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國際商務禮儀 【英文版】 版權信息
- ISBN：9787566321411
- 條形碼：9787566321411 ; 978-7-5663-2141-1
- 裝幀：一般膠版紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>>
國際商務禮儀 【英文版】 內容簡介
新基點（NEW BENCH MARK）全國高等院校商務英語專業本科系列規劃教材由對外經濟貿易大學出版社聯合對外經濟貿易大學、廣東外語外貿大學、上海對外經貿大學、東北財經大學、上海財經大學等學校的骨干教授編寫而成。 2007年國家教育部批準設立了商務英語本科專業。為促進商務英語學科建設，適應教學改革和創新的需要，對外經濟貿易大學出版社特組織編寫了“新基點”系列教材。本系列教材體現商務英語專業新教學特點和要求，是面向二十一世紀的一套全新的立體化商務英語教材，主要適用于全國各高等院校商務英語專業本科學生。 本系列教材旨在培養具有扎實的英語基本功，掌握國際商務基礎理論和知識，具備較高的人文素養，善于跨文化交流與溝通，能適應經濟全球化，具備國際競爭力的復合型英語人才。共由語言技能、商務知識、人文素養三個子系列組成。 語言技能子系列包括商務英語綜合教程1-4冊、商務英語聽說1-4冊、商務英語寫作1-4冊、商務英語翻譯1-2冊。 商務知識子系列介紹商務基礎理論和商務實踐的具體知識，主要包括經濟學原理、管理學原理、商法導論、跨文化交際導論、國際貿易實務、營銷學等主干教材。 人文素養子系列主要包括語言學導論、英美國家概況、歐洲文化、英美文學選讀、英美散文選讀、大學英漢翻譯、大學漢英翻譯等核心教材。 上述的每套子系列教材都自成體系，合在一起又形成了有機的整體。本套教材不是封閉的，而是隨著教學模式、課程設置和課時的變化，不斷推出新的教材。對外經濟貿易大學出版社旨在廣泛調動社會智力資源，與時俱進、推陳出新，推出一套適合新興商務英語專業本科學生的系列教材。 編撰者們不僅具有豐富的語言教學經驗，而且獲得工商管理、經濟學等商科專業的碩士、博士學位，具備商務活動的實踐經驗。他們集教學經驗和專業背景于一身，這正是本套商務英語系列教材編撰質量的有力保證。
國際商務禮儀 【英文版】 目錄
Chapter 1 Business Etiquette in the International Arena
Chapter 2 The Good First Impression
Chapter 3 Dress to Impress
Chapter 4 Office Etiquette
Chapter 5 How to Host a Meeting
Chapter 6 Telephoning Etiquette
Chapter 7 Job Interview Etiquette
Chapter 8 Business Dining Etiquette
Chapter 9 Negotiation Etiquette
Chapter 10 To Gift or Not
Chapter 11 Business Email
Chapter 12 An Overview of Intemational Business Etiquette in Different Countries and Regions
Key to Exercises
References
Chapter 2 The Good First Impression
Chapter 3 Dress to Impress
Chapter 4 Office Etiquette
Chapter 5 How to Host a Meeting
Chapter 6 Telephoning Etiquette
Chapter 7 Job Interview Etiquette
Chapter 8 Business Dining Etiquette
Chapter 9 Negotiation Etiquette
Chapter 10 To Gift or Not
Chapter 11 Business Email
Chapter 12 An Overview of Intemational Business Etiquette in Different Countries and Regions
Key to Exercises
References
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國際商務禮儀 【英文版】 節選
《國際商務禮儀（英文版）（第三版）》： III. Presenting yourself At events where you have a chance to make new-contacts， take a proactive approach. Go in with an attitude that says you're going to participate： you're going to be willing to go up and introduce yourself to people and start conversations. It takes guts to approach strangers， but if you do it with charm， those you meet will be impressed by your sociability. The first move you make in a meeting is the salutation-a handshake， or a "good morning". A warm， cheerful greeting， in a well-modulated voice， sets the tone for the start of a good impression. The words are only 7 percent of your communication. 93 percent is in your tone of voice and your body-language. First here come the handshake， greeting and introduction. Handshakes should be simple-extend right hand and grasp gently but firmly. If your nerves cause you to get wet palms， carry a handkerchiefin your pocket and wipe your hand before you do the meet and greet. The greeting should be short and simple， making certain you listen for the other person's name. Fine-tune and rehearse your self-introduction， a 10-second or less sound-byte introduction that includes your first and last name and a snippet of background information to kindle conversation. Introducing others will make you seem gracious and well connected， but be sure to follow the proper protocol. In social situations the order in which you introduce two people is based on gender and age （women and older people first）. In business settings the order is deternuned by rank. When you do this， you'd better think of it as a circle. Introduce the lower-ranking person to the higher-ranking person， then reverse the order， so you say each person's name two times. Try to add an interesting tidbit to start the conversation. If you were introducing Mrs. Smith， a vice president of the company， to Mr. Jones， a junior associate， for example， you might say： "Mrs. Smith， I would like to introduce you to Mr. Jones， a junior associate. Mr. Jones， this is Mrs. Smith. Mr. Jones just returned from Thailand." If you're unsure who the more important person is， default to the gender and age guideline. Don't panic if you forget a name， Most people will be happy to remind you and appreciate the introduction. IV. Listening and speaking strategies To nail the good impression you're trying to make， another tip when you are in this setting is not to make the conversation all about you. You want to engage the other person in conversation， making certain to use his/her name for emphasis. You can， of course， talk about yourself， but don't make the whole conversation all about you-and keep stories short. Here are some specific strategies to follow. When trying to make a good first impression you should speak clearly in order to effectively communicate with the people you are meeting. You should attempt to talk at a moderate pace， enunciate， and use appropriate volume and tone. Also make sure to use proper grammar and avoid using slang. Remember， if you are trying to make a lasting first impression it is important that people can comprehend what you are saying， or they will more than likely to disregard the meeting all together. Another helpful hint when you are trying to make a good first impression is to use the other person's name frequently when you are conversing. This will help make the conversation feel more personal and you are more likely to leave a good initial impression. The person you are speaking to will feel that you are paying attention and feel they are important enough to remember their name right away. Also try to avoid joking too much on a first encounter. Though humorous anecdotes can sometimes lighten the mood or break the ice， keep in mind people differ on what they think is funny. If you unknowingly tell a joke that someone else finds offensive or in bad taste， you can ruin your chance at a good first impression. If you absolutely feel the need to be humorous， try something conservative and light hearted that is likely to be found funny by everyone listening. ……
國際商務禮儀 【英文版】 作者簡介
史興松，對外經濟貿易大學英語學院教授、博士、博士生導師、教育部新世紀優秀人才，學科專業：跨文化交際、商務外語研究、社會語言學，教學方向：跨文化商務交際、跨文化適應研究、商務溝通、歐美文化概論
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