unit 1  understanding cultural differences  section 1  more things to do: a glance at the cultural differences             between chinese and western cultures  section 2  reading skill exploration: word attack skill  section 3  comparative reading: career previewing             etiquette in doing business globally  section 4  window on pronunciationunit 2  conducing a surey  section 1  more things to do: making market research pays  section 2  reading skill exploration: propositional meaning  section 3  comparative reading: career previewing             sex ratios and market bubbles  section 4  vfmdow on pronunciationunit 3  making a presentation  section 1  more things to do: making presentations with pictures  section 2  reading skill exploration: contextual meaning  section 3  comparative reading: career previewing             how to create a product presentation  section 4  wmdow on pronunciationunit 4  establishing business relations  section 1  more things to do: can you reach your current chinese             suppliers at 4 p.m. ?  section 2  reading skills exploration: key word reading  section 3  comparative reading: career previewing             creative ideas for finding new clients  section 4  window on pronunciationunit 5  promoting products and services  section 1  more things to do: can you get a new $7, 200 power table for $ 532?  section 2  reading skill exploration: identifying passage organization  section 3  comparative reading: career previewing             some hints for promoting a producer  section 4  window on pronunciationunit 6  attending fairs and exhibitions  section 1  more things to do: the 20th beijing international book fair  section 2  reading skill exploration: taking notes  section 3  comparative reading: career previewing             china international consumer goods fair"  section 4  window on pronunciationunit 7  managing human resources  section 1  more things to do: what human resources specialists do  section 2  reading skill exploration: outlining  section 3  comparative reading: career previewing             how to become a human resources specialist  section 4  window on pronunciationunit 8  starting your business online  section 1  more things to do: how to create a profitable and succesful online business  section 2  reading skill exploration: summary  section 3  comparative reading: career previewing             how to make a business plan  section 4  window on pronunciation