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In the first case one is longing for a place Ray Oldenburg oncedescribed as the third place. A place in which one acts and feelsat home without actually being at home. A place that is a copyof home and sometimes even better than its origin. A place for arelaxed evening and a formal meeting alike. A place always filledwith old and new friends and your favourite drinks and bites- both available at any time. A place easily to reach - preferably in walkingdistance. A place one identifies with,In the second case one is longing for a compensation for everything which is absent in everyday life. It Is an escape from routine intothe specific. It is offering different atmospheres, forms experiences and even identities It is all about what is not part of daily life andtherefore unexpected and impressive,This obviously means that the definition of home and escape ishighly subjective and context driven. What can be at home awayfrom home' in one place can be an 'escape from home in the other.But globalization and almost unlimited mobility in most parts ofthe developed world made the world smaller and made it possiblethat similar lifestyles - and therefore contextes - occured almosts imultaneously in different cities, even if they are located half aworld apart from each other, A phenomenon which made globalfranchising possible with all its threats of cultural unification. But which is also a chance for non generic thus specific designs to beunderstood all over the world and being an escape or a third placefor people with a similar set of mind no matter which nationality orage they have.