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國際商務英語 版權信息
- ISBN：7801812603
- 條形碼：9787801812605 ; 978-7-80181-260-5
- 裝幀：簡裝本
- 冊數：暫無
- 重量：暫無
- 所屬分類：>>
國際商務英語 本書特色
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國際商務英語 內容簡介
《國際商務英語》是適用于普通高高院校國際貿易，工商管理，電子商務。財政金融，外貿英語，涉外文秘等專業的商務英語閱讀教材。通過學習有關商務活動的語言材料，學生可以熟悉并掌握當代商務理念和國際商務慣例，了解英語國家的社會和商業文化。具體教學要求為：能讀懂中等難度的商務英語文章，理解準確率在75%以上；能夠翻譯一般性商務材料，詞匯要求為認知詞匯達到7000至8000個單詞，其中熟練掌握約5000個單詞。
國際商務英語 目錄
Unit 1 What is International Business?
Text: The Nature of International Business
Unit 2 Exporting and Importing Procedures
Text: Exporting and Importing Procedures
Unit 3 Documents
Text: International Trade Documentation
Unit 4 Business Organization and WTO
Text: World Trade Organization
Unit 5 Regulations and Trade Barrier
Text: Nontariff Barriers to Trade
Unit 6 E-commerce
Text: E-commerce
Unit 7 Joint Ventures
Text: Joint Ventures
Unit 8 Intellectual Property
Text: Intellectual Property
Unit 9 Marketing and Sales
Text: Marketing Is All Around Us
Unit 10 Accounting
Text: Accounting --The Language of Business
Unit 11 Human Resources Management
Text: Human Resource Management
Unit 12 Intemational Convention
Text: UN Convention on Contracts for the International Sale of Goods
Unit 13 Public Relations and Advertisement
Text: Public Relations
Unit 14 Culture and Communication
Text: Recognize Cultural Differences
Unit 15 Globalization
Text: Is Globalization Slowing Down?
Unit 16 International Taxation
Text: International Taxation
Keys to Exercises
“商務英語閱讀”課程教學大綱
參考文獻
Text: The Nature of International Business
Unit 2 Exporting and Importing Procedures
Text: Exporting and Importing Procedures
Unit 3 Documents
Text: International Trade Documentation
Unit 4 Business Organization and WTO
Text: World Trade Organization
Unit 5 Regulations and Trade Barrier
Text: Nontariff Barriers to Trade
Unit 6 E-commerce
Text: E-commerce
Unit 7 Joint Ventures
Text: Joint Ventures
Unit 8 Intellectual Property
Text: Intellectual Property
Unit 9 Marketing and Sales
Text: Marketing Is All Around Us
Unit 10 Accounting
Text: Accounting --The Language of Business
Unit 11 Human Resources Management
Text: Human Resource Management
Unit 12 Intemational Convention
Text: UN Convention on Contracts for the International Sale of Goods
Unit 13 Public Relations and Advertisement
Text: Public Relations
Unit 14 Culture and Communication
Text: Recognize Cultural Differences
Unit 15 Globalization
Text: Is Globalization Slowing Down?
Unit 16 International Taxation
Text: International Taxation
Keys to Exercises
“商務英語閱讀”課程教學大綱
參考文獻
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