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中醫(yī)內(nèi)科學(xué)·全國中醫(yī)藥行業(yè)高等教育“十四五”規(guī)劃教材
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外貿(mào)英語與函電 版權(quán)信息
- ISBN：9787302450962
- 條形碼：9787302450962 ; 978-7-302-45096-2
- 裝幀：一般膠版紙
- 冊(cè)數(shù)：暫無
- 重量：暫無
- 所屬分類：>
外貿(mào)英語與函電 本書特色
本書包括課程先導(dǎo)；公司與產(chǎn)品介紹；客戶開發(fā)；商務(wù)談判；支付方式；包裝、運(yùn)輸和保險(xiǎn)；索賠和理賠這幾方面工作項(xiàng)目。本書通過語言先導(dǎo)進(jìn)入工作項(xiàng)目，按照工作流程布置任務(wù)并提出任務(wù)要求，輔以技能、知識(shí)和語言指導(dǎo)，提高學(xué)生的國際商務(wù)英語實(shí)戰(zhàn)能力。 本教材內(nèi)容難易適中，語言素材規(guī)范，符合實(shí)際工作任務(wù)。本教材具有實(shí)用性、職業(yè)性、任務(wù)性、開放性、仿真性的特點(diǎn)，適用于高職國際貿(mào)易、國際商務(wù)、商務(wù)英語等外貿(mào)類專業(yè)，也可供有涉外商務(wù)往來的相關(guān)從業(yè)人員使用，還可以用作中專院校相關(guān)專業(yè)的外貿(mào)英語課程教材。本教材可以與《外貿(mào)英語與函電實(shí)訓(xùn)》配套應(yīng)用于課堂教學(xué)和實(shí)踐教學(xué)。
外貿(mào)英語與函電 內(nèi)容簡介
服務(wù)電話010-62770175-4282/4251 咨詢相關(guān)教材問題、樣書申請(qǐng)請(qǐng)關(guān)注微信公眾號(hào)：qinghuazhijiao 本書秉承職業(yè)英語課程改革與書建設(shè)的DCPEA（Development-Centered in Professional English以職業(yè)英語能力發(fā)展為中心）理念和“6P” 模式，進(jìn)行教學(xué)體系重構(gòu)。即以一家外貿(mào)公司為靶公司，按照其主要涉外商務(wù)崗位的職業(yè)要求和工作過程，設(shè)計(jì)難易適中的實(shí)訓(xùn)任務(wù),通過實(shí)戰(zhàn)演練, 幫助學(xué)生掌握工作要領(lǐng)。本書包括課程先導(dǎo)；公司與產(chǎn)品介紹；客戶開發(fā)；商務(wù)談判；支付方式；包裝、運(yùn)輸和保險(xiǎn)；索賠理賠等工作項(xiàng)目。通過語言先導(dǎo)進(jìn)入工作項(xiàng)目，按照工作流程布置任務(wù)并提出任務(wù)要求，輔以技能、知識(shí)和語言指導(dǎo)，提高學(xué)生的國際商務(wù)英語實(shí)戰(zhàn)能力。本書難易適中，語言素材規(guī)范,符合實(shí)際工作任務(wù)。本書具有實(shí)用性、職業(yè)性、任務(wù)性、開放性、仿真性的特點(diǎn)，適用于高職國際貿(mào)易、國際商務(wù)、商務(wù)英語等外貿(mào)類專業(yè)，也可供有涉外商務(wù)往來的相關(guān)從業(yè)人員使用， 還可以用作中專院校相關(guān)專業(yè)的外貿(mào)英語課程書。
外貿(mào)英語與函電 目錄
Lead In 課程先導(dǎo)1Unit 1The Structure and Layout of a Business Letter 商務(wù)信函寫作格式1Seven Necessary Parts七個(gè)必要部分1Eight Unnecessary Parts八個(gè)非必要部分4Four Layout Styles四種布局風(fēng)格8Unit 2The International Trade Procedure 國際貿(mào)易流程13Import進(jìn)口14Export出口15
Chapter 1Company and Product Introduction 公司和產(chǎn)品介紹16Unit 1Making a Company Profile 公司簡介16Skill Points技能要點(diǎn)16Task 1Read a Company Profile閱讀公司簡介17Task 2Write a Company Profile撰寫公司簡介18Task 3Translate the Following Company Profile翻譯公司簡介18Knowledge Points**知識(shí)要點(diǎn)19Language Points**語言要點(diǎn)19Reference Guide參考答案19Unit 2Making a Product Description 產(chǎn)品描述20Skill Points技能要點(diǎn)21Task 1Read a Product Description閱讀產(chǎn)品描述21Task 2Write a Product Description撰寫產(chǎn)品介紹22Task 3Translate the Following Product Description翻譯產(chǎn)品介紹22Knowledge Points**知識(shí)要點(diǎn)23Language Points**語言要點(diǎn)23Reference Guide參考答案25Unit 3Making a Product Catalogue 制作產(chǎn)品目錄26Skill Points技能要點(diǎn)27Task 1Read a Product Catalogue閱讀產(chǎn)品目錄27外貿(mào)英語與函電Contents目錄Task 2Write a Product Catalogue制作產(chǎn)品目錄28Task 3Translate the Following Product Catalogue翻譯產(chǎn)品目錄28Knowledge Points**知識(shí)要點(diǎn)29Language Points**語言要點(diǎn)30Reference Guide參考答案30Lead In 課程先導(dǎo)1Unit 1The Structure and Layout of a Business Letter 商務(wù)信函寫作格式1Seven Necessary Parts七個(gè)必要部分1Eight Unnecessary Parts八個(gè)非必要部分4Four Layout Styles四種布局風(fēng)格8Unit 2The International Trade Procedure 國際貿(mào)易流程13Import進(jìn)口14Export出口15
