Part One Basic Concepts of Intercultural Communication Unit 1 Culture Behind Language 2
Reading 1 Language, Thought, Culture, and Intercultural Communication 6
Reading 2 Language Mirrors Values 11
Unit 2 Communicating Interculturally 23
Reading 1 The Link Between Culture and Communication 27
Reading 2 Intercultural Awareness and Communication 33
Unit 3 Barriers in Intercultural Communication 47
Reading 1 Experiencing Intercultural Communication 50
Reading 2 Cultural Biases and Intercultural Communication 57
Unit 4 Intercultural Adaptation 72
Reading 1 Internationalisation and Intercultural Competences 76
Reading 2 Studying Abroad and Culture Shock 82 Part Two Intercultural Skills Unit 5 Understanding Cultural Differences 96
Reading 1 Dynamics of Intercultural Communication 98
Reading 2 Understanding Values Behind Businesspeople 105
Unit 6 Time and Culture 117
Reading 1 Time and Culture 121
Reading 2 Managing Change in a Past-Oriented Culture 126
Unit 7 Communicating Nonverbally 137
Reading 1 Defining Nonverbal Communication 140
Reading 2 Nonverbal Communication 144
Unit 8 Different Communication Styles 157
Reading 1 Ways of Reasoning 161
Reading 2 Teaching Culture: Perspectives in Practice 167 Part Three Applications of Intercultural Communication Unit 9 Innovation and Education 180
Reading 1 Differences That Make a Difference 185
Reading 2 The Global Campus: Challenges and Opportunities 189
Unit 10 Intercultural Training 200
Reading 1 What Are Intercultural Services? 204
Reading 2 Working Abroad and Expatriate Adjustment 209
Unit 11 Intercultural Business Communication 223
Reading 1 The Theoretical Foundation for Intercultural Business Communication: A Conceptual Model
(Part 1) 230
Reading 2 The Theoretical Foundation for Intercultural Business Communication: A Conceptual Model
(Part 2) 236
Unit 12 Public Diplomacy and Intercultural Communication 249
Reading 1 China Needs More Public Diplomacy, Zhao Says 252
Reading 2 Public Diplomacy Gains Ground 256 Acknowledgements 266