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全國翻譯專業本科系列教材商務文本分析與應用教程/李睿 版權信息
- ISBN：9787302512400
- 條形碼：9787302512400 ; 978-7-302-51240-0
- 裝幀：一般膠版紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>
全國翻譯專業本科系列教材商務文本分析與應用教程/李睿 本書特色
精彩片段：“心為何物？心與物是何關系？身在其間又起到何種作用？古往今來，中外哲人對這些問題不知絞盡了多少腦汁，傾注了多少心血，試圖說明它們之間的關系，孟子、荀子、王陽明、笛卡爾、斯賓諾莎等不過是其中的典型代表而已?！w驗哲學和認知語言學較好地解釋了心物之間的關系，即以“身”(互動性體驗)為基礎，通過意象圖式以及概念隱喻等認知機制，彌合了物(外界現實)與心(范疇、概念、意義、語言)之間長期難以逾越的鴻溝?！薄案杏X是人類*基本的身體經驗，我們可以推斷，英漢兩種語言自古及今都存在著以感覺經驗為基礎的隱喻投射，只是隨著時代的更替而逐漸發展變遷而已。比如，“溫度喻事體的狀態”這一投射在古漢語中就比較普遍，“墨翟之徒，世謂熱腹；楊朱之侶，世謂冷腸。”(《顏氏家訓·省事》)“門前冷落車馬稀”(白居易《琵琶行》)“仕宦五十年，終不慕熱官?！?陸游《感遇》)等都是古代基于上述這一隱喻投射形成的典型隱喻表達，用來喻指情感、態度、權勢等方面的狀態或變化?！? 同行評價：“這是一部從認知的新視角對英漢概念隱喻進行系統研究的專著，而主題為五官感覺范疇又使一般讀者覺得親切明白，愿意有興趣地讀下去。書中材料翔實、考察全面，分析清楚、論證嚴密?！薄芰飨? “言為心聲，文如其人。本書體大思精，言辭在理，反映了作者心思縝密，鞭辟入里。藉此，我愿投礫引珠，力薦廣大讀者共同品鑒，必將會受益良多，不僅學會分析的方法，還能發現科研的規律，加深理解的深度?！薄跻? 下載課件、獲取課件密碼、各種資源包以及人工客服，請關注清華社官方微信服務號qhdxcbs_js，一站式幫您解決各種圖書問題。
全國翻譯專業本科系列教材商務文本分析與應用教程/李睿 內容簡介
本書共有10 章，選取了訪談、演講、報告、社評、新聞等多種文體。所選話題緊密結合 時代發展，涉及知識面廣，用語生動自然，旨在為學生提供很前沿和很地道的信息輸入和語 言素材。本書的一個突出特點是通過指導學生利用網絡資源來構建基本的商務知識框架，培 養學生的自主學習意識、網絡搜索能力、理性思維能力和語言邏輯表達能力。 本書適合英語專業和翻譯專業學生使用，也適合作為了解外媒對世界和中國經濟形勢看 法及基本商務翻譯技巧和知識的參考資料。 本書部分內容配有視頻，請點擊以下鏈接進行下載學習（提取碼：t9uc）：https://pan. baidu.com/s/1ub2FFBB4Tcbk-FPqS66U3w。
全國翻譯專業本科系列教材商務文本分析與應用教程/李睿 目錄
Contents
Chapter 1 Marketing Strategies .............................. 1
Pre-reading Activities ..................................................................................2
Part 1: Case Study of KFC ..........................................................................2
Part 2: Case Study of Hai Di Lao ..............................................................12
Part 3: Case Study of Disneyland .............................................................17
Part 4: Case Study of Promotional Strategies ..........................................22
Business Application .................................................................................30
Chapter 2 Corporate Scandals ............................... 31
Pre-reading Activities ................................................................................32
Part 1: Volkswagen Emissions Scandal .....................................................32
Part 2: How United Airlines Handles an Overbooked Flight ...................42
Part 3: Well Fargo’s Fake Accounts ..........................................................50
Part 4: Tesco’s Accounting Fiasco .............................................................55
Business Application .................................................................................59
Contents
IV
商務文本分析與應用教程
Chapter 3 Cars and Oil .......................................... 61
Pre-reading Activities ................................................................................62
Part 1: Car Ownership Restrictions ..........................................................63
Part 2: M&A: Geely and Volvo ..................................................................73
Part 3: Car Models and Auto Shows .........................................................79
Part 4: Oil Pricing Mechanism ...................................................................82
Business Application .................................................................................87
Chapter 4 China’s Internet Companies .................. 89
Pre-reading Activities ................................................................................90
Part 1: Case Study of WeChat ..................................................................91
Part 2: Case Study of Vancl .....................................................................100
Part 3: Case Study of Alibaba .................................................................105
Part 4: Case Study of Jack Ma ................................................................109
Business Application ...............................................................................119
Chapter 5 China’s Property Market ..................... 121
Pre-reading Activities ..............................................................................122
Part 1: China’s Real Estate Bubble..........................................................122
Part 2: Beijing’s Property Control Measures ..........................................134
Part 3: Property Boom/Bust ...................................................................144
Part 4: China’s Women and Property......................................................148
Business Application ...............................................................................153
V
Contents
Chapter 6 China’s High-Speed Rail ...................... 155
Pre-reading Activities ..............................................................................156
Part 1: Trajectory of China’s HSR Development .....................................156
Part 2: News Reports on China’s HSR ....................................................162
Part 3: Industry Implications of High-Speed Rail ....................................169
Part 4: High-Speed Rail in the U.S. .........................................................177