Chapter 1Company and Product Introduction 公司和產(chǎn)品介紹16Unit 1Making a Company Profile 公司簡介16Skill Points技能要點(diǎn)16Task 1Read a Company Profile閱讀公司簡介17Task 2Write a Company Profile撰寫公司簡介18Task 3Translate the Following Company Profile翻譯公司簡介18Knowledge Points**知識(shí)要點(diǎn)19Language Points**語言要點(diǎn)19Reference Guide參考答案19Unit 2Making a Product Description 產(chǎn)品描述20Skill Points技能要點(diǎn)21Task 1Read a Product Description閱讀產(chǎn)品描述21Task 2Write a Product Description撰寫產(chǎn)品介紹22Task 3Translate the Following Product Description翻譯產(chǎn)品介紹22Knowledge Points**知識(shí)要點(diǎn)23Language Points**語言要點(diǎn)23Reference Guide參考答案25Unit 3Making a Product Catalogue 制作產(chǎn)品目錄26Skill Points技能要點(diǎn)27Task 1Read a Product Catalogue閱讀產(chǎn)品目錄27外貿(mào)英語與函電Contents目錄Task 2Write a Product Catalogue制作產(chǎn)品目錄28Task 3Translate the Following Product Catalogue翻譯產(chǎn)品目錄28Knowledge Points**知識(shí)要點(diǎn)29Language Points**語言要點(diǎn)30Reference Guide參考答案30
Chapter 2Customer Development 客戶開發(fā)32Unit 1Launching an Advertisement 發(fā)布廣告32Skill Points技能要點(diǎn)32Task 1Read an Advertisement閱讀廣告33Task 2Write an Advertisement撰寫廣告34Task 3Translate the Following Advertisement翻譯廣告34Knowledge Points**知識(shí)要點(diǎn)34Language Points**語言要點(diǎn)35Reference Guide參考答案35Unit 2Making a First Contact (General Enquiry)進(jìn)行首次聯(lián)系(一般性詢價(jià))36Skill Points技能要點(diǎn)37Task 1Read a General Enquiry閱讀一般性詢價(jià)信函38Task 2Write a General Enquiry撰寫一般性詢價(jià)信函39Task 3Reply to a General Enquiry回復(fù)一般性詢價(jià)信函40Task 4Translate the Following General Enquiry翻譯一般性詢價(jià)信函40Knowledge Points**知識(shí)要點(diǎn)40Language Points**語言要點(diǎn)41Reference Guide參考答案41Unit 3Making a First Touch (Promotion) 進(jìn)行首次接觸（推銷）44Skill Points技能要點(diǎn)44Task 1Read a Promotion Letter閱讀推銷信函45Task 2Write a Promotion Letter撰寫推銷信函46Task 3Reply to a Promotion Letter回復(fù)推銷信函46Task 4Translate the Following Promotion Letter翻譯推銷信函46Knowledge Points**知識(shí)要點(diǎn)47Language Points**語言要點(diǎn)47Reference Guide參考答案48Unit 4Making a Status Enquiry 咨詢50Skill Points技能要點(diǎn)51Task 1Read a Status Enquiry閱讀咨詢信函52Task 2Write a Status Enquiry撰寫咨詢信函53Task 3Reply to a Status Enquiry回復(fù)咨詢信函53Task 4Translate the Following Status Enquiry翻譯咨詢信函54Knowledge Points**知識(shí)要點(diǎn)54Language Points**語言要點(diǎn)55Reference Guide參考答案55
