Unit 1 International Business
��Text A The Scope of International Business
��Text B International Trade
��Case Study��SOHO��a Better Choice
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Unit 2 InternationaI Finance
��Text A Visa Development in China
��Text B International Banking
��Case Study��Citigroup Regrets over Bond Coup
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Unit 3 Business Integrity
��Text A The Insurance Industry��Reprehensible---Price-fixing,Bid-rigging and Undisclesed Payments in the Insurance Industry ��Appear to Be Rife
��Text B The Leaky Corporation
��Case Study��WorldCom's Dishonest Report
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Unit 4 Business Elite
��Text A Alan Greeuspan��the Most Powerful Guy
��Text B From Dorm to Dell
��Case Study��Lenovo?IBM?
�����H�̄��Ļ�֪�RС�Nʿ����William.H.Gates
Unit 5 E-Commerce
��Text A Cyberpromotion��Communicating with Customer Online
��Text B Why eBay Is Buying Skype
��Case Study��Why You Ought to Sell Your Presents
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Unit 6 Enterprise Management
��Text A McDonald
��Text B HP,Compaq Merger Fails to Rally US Tech Stocks
��Case Study��Downsizing
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Unit 7 Business Strategies
��Text A Chinese Business��Champ or Chump?
��Text B Pepsi Gets Street Smart
��Case Study��New United Motor Manufacturing,Inc.
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Unit 8 Marketing and Promotion
��Text A Prospect of Cyberpromotion
��Text B Fast Fashion Shakes up American Retail
��Case Study��Promotion Moves of Vans
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Unit 9 Security and Insurance
��Text A Directors and Officers Insurance--the Price of Prominence
��Text B China's Stock Market Reforms
��Case Study��Bank of Tokyo-Mitsubishi Ltd.
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Unit 10 Employment and Staffing
��Text A Economic Downturn Gives Workers Opportunity to Try New Adventures
��Text B The Three-step Interview Process
��Case Study��Backing Top Athletes Fails to Lift Nike Stock
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Unit 11 Financial Accounting
��Text A Microfinance--Small Sums,Big Issue
��Text B Bookkeeping and Accounting
��Case Study��Starbucks in China
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Unit 12 TraveI Industry
��Text A China Ranks Fifth in World Tourism
��Text B China's Golden Week��A Luxury El Dorado
��Case Study��UNWTO and Microsoft to Boost Etourism for Development��Africa to Be Primary Target
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