Business Application ...............................................................................180
Chapter 7 China’s Demographic Economics ......... 187
Pre-reading Activities ..............................................................................188
Part 1: China’s Demographic Challenges ...............................................189
Part 2: Challenges Facing the Old ..........................................................203
Part 3: Maternity Tourism .......................................................................212
Part 4: Controversial Assistant Reproductive Methods .........................220
Business Application ...............................................................................228
Chapter 8 RMB Exchange Rate ............................ 233
Pre-reading Activities ..............................................................................234
Part 1: U.S.’ and China’s Stance on RMB Valuation ................................235
Part 2: The Fall of RMB’s Value ...............................................................243
Part 3: RMB’s Addition to the IMF’s Currency Basket ............................248
Part 4: President Trump’s Stance on RMB ..............................................252
Business Application ...............................................................................256
VI
商務文本分析與應用教程
Chapter 9 European Debt Crisis and Brexit ......... 259
Pre-reading Activities ..............................................................................260
Part 1: European Debt Crisis Explained .................................................261
Part 2: Debt Crisis in Greece ..................................................................267
Part 3: Brexit Explained ..........................................................................275
Part 4: Aftermath of Brexit Referendum ................................................281
Business Application ...............................................................................290
Chapter 10 U.S. Tax Reform................................... 291
Pre-reading Activities ..............................................................................292
Part 1: How to Pay U.S. Individual Taxes ................................................292
Part 2: Why Is Tax Reform Diffi cult? .......................................................300
Part 3: U.S. Tax Reform at a Glance ........................................................307
Part 4: Republicans VS. Democrats on Tax Reform ................................314
Business Application ...............................................................................320
Chapter 1 Marketing Strategies .............................. 1
Pre-reading Activities ..................................................................................2
Part 1: Case Study of KFC ..........................................................................2
Part 2: Case Study of Hai Di Lao ..............................................................12
Part 3: Case Study of Disneyland .............................................................17
Part 4: Case Study of Promotional Strategies ..........................................22
Business Application .................................................................................30
Chapter 2 Corporate Scandals ............................... 31
Pre-reading Activities ................................................................................32
Part 1: Volkswagen Emissions Scandal .....................................................32
Part 2: How United Airlines Handles an Overbooked Flight ...................42
Part 3: Well Fargo’s Fake Accounts ..........................................................50
Part 4: Tesco’s Accounting Fiasco .............................................................55
Business Application .................................................................................59
Contents
IV
商務文本分析與應用教程
Chapter 3 Cars and Oil .......................................... 61
Pre-reading Activities ................................................................................62
Part 1: Car Ownership Restrictions ..........................................................63
Part 2: M&A: Geely and Volvo ..................................................................73
Part 3: Car Models and Auto Shows .........................................................79
Part 4: Oil Pricing Mechanism ...................................................................82
Business Application .................................................................................87
Chapter 4 China’s Internet Companies .................. 89
Pre-reading Activities ................................................................................90
Part 1: Case Study of WeChat ..................................................................91
Part 2: Case Study of Vancl .....................................................................100
Part 3: Case Study of Alibaba .................................................................105
Part 4: Case Study of Jack Ma ................................................................109