Chapter 3Business Negotiation Ⅰ 商務(wù)談判（一）58Unit 1Making a Specific Enquiry 具體詢價(jià)58Skill Points技能要點(diǎn)58Task 1Read a Specific Enquiry閱讀具體詢價(jià)信函59Task 2Write a Specific Enquiry撰寫具體詢價(jià)信函61Task 3Reply to a Specific Enquiry回復(fù)具體詢價(jià)信函61Task 4Translate the Following Specific Enquiry翻譯具體詢價(jià)信函61Knowledge Points**知識(shí)要點(diǎn)62Language Points**語言要點(diǎn)63Reference Guide參考答案63Unit 2Making a Firm Offer 發(fā)實(shí)盤66Skill Points技能要點(diǎn)66Task 1Read a Firm Offer閱讀實(shí)盤67Task 2Write a Firm Offer撰寫實(shí)盤68Task 3Reply to a Firm Offer(Acceptance)回復(fù)實(shí)盤(接受)69Task 4Reply to a Firm Offer (Declining)回復(fù)實(shí)盤(拒絕)69Task 5Translate the Following Firm Offer翻譯實(shí)盤69Knowledge Points**知識(shí)要點(diǎn)70Language Points**語言要點(diǎn)71Reference Guide參考答案72Unit 3Making a Nonfirm Offer 發(fā)虛盤75Skill Points技能要點(diǎn)75Task 1Read a Nonfirm Offer閱讀虛盤76Task 2Write a Nonfirm Offer撰寫虛盤77Task 3Reply to a Nonfirm Offer (Acceptance)回復(fù)虛盤(接受)78Task 4Reply to a Nonfirm Offer (Declining)回復(fù)虛盤(拒絕)78Task 5Translate the Following Settlement Letter翻譯虛盤78Knowledge Points**知識(shí)要點(diǎn)79Language Points**語言要點(diǎn)81Reference Guide參考答案81
Chapter 4Business Negotiation Ⅱ 商務(wù)談判（二）86Unit 1Making a Counter Offer 還盤86Skill Points技能要點(diǎn)86Task 1Read a Counter Offer閱讀還盤88Task 2Write a Counter Offer撰寫還盤89Task 3Reply to a Counter Offer回復(fù)還盤90Task 4Translate the Following Counter Offer翻譯還盤90Knowledge Points**知識(shí)要點(diǎn)91Language Points**語言要點(diǎn)91Reference Guide參考答案93Unit 2Making a Countercounter Offer 反還盤95Skill Points技能要點(diǎn)95Task 1Read a Countercounter Offer閱讀反還盤97Task 2Write a Countercounter Offer撰寫反還盤98Task 3Reply to a Countercounter Offer回復(fù)反還盤99Task 4Translate the Following Countercounter Offer翻譯反還盤99Knowledge Points**知識(shí)要點(diǎn)100Language Points**語言要點(diǎn)101Reference Guide參考答案102
Chapter 5Business Negotiation Ⅲ 商務(wù)談判（三）105Unit 1Placing an Order 訂購105Skill Points技能要點(diǎn)105Task 1Read an Order閱讀定單107Task 2Write an Order撰寫定單108Task 3Reply to an Order （Acceptance）回復(fù)定單（接受）109Task 4Reply to an Order （Declining）回復(fù)定單（拒絕）109Task 5Translate the Following Order翻譯定單109Knowledge Points**知識(shí)要點(diǎn)110Language Points**語言要點(diǎn)111Reference Guide參考答案111Unit 2Accepting，Confirming and Declining 接受、確認(rèn)和拒絕115Skill Points技能要點(diǎn)116Task 1Read a Letter of Accepting閱讀接受信函118Task 2Write a Letter of Confirming撰寫確認(rèn)信函120Task 3Translate the Following Letter of Declining翻譯拒絕信函120Knowledge Points**知識(shí)要點(diǎn)121Language Points**語言要點(diǎn)121Reference Guide參考答案122Unit 3Signing a Contract 簽訂合同124Skill Points技能要點(diǎn)124Task 1Read a Contract閱讀合同125Task 2Write a Contract撰寫合同127Task 3Translate the Following Contract翻譯合同128Knowledge Points**知識(shí)要點(diǎn)129Language Points**語言要點(diǎn)129Reference Guide參考答案130
