Unit 1��Business Ideas
Text A��7 Ways to Discover a Winning Business Idea
Text B��China's Home Builder Country Garden Constructs a New Strategy
Chinese and International Culture Tour
Unit 2��Business Shareholders
Text A��What Is a Corporate Board of Directors?
Text B��China's First Hostile Takeover Battle Ushers in New Era
Chinese and International Culture Tour
Unit 3��Career Development
Text A��Would You Refuse a Promotion to Stay in a Job You Love?
Text B��Career Development in China
Chinese and International Culture Tour
Case Study
Unit 4��Employee Training
Text A��10 Tricks for Cutting Training Costs
Text B��Training Chinese Staff
Chinese and International Culture Tour
Unit 5��Employee Motivation
Text A��“Death by Overwork” in Japan Exposes Dangers of Overtime Culture
Text B��How to Inspire & Motivate Chinese Employees
Chinese and International Culture Tour
Case Study
Unit 6��Business Conflict
Text A��Solving Confl icts Between Business Associates
Text B��Managing Confl ict in Chinese Negotiation
Chinese and International Culture Tour
Unit 7��Marketing
Text A��Marketing Is All around Us
Text B��Top 10 Secrets inside Xiaomi's Marketing
Chinese and International Culture Tour
Unit 8��Brands
Text A��Brand Equity
Text B��China Is Really Big. Its Brands, Not So Much
Chinese and International Culture Tour
Unit 9��Advertising
Text A��How to Advertise
Text B��The Evolution of Gaming Advertising in China
Chinese and International Culture Tour
Case Study
Unit 10��Promotion
Text A��Create a Successful Promotion
Text B��Australian Quality Health Supplements Set to Take Off in China
Chinese and International Culture Tour
Appendix I Glossary
Appendix II TEM-4 (2011?C2014)