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許淵沖譯唐詩三百首:漢文·英語
商務英語教程:第一冊 版權信息
- ISBN：9787566802088
- 條形碼：9787566802088 ; 978-7-5668-0208-8
- 裝幀：一般純質紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>
商務英語教程:第一冊 本書特色
目前，我國高職教育提出了以“工學結合，項目為中心，案例驅動教學，邊講邊練”為核心的理念。我國高職高專教育的培養目標是以能力培養和技術應用為本位，其基礎理論教學以應用為目的、夠用為尺度、就業為導向。要體現應用性和適用性，要符合高職高專教育的特點，要既能滿足學科教學的需求，又能滿足崗位職業資格教育“雙證書”(畢業證和職業技能資格證書)教學的需求。陳航主編的《高職高專英語系列:商務英語教程(附光盤第1冊)》便是符合相應需求的一本教材！
商務英語教程:第一冊 內容簡介
本書主要內容包括：應聘面試、公司介紹、商務接待與差旅、公司管理、公司產品、商業廣告、市場營銷、商務談判、零售業、客戶服務、*熱經濟模式、合作與并購等。
商務英語教程:第一冊 目錄
編寫說明Unit 1 Interview I．Lead in：How to Ace a Job Interview II．Listening：About Interviewm．Oral-speaking：About Interview。 IV．Reading：Passage A：The Interview as a Method of Assessment Passage B：Tips of How to Prepare Your Interview V．Writing：ResumeVI．Job SkillUnit 2 CompanyI．Lead in：How to Introduce Your CompanyII．Listening：About CompanyⅢ．Oral-speaking：About CompanyIV．Reading：Passage A：Haier Group Passage B：VolkswagenmInternational Auto Group of VictoryV．Writing：Cover LetterVI．Job SkillUnit 3 Business Reception and TravelingI．Lead in：Business Reception Tips II．Listening：About Business Reception and Traveling Ⅲ．Oral．speaking：About Business Reception and Traveling IV．Reading：Passage A：Having Lunch with Buffett Passage B：Pearl of the OrientmHong KongV．Writing：Invitation LetterVI．Job Skills Unit 4 Management I．Lead in：McDonaldS 24-7 Turnaround II．Listening：About ManagementⅢ．Oral—speaking：About ManagementIV．Reading：Passage A：Training in McDonaldS Restaurants Passage B：A Hah Lesson V．Writing：Letter of Thanks and Apology VI．Job SkillsUnit 5 Products I．Lead in：To Get to Know Various Kinds of ProductsⅡ．Listening：About Products Ⅲ．Oral．speaking：About ProductsIV．Reading：Passage A：Sale of the Barbie Dream Passage B：The Economic Profit of Bandit PhonesV．Writing：Business E-mailVI．Job SkillsUnit 6 Business AdvertisingI．Lead in：How to Develop Effective AdvertisingII．Listening：About Business AdvertisingⅢ．Oral—speaking：About Business AdvertisingIV．Reading：Passage A：The Roles of Advertising Passage B：Nike--Just Do ItV．Writing：Product AdvertisementVI．Job SkillsUnit 7 Marketing I．Lead in：How to Use the Right Marketing Mix to Reach the Target CustomeII．Listening：About Marketing Ⅲ．Oral—speaking：About Marketing IV．Reading：Passage A：How to Reenergize Starbucks Passage B：Why Could Paneras Restaurants Thrive in the DownturnV．Writing：Letter of InquiryVI．Job SkillsUnit 8 NegotiationI．Lead in：Negotiation TipsII．Listening：About NegotiationⅢ．Oral-speaking：About NegotiationIV．Reading：Passage A：Selling Water for China Passage B：Negotiation Approaches and ProcessV．Writing：Memo and MinutesVI．Job SkillsUnit 9 RetailingI．Lead in：Useful Sentences for Greeting Custome II．Listening：About RetailingⅢ．Oral—speaking：About RetailingIV．Reading：Passage A：Carrefour--World Largest Food Retailer Passage B：The Power of Retail On．1ineV．Writing：Notes and MessageⅥ．Job SkillsUnit 10 Customer ServiceI．Lead in：How to Provide Good Customer ServiceII．Listening：About Customer Service Ⅲ．Oral-speaking：About Customer ServiceIV．Reading：Passage A：The Customer is Always Right Passage B：Employees are Also My GodV．Writing：Adjustment Lette VI．Job SkillsUnit 11 Cooperation and MergerI．Lead in：How to Value a BusinessII．Listening：About Cooperation and MergerⅢ．Oral—speaking：About Cooperation and MergerIV．Reading：Passage A：Microsoft&Yahoo!Finally Reach a Deal Passage B：Bank of America Acquires Merrill LynchV．Writing：FaxVI．J0b SkillUnit 12 Hottest Business ModelI．Lead in：Keys to Successful Business ModelII．Listening：About Hottest Business ModelⅢ．Oral-speaking：About Hottest Business Model
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