Chapter 6Payment Ⅰ 支付方式（一）134Unit 1Discussing the Terms of Payment 商討支付條款134Skill Points技能要點(diǎn)134Task 1Read a Letter of Payment閱讀支付方式的信函137Task 2Write a Letter of Payment撰寫支付方式的信函138Task 3Reply to a Letter of Payment （Acceptance）回復(fù)支付方式的信函 （接受）139Task 4Reply to a Letter of Payment （Refusal）回復(fù)支付方式的信函（拒絕）139Task 5Translate the Following Letter of Payment翻譯支付方式的信函139Knowledge Points**知識(shí)要點(diǎn)139Language Points**語言要點(diǎn)142Reference Guide參考答案143Unit 2Urging Establishment of L/C 催開信用證145Skill Points技能要點(diǎn)146Task 1Read a Letter of Urging Establishment of L/C閱讀催開信用證信函147Task 2Write a Letter of Urging Establishment of L/C撰寫催開信用證信函148Task 3Reply to a Letter of Urging Establishment of L/C回復(fù)催開信用證信函149Task 4Translate the Following Letter of Urging Establishment of L/C翻譯催開信用證信函149Knowledge Points**知識(shí)要點(diǎn)149Language Points**語言要點(diǎn)150Reference Guide參考答案151Unit 3Applying for Issuing a L/C 申請(qǐng)開立信用證153Skill Points技能要點(diǎn)153Task 1Read a L/C閱讀信用證154Task 2Fill in a Form of Application for L/C填寫信用證申請(qǐng)書156Task 3Issue a L/C開立信用證158Task 4Translate the Following L/C翻譯信用證160Knowledge Points**知識(shí)要點(diǎn)161Language Points**語言要點(diǎn)162Reference Guide參考答案162
Chapter 7Payment Ⅱ 支付方式（二）167Unit 1Amending a L/C 修改信用證167Skill Points技能要點(diǎn)167Task 1Read a Letter of Amending閱讀修改信用證信函168Task 2Write a Letter of Amending L/C撰寫修改信用證信函169Task 3Reply to a Letter of Amending回復(fù)修改信用證信函171Task 4Translate the Following Letter of Amending翻譯修改信用證的信函172Knowledge Points**知識(shí)要點(diǎn)172Language Points**語言要點(diǎn)173Reference Guide參考答案174Unit 2Extending a L/C 信用證展期176Skill Points技能要點(diǎn)176Task 1Read a Letter of Extending L/C閱讀信用證展期信函178Task 2Write a Letter of Extending L/C撰寫信用證展期信函179Task 3Accept the Request for Extending L/C接受信用證展期要求的信函179Task 4Refuse the Request for Extending L/C拒絕信用證展期要求的信函179Task 5Translate the Following Letter of Extending L/C翻譯信用證展期的信函180Knowledge Points**知識(shí)要點(diǎn)180Language Points**語言要點(diǎn)181Reference Guide參考答案181Unit 3Issuing a Bill of Exchange 開立匯票184Skill Points技能要點(diǎn)185Task 1Read the Bill of Exchange閱讀匯票185Task 2Issue a Bill of Exchange開立匯票186Task 3Translate the Following Bill of Exchange翻譯匯票187Knowledge Points**知識(shí)要點(diǎn)187Language Points**語言要點(diǎn)188Reference Guide參考答案188
Chapter 8Packing, Shipping and Insuring 包裝、運(yùn)輸和保險(xiǎn)190Unit 1Packing 包裝190Skill Points技能要點(diǎn)190Task 1Read a Letter of Packing閱讀包裝信函191Task 2Write a Letter of Packing撰寫包裝信函193Task 3Reply to a Packing Letter回復(fù)包裝信函193Task 4Translate the Following Letter of Packing翻譯包裝信函193Knowledge Points**知識(shí)要點(diǎn)194Language Points**語言要點(diǎn)195Reference Guide參考答案196Unit 2Shipping 運(yùn)輸198Skill Points技能要點(diǎn)199Task 1Read a Letter of Shipment閱讀裝運(yùn)信函201Task 2Write a Letter of Urging the Shipment撰寫催促裝運(yùn)信函202Task 3Reply to a Letter of Urging Shipment回復(fù)催促裝運(yùn)信函203Task 4Translate the Following Shipping Advice翻譯裝船通知203Knowledge Points**知識(shí)要點(diǎn)204Language Points**語言要點(diǎn)206Reference Guide參考答案206Unit 3Insuring 保險(xiǎn)209Skill Points技能要點(diǎn)209Task 1Read a Letter of Insurance閱讀保險(xiǎn)信函211Task 2Write a Letter of Insurance撰寫保險(xiǎn)信函212Task 3Reply to a Letter of Insurance回復(fù)保險(xiǎn)信函212Task 4Translate the Following Insurance Policy翻譯保險(xiǎn)單212Knowledge Points**知識(shí)要點(diǎn)213Language Points**語言要點(diǎn)214Reference Guide參考答案215
