Preface
Chapter One A Study of the Development Features of the Chinese Outbound Tourism Market
1��1 Background of the study of the Chinese outbound tourist market
1��2 Development features of the Chinese outbound tourism market
1��3 Affected factors of the Chinese outbound tourism market
1��4 Characteristics of the Chinese outbound tourism market
1��5 Major problems in the market development of Chinese outbound tourism
1��6 Marketing strategies for the development of the Chinese outbound tourism market
References
Discussion Questions

Chapter Two A Study of the Factors Influencing the Overseas Destinations Chosen by Chinese Outbound Pleasure Tourists
2��1 Introduction
2��2 Literature review
2��3 Methodology
2��4 Results
2��5 Conclusions and implications
References
Discussion Questions

Chapter Three A SWOT Analysis and Strategies for Tourism Development in Western China
3��1 Introduction
3��2 Current features of tourism in western China
3��3 A tourism SWOT analysis in western China
3��4 Recommended tourism development strategies
3��5 Conclusions and limitations
References
Discussion Questions

Chapter Four A Study of the Motivations and Preferences of Student Groups from Asian Areas Majoring in Hospitality and Tourism Management Programs
4��1 Introduction
4��2 Literature review
4��3 Methods
4��4 Results
4��5 Conclusions and discussion
References
Discussion Questions

Chapter Five A Study of the Contribution of Tourism to Promoting Reconciliation and Peace between Mainland China and Taiwan China
5��1 Introduction
5��2 Tourist flows between Mainland China and Taiwan China
5��3 Political and economic development between Mainland China and Taiwan China
5��4 Problems of current tourism flows between Mainland China and Taiwan China
5��5 Strategies for activating tourism cooperation between Mainland China and Taiwan China
5��6 Conclusions and discussion
References
Discussion Questions

Chapter Six A Study of Tourists' Perceptions towards Xinjiang�� Cultural Tourism Risks of Western China Based on Crisis Management
6��1 Introduction
6��2 Literature review
6��3 Data sources
6��4 Results
6��5 Conclusions
References
Discussion Questions

Chapter Seven A Study of Tourists' Perceptions�� Satisfaction and Behaviors��Ethnic Chinese Cultural Tourism Destinations from the Perspective of the Tourist Experience
7��1 Introduction
7��2 Research background and literature review
7��3 Methodology
7��4 Results
7��5 Discussion and conclusions
References
Discussion Questions

Chapter Eight A Study of Chinese Intended Travel to Japan Based on the Multidimensional Interactive Decision Tree Model�� A Case Study of Domestic Residents after the Diaoyu Island Political Crisis
8��1 Introduction
8��2 Literature review
8��3 Methodology
8��4 Data analyses
8��5 Conclusions
References
Discussion Questions

Chapter Nine A Study of People's Perceptions of the Social Impacts of the Beijing Olympic Games before and after 2008
9��1 Introduction
9��2 Literature review
9��4 Methodology
9��5 Data sources
9��6 Research results
9��7 Conclusions
References
Discussion Questions