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電子商務英語 版權信息
- ISBN：9787307053465
- 條形碼：9787307053465 ; 978-7-307-05346-5
- 裝幀：暫無
- 冊數：暫無
- 重量：暫無
- 所屬分類：>>
電子商務英語 內容簡介
本書共分十章，覆蓋了電子商務環節所涉及的重要英語表達法及概念。介紹了電子商務的歷史、發展和理論；電子商務企業結客戶、企業對企業的動作流程、網上支付，網絡安全，電子政務和電子商務的發展前景。
電子商務英語 目錄
Chapter 1 Internet and World Wide Web
Section A E-Businen Essentials
The ABC of Internet and World Wide Web
Section B Online Reading Material
The Intemet and Business
Section C Online Surfing
What We Will Need to Get Staxted
Section D Supplementary Reading
E-English Rules the Waves
Chapter 2 Electronic Business Basics
Section A E.Business Essentials
Defining E-Business
Section B Online Reading Material
Power at Last
Section C Online Surfing
An E-mail Account
Section D Supplementary Reading
What's the Meaning of @ in the E-marl Address
Chapter 3 Business-to-Business E-Business
Section A E.Business Essentials
Defining Business-to-Business E-Business
Section B Online Reading Material
How Business-to-Business Works
Section C Online Surfing
Search Engines and DLrectones
Section D Supplementary Reading
Google Is Adding Maior Libraries to Its Database
Chapter 4 Business-to-Consumer E-Business
Section A E.Business Essentials
Defining Business-to-Consumer E-Business
Section B Online Reading Material
Understanding B2C E-Business
Section C Online Surfing
Web Address and Domain Names
Section D Supplementary Reading
From a Librarian to America's Richest Man.
Chapter 5 E-Business Web Site
Section A E-Business Essentials
Reviewing Web Hosting Vocabulary
Section B Online Reading Material
Usability of the E-Business Web Site
Section C Online Surfing
Visiting Online Stores
Section D Supplementary Reading
Big Media, Little Blogosphere
Chapter 6 Marketing Strategy for E-Business ( Ⅰ )
Section A E-Business Essentials
Identifying Marketing Issues
Section B Online Reading Material
E-Marketing Planning
Section C Online Surfing
Online Advertising: Banner Ads
Section D Supplementary Reading
China Promises Intemet Bounty
Chapter 7 Marketing Strategy for E-Business ( Ⅱ )
Section A E-Business Essentials ~
Market Research for E-Business
Section B Online Reading Material
Applying the Marketing Mix to E-Business
Section C Online Surfing
Online Forms
Section D Supplementary Reading
How Auction Sites Work Online
Chapter 8 Electronic Payments
Chapter 9 Security Issues
Chapter 10 Customer Service Strategies
閱讀材料參考譯文
參考書目
Section A E-Businen Essentials
The ABC of Internet and World Wide Web
Section B Online Reading Material
The Intemet and Business
Section C Online Surfing
What We Will Need to Get Staxted
Section D Supplementary Reading
E-English Rules the Waves
Chapter 2 Electronic Business Basics
Section A E.Business Essentials
Defining E-Business
Section B Online Reading Material
Power at Last
Section C Online Surfing
An E-mail Account
Section D Supplementary Reading
What's the Meaning of @ in the E-marl Address
Chapter 3 Business-to-Business E-Business
Section A E.Business Essentials
Defining Business-to-Business E-Business
Section B Online Reading Material
How Business-to-Business Works
Section C Online Surfing
Search Engines and DLrectones
Section D Supplementary Reading
Google Is Adding Maior Libraries to Its Database
Chapter 4 Business-to-Consumer E-Business
Section A E.Business Essentials
Defining Business-to-Consumer E-Business
Section B Online Reading Material
Understanding B2C E-Business
Section C Online Surfing
Web Address and Domain Names
Section D Supplementary Reading
From a Librarian to America's Richest Man.
Chapter 5 E-Business Web Site
Section A E-Business Essentials
Reviewing Web Hosting Vocabulary
Section B Online Reading Material
Usability of the E-Business Web Site
Section C Online Surfing
Visiting Online Stores
Section D Supplementary Reading
Big Media, Little Blogosphere
Chapter 6 Marketing Strategy for E-Business ( Ⅰ )
Section A E-Business Essentials
Identifying Marketing Issues
Section B Online Reading Material
E-Marketing Planning
Section C Online Surfing
Online Advertising: Banner Ads
Section D Supplementary Reading
China Promises Intemet Bounty
Chapter 7 Marketing Strategy for E-Business ( Ⅱ )
Section A E-Business Essentials ~
Market Research for E-Business
Section B Online Reading Material
Applying the Marketing Mix to E-Business
Section C Online Surfing
Online Forms
Section D Supplementary Reading
How Auction Sites Work Online
Chapter 8 Electronic Payments
Chapter 9 Security Issues
Chapter 10 Customer Service Strategies
閱讀材料參考譯文
參考書目
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