Chapter 9Claim and Settlement 索賠和理賠218Unit 1Claiming 索賠218Skill Points技能要點(diǎn)218Task 1Read a Letter of Claim閱讀索賠信函220Task 2Write a Letter of Claim撰寫索賠信函221Task 3Translate the Following Letter of Claim翻譯索賠信函221Knowledge Points**知識(shí)要點(diǎn)222Language Points**語言要點(diǎn)222Reference Guide參考答案223Unit 2Settling a Claim 理賠224Skill Points技能要點(diǎn)224Task 1Read a Letter of Claim Settlement閱讀理賠信函226Task 2Write a Letter of Claim Settlement撰寫理賠信函227Task 3Translate the Following Letter of Claim Settlement翻譯理賠信函228Knowledge Points**知識(shí)要點(diǎn)228Language Points**語言要點(diǎn)228Reference Guide參考答案229
Bibliography 參考文獻(xiàn)231信息
Chapter 1Company and Product Introduction 公司和產(chǎn)品介紹16Unit 1Making a Company Profile 公司簡介16Skill Points技能要點(diǎn)16Task 1Read a Company Profile閱讀公司簡介17Task 2Write a Company Profile撰寫公司簡介18Task 3Translate the Following Company Profile翻譯公司簡介18Knowledge Points**知識(shí)要點(diǎn)19Language Points**語言要點(diǎn)19Reference Guide參考答案19Unit 2Making a Product Description 產(chǎn)品描述20Skill Points技能要點(diǎn)21Task 1Read a Product Description閱讀產(chǎn)品描述21Task 2Write a Product Description撰寫產(chǎn)品介紹22Task 3Translate the Following Product Description翻譯產(chǎn)品介紹22Knowledge Points**知識(shí)要點(diǎn)23Language Points**語言要點(diǎn)23Reference Guide參考答案25Unit 3Making a Product Catalogue 制作產(chǎn)品目錄26Skill Points技能要點(diǎn)27Task 1Read a Product Catalogue閱讀產(chǎn)品目錄27外貿(mào)英語與函電Contents目錄Task 2Write a Product Catalogue制作產(chǎn)品目錄28Task 3Translate the Following Product Catalogue翻譯產(chǎn)品目錄28Knowledge Points**知識(shí)要點(diǎn)29Language Points**語言要點(diǎn)30Reference Guide參考答案30Lead In 課程先導(dǎo)1Unit 1The Structure and Layout of a Business Letter 商務(wù)信函寫作格式1Seven Necessary Parts七個(gè)必要部分1Eight Unnecessary Parts八個(gè)非必要部分4Four Layout Styles四種布局風(fēng)格8Unit 2The International Trade Procedure 國際貿(mào)易流程13Import進(jìn)口14Export出口15
Chapter 1Company and Product Introduction 公司和產(chǎn)品介紹16Unit 1Making a Company Profile 公司簡介16Skill Points技能要點(diǎn)16Task 1Read a Company Profile閱讀公司簡介17Task 2Write a Company Profile撰寫公司簡介18Task 3Translate the Following Company Profile翻譯公司簡介18Knowledge Points**知識(shí)要點(diǎn)19Language Points**語言要點(diǎn)19Reference Guide參考答案19Unit 2Making a Product Description 產(chǎn)品描述20Skill Points技能要點(diǎn)21Task 1Read a Product Description閱讀產(chǎn)品描述21Task 2Write a Product Description撰寫產(chǎn)品介紹22Task 3Translate the Following Product Description翻譯產(chǎn)品介紹22Knowledge Points**知識(shí)要點(diǎn)23Language Points**語言要點(diǎn)23Reference Guide參考答案25Unit 3Making a Product Catalogue 制作產(chǎn)品目錄26Skill Points技能要點(diǎn)27Task 1Read a Product Catalogue閱讀產(chǎn)品目錄27外貿(mào)英語與函電Contents目錄Task 2Write a Product Catalogue制作產(chǎn)品目錄28Task 3Translate the Following Product Catalogue翻譯產(chǎn)品目錄28Knowledge Points**知識(shí)要點(diǎn)29Language Points**語言要點(diǎn)30Reference Guide參考答案30
