，副教授，是安徽國際商務職業學院商務英語教育部創新發展行動計劃建設專業、省級高水平高職專業、省級特色專業和省級優秀團隊的主要成員，主授商務英語函電、報關英語、貨代英語、外貿英語泛讀等課程。省級商務英語專業帶頭人，省級高校學科（專業）拔尖人才學術資助項目獲得者，主持省級商務英語專業教學資源庫、商務英語示范實習實訓中心、商務英語函電精品課程、商務英語函電教學團隊（第1主持人）和規劃教材等項目建設，獲得省級教學成果獎4項，主、參編***、省級規劃教材和其他教材若干本，全國國際商務單證員培訓師。常年擔任安徽省多家涉外企業員工培訓、資料及項目談判翻譯和安徽省援外項目授課教師。嚴武，浙江湖州天澤進出口有限公司總經理。從事外貿工作十余年，期間多次駐國外負責開拓海外市場，客戶主要分布于歐洲、美洲和亞洲，具有豐富的商務談判、海外市場拓展和境內外大型展會經驗。 郝美彥，副教授，山西省財政稅務專科學校財經高職研究所副所長，主授商務英語、商務英語聽力、國際貿易實務等20余門課程教學，主、參編教材11部，發表教科研論文20余篇；主持、參與省級科研課題10余項，校級課題5項；在“山西省中青年雙語教學基本功競賽”中獲二等獎；獲山西省第三屆高職高專院校“雙師型”優秀教師榮譽稱號，并被山西省勞動競賽委員會榮記二等功。參與職業教育國際貿易專業國家教學資源庫“職業考證庫”項目建設；指導學生在全國職業院校高職組“互聯網+國際貿易綜合技能”技能大賽榮獲三等獎兩次；多次獲評優秀教師和“優秀共產黨員”。李樹剛，安徽國際商務職業學院講師，主授商務英語函電、貨代英語等課程。獲省級教學成果獎5項，主持省級線上教學重大項目1項，主持省級務英語函電教學團隊（第2主持人）和省級商務英語函電MOOC建設，是省級商務英語函電和商英口語精品開放課程項目組主要成員，參與省級教學項目2項，指導學生獲國賽二等獎3項，省賽一等獎3項，參編省級規劃教材1部，其他教材2部。 華云世，安徽國際商務職業學院講師，主授商務英語函電、商務英語泛讀、報關英語等課程。省級商務英語專業教學資源庫、商務英語函電精品課、商務英語函電教學團隊、商務英語函電慕課等項目組主要成員，省級“十一五”規劃教材副主編，參編多部商務英語教材，獲得2項省級教學成果獎，多次被評為校級“先進個人”和“學生心目中的好老師”。
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