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國際經貿英語 版權信息
- ISBN：9787811355567
- 條形碼：9787811355567 ; 978-7-81135-556-7
- 裝幀：暫無
- 冊數：暫無
- 重量：暫無
- 所屬分類：>>
國際經貿英語 目錄
Part One Asia and OceaniaChapter 1 East AsiaChapter 2 Southeast AsiaChapter 3 South AsiaChapter 4 West AsiaChapter 5 OceaniaChapter 6 APECPart Two AmericasChapter 1 North AmericaChapter 2 US Financial CrisisChapter 3 CanadaChapter 4 South AmericaPart Three EuropeChapter 1 South EuropeChapter 2 West EuropeChapter 3 Middle EuropeChapter 4 N0nh EuropeChapter 5 East EuropeChapter 6 European UnionPart Four MricaChapter 1 North AfricaChapter 2 East AfricaChapter 3 The West and Cenal AfricaChapter 4 South AfricaChapter 5 China and AfricaChapter 6 African BusinessPart Five WTOChapter 1 WTO··Chapter 2 PrinciplesChapter 3 WTO and ChinaChapter 4 WTO and USChapter 5 WTO and EUPart Six International MarketingChapter 1 IntroductionChapter 2 Marketing StrategyChapter 3 Cases of International MarketingPart Seven Multinational ManagementChapter 1 Corporate Social ResponsibilityChapter 2 Approach to ManagingChapter 3 Cases of Multinational ManagementPart Eight Economic GlobalizationChapter 1 Economic Integration and GlobalizationChapter 2 Dimensions of GlobalizationChapter 3 Institutional ArrangementsChapter 4 External Economic Growth in China
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國際經貿英語 節選
《國際經貿英語》是專門為國際經濟與貿易及財經類其他專業高年級學生開設的專業必修課。本課程的教學目標是：通過教學與實踐，使學生廣泛接觸大量真實的財經英語原文，系統地學習、掌握國際經濟與貿易有關的英語詞匯，提高閱讀理解能力；熟練地用英語解說當今世界國際經貿活動中發生的重要事件與國際經貿基礎知識；成為精通國際經貿英語的實用型專業人才。為此，我們編寫了《國際經貿英語》作為大學高年級的專業英語教材。其*大特點是：內容新穎、翔實，結構合理、清晰，為海內外學生提供了優質的、集知識性和趣味性為一體的經貿素材，使學生在英語學習中對國際經濟與貿易知識有一個總體的認識。具體而言，本教材向學生介紹了亞洲、歐洲、美洲、非洲等地區有關的經貿信息以及世界貿易組織的一些基本情況，同時也介紹了一些跨國公司的營銷管理知識，使學生較為全面地了解國際經貿活動的背景知識、國際營銷和管理的基本概念和成功案例。
國際經貿英語 相關資料
插圖：China is now an important trade power.China initiated economic reforms in 1978，when it endeavoured to change from the centrally planned economic system of the Soviet system，to one based on a market economy.China is now pursuing a“socialist market economy”，with the State still playing an important role in the economy，which is developing into a full-fledged market economy.Despite the remaining state role，the economy bears all the major features of any other market economy，such as free competition and the market interplay between supply and demand.The socialist percentage（state-owned portion）is reducing through restructuring capital ownership while the percentage ownership of private and foreign capital is constantly increasing.China’s legislation has closely followed the practice of a market economy.In 1993.the 8“National People'S Congress（NPC）amended the national constitution to emphasize the importance of a private economy and stipulate that China pursues a socialist market economy.During 1993-2003，the basic laws regulating the market economy were formulated.The most important law protecting private property is about to be adopted in the 10”NPC Session.The socialist market economy has boosted the Chinese economy and revitalized it.The Chinese economy has developed quickly，with a 9.4 percent annual GDP growth rate.Table 1 shows the progress made in recent years.In recent years，based on this economic growth，China has also achieved unprecedented process in foreign trade and in attracting foreign investment.Using 2004 as an example，trade volume scored$1，154.74 billion，an increase of 35.7 percent since 2003.
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