Chapter 2Customer Development 客戶開發(fā)32Unit 1Launching an Advertisement 發(fā)布廣告32Skill Points技能要點(diǎn)32Task 1Read an Advertisement閱讀廣告33Task 2Write an Advertisement撰寫廣告34Task 3Translate the Following Advertisement翻譯廣告34Knowledge Points**知識(shí)要點(diǎn)34Language Points**語言要點(diǎn)35Reference Guide參考答案35Unit 2Making a First Contact (General Enquiry)進(jìn)行首次聯(lián)系(一般性詢價(jià))36Skill Points技能要點(diǎn)37Task 1Read a General Enquiry閱讀一般性詢價(jià)信函38Task 2Write a General Enquiry撰寫一般性詢價(jià)信函39Task 3Reply to a General Enquiry回復(fù)一般性詢價(jià)信函40Task 4Translate the Following General Enquiry翻譯一般性詢價(jià)信函40Knowledge Points**知識(shí)要點(diǎn)40Language Points**語言要點(diǎn)41Reference Guide參考答案41Unit 3Making a First Touch (Promotion) 進(jìn)行首次接觸（推銷）44Skill Points技能要點(diǎn)44Task 1Read a Promotion Letter閱讀推銷信函45Task 2Write a Promotion Letter撰寫推銷信函46Task 3Reply to a Promotion Letter回復(fù)推銷信函46Task 4Translate the Following Promotion Letter翻譯推銷信函46Knowledge Points**知識(shí)要點(diǎn)47Language Points**語言要點(diǎn)47Reference Guide參考答案48Unit 4Making a Status Enquiry 咨詢50Skill Points技能要點(diǎn)51Task 1Read a Status Enquiry閱讀咨詢信函52Task 2Write a Status Enquiry撰寫咨詢信函53Task 3Reply to a Status Enquiry回復(fù)咨詢信函53Task 4Translate the Following Status Enquiry翻譯咨詢信函54Knowledge Points**知識(shí)要點(diǎn)54Language Points**語言要點(diǎn)55Reference Guide參考答案55
Chapter 3Business Negotiation Ⅰ 商務(wù)談判（一）58Unit 1Making a Specific Enquiry 具體詢價(jià)58Skill Points技能要點(diǎn)58Task 1Read a Specific Enquiry閱讀具體詢價(jià)信函59Task 2Write a Specific Enquiry撰寫具體詢價(jià)信函61Task 3Reply to a Specific Enquiry回復(fù)具體詢價(jià)信函61Task 4Translate the Following Specific Enquiry翻譯具體詢價(jià)信函61Knowledge Points**知識(shí)要點(diǎn)62Language Points**語言要點(diǎn)63Reference Guide參考答案63Unit 2Making a Firm Offer 發(fā)實(shí)盤66Skill Points技能要點(diǎn)66Task 1Read a Firm Offer閱讀實(shí)盤67Task 2Write a Firm Offer撰寫實(shí)盤68Task 3Reply to a Firm Offer(Acceptance)回復(fù)實(shí)盤(接受)69Task 4Reply to a Firm Offer (Declining)回復(fù)實(shí)盤(拒絕)69Task 5Translate the Following Firm Offer翻譯實(shí)盤69Knowledge Points**知識(shí)要點(diǎn)70Language Points**語言要點(diǎn)71Reference Guide參考答案72Unit 3Making a Nonfirm Offer 發(fā)虛盤75Skill Points技能要點(diǎn)75Task 1Read a Nonfirm Offer閱讀虛盤76Task 2Write a Nonfirm Offer撰寫虛盤77Task 3Reply to a Nonfirm Offer (Acceptance)回復(fù)虛盤(接受)78Task 4Reply to a Nonfirm Offer (Declining)回復(fù)虛盤(拒絕)78Task 5Translate the Following Settlement Letter翻譯虛盤78Knowledge Points**知識(shí)要點(diǎn)79Language Points**語言要點(diǎn)81Reference Guide參考答案81