Business Application ...............................................................................119
Chapter 5 China’s Property Market ..................... 121
Pre-reading Activities ..............................................................................122
Part 1: China’s Real Estate Bubble..........................................................122
Part 2: Beijing’s Property Control Measures ..........................................134
Part 3: Property Boom/Bust ...................................................................144
Part 4: China’s Women and Property......................................................148
Business Application ...............................................................................153
V
Contents
Chapter 6 China’s High-Speed Rail ...................... 155
Pre-reading Activities ..............................................................................156
Part 1: Trajectory of China’s HSR Development .....................................156
Part 2: News Reports on China’s HSR ....................................................162
Part 3: Industry Implications of High-Speed Rail ....................................169
Part 4: High-Speed Rail in the U.S. .........................................................177
Business Application ...............................................................................180
Chapter 7 China’s Demographic Economics ......... 187
Pre-reading Activities ..............................................................................188
Part 1: China’s Demographic Challenges ...............................................189
Part 2: Challenges Facing the Old ..........................................................203
Part 3: Maternity Tourism .......................................................................212
Part 4: Controversial Assistant Reproductive Methods .........................220
Business Application ...............................................................................228
Chapter 8 RMB Exchange Rate ............................ 233
Pre-reading Activities ..............................................................................234
Part 1: U.S.’ and China’s Stance on RMB Valuation ................................235
Part 2: The Fall of RMB’s Value ...............................................................243
Part 3: RMB’s Addition to the IMF’s Currency Basket ............................248
Part 4: President Trump’s Stance on RMB ..............................................252
Business Application ...............................................................................256
VI
商務文本分析與應用教程
Chapter 9 European Debt Crisis and Brexit ......... 259
Pre-reading Activities ..............................................................................260
Part 1: European Debt Crisis Explained .................................................261
Part 2: Debt Crisis in Greece ..................................................................267
Part 3: Brexit Explained ..........................................................................275
Part 4: Aftermath of Brexit Referendum ................................................281
Business Application ...............................................................................290
Chapter 10 U.S. Tax Reform................................... 291
Pre-reading Activities ..............................................................................292
Part 1: How to Pay U.S. Individual Taxes ................................................292
Part 2: Why Is Tax Reform Diffi cult? .......................................................300
Part 3: U.S. Tax Reform at a Glance ........................................................307
Part 4: Republicans VS. Democrats on Tax Reform ................................314
Business Application ...............................................................................320
展開全部
全國翻譯專業本科系列教材商務文本分析與應用教程/李睿 節選
Research and Discussion Search the Internet for answers to the following questions and share your findings in class. 1) How do you define domestic violence? What form of abuses do you think does violence take? 2) Do you think housing is a prerequisite for marriage? What do you think are the basic conditions for marriage? 3) If you want to purchase an apartment for you to get married, what do you think is the best way of fi nancing it? 4) Are you willing to add your spouse’s name or let your son add his fi ancee’s name to the deed? 5) Do you agree with the amendment of Supreme Court on the division of assets in case of a divorce? 6) Suppose you were a delegate to the NPC and participate in the reading of the Law. What should be included in this new anti-domestic violence law? List your suggestions. 7) Do you think the author presented a fair picture of Chinese women’s status in the housing market? II Translation Complete the Chinese translation of the English text by filling in the blanks. Watering the Gardens of Others China’s Women Are Being Shut out of the Land and Housing Market Translation……
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