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外貿英語函電:商務英語應用文寫作(學生用書)(第6版) 版權信息
- ISBN:9787569311709
- 條形碼:9787569311709 ; 978-7-5693-1170-9
- 裝幀:一般膠版紙
- 冊數:暫無
- 重量:暫無
- 所屬分類:>
外貿英語函電:商務英語應用文寫作(學生用書)(第6版) 內容簡介
本書系統地介紹了商務英語中常用文體寫作的基本知識,包括商務信函、傳真、電子郵件的格式、擬寫方法和技巧,還按照外貿業務磋商中各個環節的順序附有往來函電的大量例文和案例,并提供了諸多常用語句。書中還詳細介紹了對外經濟貿易中的常用文體,如:意向書、協議、合同、招標通知、投標書、中標通知書、備忘錄、邀請函、祝賀信的格式、擬寫方法及語言文字的應用。此外,本書還列舉了外貿業務實踐中常用的一些單據和單證實例。
本書不僅可以作為外貿專業學生的教材,也可作為外貿從業人員及業余自修者的學習用書和工具書。
外貿英語函電:商務英語應用文寫作(學生用書)(第6版) 目錄
Unit 1 Basic Knowledge of Business Correspondence Writing
Ⅰ Form and Structure of Business Letters
1. Form
2. Structure
3. Addressing Envelopes
Ⅱ Writing Principles of Business Letters
1. Courtesy
2. Consideration
3. Completeness
4. Clarity
5. Conciseness
6. Concreteness
7. Correctness
Ⅲ The Layout of Fax and Email Message
1. Fax
2. E-mail
Exercises
Unit 2 Establishing Business Relations & Inquiring Credit Reference
I Letters for Establishing Business Relations
1. Importer Writes to Exporter
2. Self Introduction by Exporter
3. Exporter Writes to Importer
4. Self-Introduction by Manufacturer
5. Manufacturer Writes to Importer
Ⅱ Inquiring Credit Reference
1. Letter Referring to a Bank Reference
2. Reply to the Above
Ⅲ Supplement: Some Useful Sentences on Establishing Business Relations & Inquiring Credh Reference
Exercises
Unit 3 Enquiries and Replies
I The Letters of Enquiries and Replies
1. General Enquiry and Reply
……
Unit 4 Quotations, Sales Letters, Firm Offers & Counter Offers
Unit 5 Orders, Acceptances and Rejections
Unit 6 Sales Confirmation and Purchase Contract
Unit 7 Payment
Unit 8 Transport and Insurance
Unit 9 Complaint, Claim and Settlement
Unit 10 Case Study
Unit 11 Letter of Intent, Agreements and Contracts
Unit 12 Invitation for Bids, Bid, Notice of Award
Unit 13 Social Contact Correspondences
Ⅰ Form and Structure of Business Letters
1. Form
2. Structure
3. Addressing Envelopes
Ⅱ Writing Principles of Business Letters
1. Courtesy
2. Consideration
3. Completeness
4. Clarity
5. Conciseness
6. Concreteness
7. Correctness
Ⅲ The Layout of Fax and Email Message
1. Fax
2. E-mail
Exercises
Unit 2 Establishing Business Relations & Inquiring Credit Reference
I Letters for Establishing Business Relations
1. Importer Writes to Exporter
2. Self Introduction by Exporter
3. Exporter Writes to Importer
4. Self-Introduction by Manufacturer
5. Manufacturer Writes to Importer
Ⅱ Inquiring Credit Reference
1. Letter Referring to a Bank Reference
2. Reply to the Above
Ⅲ Supplement: Some Useful Sentences on Establishing Business Relations & Inquiring Credh Reference
Exercises
Unit 3 Enquiries and Replies
I The Letters of Enquiries and Replies
1. General Enquiry and Reply
……
Unit 4 Quotations, Sales Letters, Firm Offers & Counter Offers
Unit 5 Orders, Acceptances and Rejections
Unit 6 Sales Confirmation and Purchase Contract
Unit 7 Payment
Unit 8 Transport and Insurance
Unit 9 Complaint, Claim and Settlement
Unit 10 Case Study
Unit 11 Letter of Intent, Agreements and Contracts
Unit 12 Invitation for Bids, Bid, Notice of Award
Unit 13 Social Contact Correspondences
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