Chapter 4Business Negotiation Ⅱ 商務(wù)談判（二）86Unit 1Making a Counter Offer 還盤86Skill Points技能要點(diǎn)86Task 1Read a Counter Offer閱讀還盤88Task 2Write a Counter Offer撰寫還盤89Task 3Reply to a Counter Offer回復(fù)還盤90Task 4Translate the Following Counter Offer翻譯還盤90Knowledge Points**知識(shí)要點(diǎn)91Language Points**語言要點(diǎn)91Reference Guide參考答案93Unit 2Making a Countercounter Offer 反還盤95Skill Points技能要點(diǎn)95Task 1Read a Countercounter Offer閱讀反還盤97Task 2Write a Countercounter Offer撰寫反還盤98Task 3Reply to a Countercounter Offer回復(fù)反還盤99Task 4Translate the Following Countercounter Offer翻譯反還盤99Knowledge Points**知識(shí)要點(diǎn)100Language Points**語言要點(diǎn)101Reference Guide參考答案102
Chapter 5Business Negotiation Ⅲ 商務(wù)談判（三）105Unit 1Placing an Order 訂購105Skill Points技能要點(diǎn)105Task 1Read an Order閱讀定單107Task 2Write an Order撰寫定單108Task 3Reply to an Order （Acceptance）回復(fù)定單（接受）109Task 4Reply to an Order （Declining）回復(fù)定單（拒絕）109Task 5Translate the Following Order翻譯定單109Knowledge Points**知識(shí)要點(diǎn)110Language Points**語言要點(diǎn)111Reference Guide參考答案111Unit 2Accepting，Confirming and Declining 接受、確認(rèn)和拒絕115Skill Points技能要點(diǎn)116Task 1Read a Letter of Accepting閱讀接受信函118Task 2Write a Letter of Confirming撰寫確認(rèn)信函120Task 3Translate the Following Letter of Declining翻譯拒絕信函120Knowledge Points**知識(shí)要點(diǎn)121Language Points**語言要點(diǎn)121Reference Guide參考答案122Unit 3Signing a Contract 簽訂合同124Skill Points技能要點(diǎn)124Task 1Read a Contract閱讀合同125Task 2Write a Contract撰寫合同127Task 3Translate the Following Contract翻譯合同128Knowledge Points**知識(shí)要點(diǎn)129Language Points**語言要點(diǎn)129Reference Guide參考答案130
Chapter 6Payment Ⅰ 支付方式（一）134Unit 1Discussing the Terms of Payment 商討支付條款134Skill Points技能要點(diǎn)134Task 1Read a Letter of Payment閱讀支付方式的信函137Task 2Write a Letter of Payment撰寫支付方式的信函138Task 3Reply to a Letter of Payment （Acceptance）回復(fù)支付方式的信函 （接受）139Task 4Reply to a Letter of Payment （Refusal）回復(fù)支付方式的信函（拒絕）139Task 5Translate the Following Letter of Payment翻譯支付方式的信函139Knowledge Points**知識(shí)要點(diǎn)139Language Points**語言要點(diǎn)142Reference Guide參考答案143Unit 2Urging Establishment of L/C 催開信用證145Skill Points技能要點(diǎn)146Task 1Read a Letter of Urging Establishment of L/C閱讀催開信用證信函147Task 2Write a Letter of Urging Establishment of L/C撰寫催開信用證信函148Task 3Reply to a Letter of Urging Establishment of L/C回復(fù)催開信用證信函149Task 4Translate the Following Letter of Urging Establishment of L/C翻譯催開信用證信函149Knowledge Points**知識(shí)要點(diǎn)149Language Points**語言要點(diǎn)150Reference Guide參考答案151Unit 3Applying for Issuing a L/C 申請(qǐng)開立信用證153Skill Points技能要點(diǎn)153Task 1Read a L/C閱讀信用證154Task 2Fill in a Form of Application for L/C填寫信用證申請(qǐng)書156Task 3Issue a L/C開立信用證158Task 4Translate the Following L/C翻譯信用證160Knowledge Points**知識(shí)要點(diǎn)161Language Points**語言要點(diǎn)162Reference Guide參考答案162
