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銀行管理英語(yǔ)/傅恒 版權(quán)信息
- ISBN：9787517831389
- 條形碼：9787517831389 ; 978-7-5178-3138-9
- 裝幀：平裝-膠訂
- 冊(cè)數(shù)：暫無(wú)
- 重量：暫無(wú)
- 所屬分類：>>
銀行管理英語(yǔ)/傅恒 本書特色
《銀行管理英語(yǔ)》是為培養(yǎng)復(fù)合型商務(wù)英語(yǔ)專業(yè)學(xué)生而編寫的教材，共分8個(gè)章節(jié)，每個(gè)章節(jié)由Text A跟Text B兩部分組成，單元中的問(wèn)題貫穿始終，使讀者邊學(xué)習(xí)邊思考，教師邊講邊問(wèn)。每個(gè)單元中的練習(xí)運(yùn)用術(shù)語(yǔ)互譯、定義搭配、知識(shí)理解判斷選擇、專業(yè)翻譯、閱讀理解、數(shù)學(xué)運(yùn)算等手段，全面提高讀者熟悉并掌握現(xiàn)代銀行管理英語(yǔ)的表達(dá)方式和術(shù)語(yǔ)內(nèi)涵，了解該領(lǐng)域英語(yǔ)的詞匯、語(yǔ)法、風(fēng)格的特殊性，*終使讀者能掌握現(xiàn)代銀行。
銀行管理英語(yǔ)/傅恒 內(nèi)容簡(jiǎn)介
《銀行管理英語(yǔ)》是為培養(yǎng)復(fù)合型商務(wù)英語(yǔ)專業(yè)學(xué)生而編寫的教材，共分8個(gè)章節(jié)，每個(gè)章節(jié)由Text A跟Text B兩部分組成，單元中的問(wèn)題貫穿始終，使讀者邊學(xué)習(xí)邊思考，教師邊講邊問(wèn)。
銀行管理英語(yǔ)/傅恒 目錄
Chapter One What Is a Bank?
1．1 Origin of the Bank
1．2 The Nature of Financial Intermediation
1．3 The Role of Banks
1．4 Transaction Costs
1．5 Economies of Scale and Economies of Scope
1．6 Asymmetric Information
Chapter Two Why Do Banks Exist?
2．1 Financial Intermediation and Delegated Monitoring
2．2 The Benefits of Financial Intermediation
Chapter Three Banking Activities
3．1 Banks and Other Financial Institutions
3．2 Structural and Conduct Deregulation
3．3 Supervisory Re-regulation
3．4 Competition
3．5 Financial Innovation and the Adoption of New Technologies
3．6 Responses to the Forces of Change
Chapter Four Banking Services
4．1 Payment Services
4．2 Deposit and Lending Services
4．3 Investment， Pensions and Insurance Services
4．4 E-banking
4．5 Fintech
Chapter Five Personal and Private Banks
5．1 Traditional VS Modern Banking
5．2 Universal Banking and the Bancassurance Trend
5．3 Retail or Personal Banking
5．4 Private Banking
Chapter Six Corporate Banking and Investment Banking
6．1 Corporate Banking
6．2 Banking Services Used by Small Firms
6．3 Banking Services for Mid-market and Large Corporate Clients
6．4 Investment Banking
Chapter Seven Rationale of International Banking
7．1 International Banking
7．2 A Brief History of International Banking
7．3 Why Do Banks Go Overseas?
Chapter Eight Types of International Banks and Services
8．1 Types of International Banks
8．2 International Bank Products and Services
Chapter Nine Theory of Central Banking
9．1 Main Functions of Central Banks
9．2 How Does Monetary Policy Work?
9．3 Functions and Instruments of Monetary Policy of a Central Bank
9．4 Why Do Banks Need a Central Bank?
Chapter Ten Central Banking in Practice
10．1 Federal Reserve Bank
10．2 The Bank of England
10．3 The European Central Bank
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