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商務英語讀寫教程-5-(含1MP3) 版權信息
- ISBN:9787111255888
- 條形碼:9787111255888 ; 978-7-111-25588-8
- 裝幀:暫無
- 冊數:暫無
- 重量:暫無
- 所屬分類:>>
商務英語讀寫教程-5-(含1MP3) 目錄
商務英語讀寫教程-5-(含1MP3) 節選
《商務英語讀寫教程(5)》是《新時代大學商務英語系列教材》之“讀寫”冊,是我國高等教育商務英語教材建設的一個新成果。其內容涵蓋了商務英語的基本主體課程。編者基于“商務知識+英語能力=核心競爭力”的編寫理念,力求在企業戰略、市場營銷、人力資源、企業文化、經營運作等商務語境中培養學生的英語交際能力。商務知識與英語能力相結合、商務語境與語言活動相結合、能力培養與就業需求相結合的編寫思路使該教材商務內容豐富,英語操練有的放矢,凸顯了人才培養規格。 全本教材在內容安排上注重了語言的體驗觀、語用觀,體現了商務英語的科學性、系統性、實用性及任務型教學法。這是一本適合高等院校商務英語專業和商科英語課程使用的教材。
商務英語讀寫教程-5-(含1MP3) 相關資料
插圖:The main business areas,all interdependent and important to our continued Success,are:Marketing is a driving force at Fidelity for strategic,asset gathering and retention activities.Inpartnership with the Sales teams in the Institutional and Intermediary businesses and with the businessowners in Retail,Marketing creates programmes that predispose our customers to want to purchaseand retain our products. Marketing USeS advertising,PR,communications,sales support,distribution or channel marketing,research and analysis and investment marketing to ensure that thishappens. The Intermediary Business team is responsible for the retail distribution business in Hong Kong,primarily dominated by banking&insurance channels.Our vision is to become one of the top 3 mostpreferred asset managers of key Hong Kong Distributors and to provide regional support for Fidelity'Sinternational partners in Asia. The Institutional Business department is comprised of the following teams-Institutional Sales,Client Servicing,Institutional Marketing,Product Development and Investor Education,based inHong Kong or other Asian offices.The Institutional Sales and Marketing teams are responsible for themarketing and distribution of products to institutions with clients ranging from corporate pensionplans,to local authorities and charities.The Client Servicing team is responsible for serving existingclients and soliciting any cross selling opportunities. The HK Retail Service Centre is responsible for providing operational support to Fidelity'S clientsin Asia Pacific ex.Japan region,primarily Hong Kong,Taiwan,Korea and Singapore.The ServiceCentre provides key services to clients of different business channels in the region,including banks,brokerage firms,IFAs,insurance companies,high net.worth direct and retail direct clients.Theteam also has responsibility for working with the Oversight Teams in the region as well
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