Chapter 7Payment Ⅱ 支付方式（二）167Unit 1Amending a L/C 修改信用證167Skill Points技能要點(diǎn)167Task 1Read a Letter of Amending閱讀修改信用證信函168Task 2Write a Letter of Amending L/C撰寫修改信用證信函169Task 3Reply to a Letter of Amending回復(fù)修改信用證信函171Task 4Translate the Following Letter of Amending翻譯修改信用證的信函172Knowledge Points**知識(shí)要點(diǎn)172Language Points**語言要點(diǎn)173Reference Guide參考答案174Unit 2Extending a L/C 信用證展期176Skill Points技能要點(diǎn)176Task 1Read a Letter of Extending L/C閱讀信用證展期信函178Task 2Write a Letter of Extending L/C撰寫信用證展期信函179Task 3Accept the Request for Extending L/C接受信用證展期要求的信函179Task 4Refuse the Request for Extending L/C拒絕信用證展期要求的信函179Task 5Translate the Following Letter of Extending L/C翻譯信用證展期的信函180Knowledge Points**知識(shí)要點(diǎn)180Language Points**語言要點(diǎn)181Reference Guide參考答案181Unit 3Issuing a Bill of Exchange 開立匯票184Skill Points技能要點(diǎn)185Task 1Read the Bill of Exchange閱讀匯票185Task 2Issue a Bill of Exchange開立匯票186Task 3Translate the Following Bill of Exchange翻譯匯票187Knowledge Points**知識(shí)要點(diǎn)187Language Points**語言要點(diǎn)188Reference Guide參考答案188
Chapter 8Packing, Shipping and Insuring 包裝、運(yùn)輸和保險(xiǎn)190Unit 1Packing 包裝190Skill Points技能要點(diǎn)190Task 1Read a Letter of Packing閱讀包裝信函191Task 2Write a Letter of Packing撰寫包裝信函193Task 3Reply to a Packing Letter回復(fù)包裝信函193Task 4Translate the Following Letter of Packing翻譯包裝信函193Knowledge Points**知識(shí)要點(diǎn)194Language Points**語言要點(diǎn)195Reference Guide參考答案196Unit 2Shipping 運(yùn)輸198Skill Points技能要點(diǎn)199Task 1Read a Letter of Shipment閱讀裝運(yùn)信函201Task 2Write a Letter of Urging the Shipment撰寫催促裝運(yùn)信函202Task 3Reply to a Letter of Urging Shipment回復(fù)催促裝運(yùn)信函203Task 4Translate the Following Shipping Advice翻譯裝船通知203Knowledge Points**知識(shí)要點(diǎn)204Language Points**語言要點(diǎn)206Reference Guide參考答案206Unit 3Insuring 保險(xiǎn)209Skill Points技能要點(diǎn)209Task 1Read a Letter of Insurance閱讀保險(xiǎn)信函211Task 2Write a Letter of Insurance撰寫保險(xiǎn)信函212Task 3Reply to a Letter of Insurance回復(fù)保險(xiǎn)信函212Task 4Translate the Following Insurance Policy翻譯保險(xiǎn)單212Knowledge Points**知識(shí)要點(diǎn)213Language Points**語言要點(diǎn)214Reference Guide參考答案215
Chapter 9Claim and Settlement 索賠和理賠218Unit 1Claiming 索賠218Skill Points技能要點(diǎn)218Task 1Read a Letter of Claim閱讀索賠信函220Task 2Write a Letter of Claim撰寫索賠信函221Task 3Translate the Following Letter of Claim翻譯索賠信函221Knowledge Points**知識(shí)要點(diǎn)222Language Points**語言要點(diǎn)222Reference Guide參考答案223Unit 2Settling a Claim 理賠224Skill Points技能要點(diǎn)224Task 1Read a Letter of Claim Settlement閱讀理賠信函226Task 2Write a Letter of Claim Settlement撰寫理賠信函227Task 3Translate the Following Letter of Claim Settlement翻譯理賠信函228Knowledge Points**知識(shí)要點(diǎn)228Language Points**語言要點(diǎn)228Reference Guide參考答案229
Bibliography 參考文獻(xiàn)231信息
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